What the Heck Is Push Marketing? (And How Can I Use It Well?) [visual summary)

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What is push marketing? Why is it relevant for marketers to understand it?

Brent Hieggelke and Trevor Westerlund recently gave a MarketingProfs class, sponsored by Urban Airship, to explain push marketing and its power. And MarketingProfs was there to take visual notes of the seminar.

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