CONTENT CREATION DISTRIBUTION
How effective are the tactics
your organization uses?
In-person events, which has been rated the most
effective tactic for the last six years, increased from
69% to 75%. Effectiveness ratings increased for
all the other tactics shown here as well, except for
blogs (60% last year vs. 59% this year). The biggest
increase was for infographics (50% last year vs.
58% this year).
Eﬀectiveness Ratings for B2B Tactics
White Papers 63%
Research Reports 61%
Online Presentations 58%
2016 B2B Content Marketing Trends—North America: Content Marketing Institute/MarketingProfs