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The
Mobile
Loca-on

Ecosystem

Marc
Prioleau

Marc
Prioleau

Explana-on
&
Caveats

•  The
a<ached
slides
are
intended
as
a
high‐level
guide
to
help
understand
the
various
parts
of

th...
Mobile
Loca-on
Ecosystem
‐
Descrip-on

Prioleau Advisors!
PlaJorms

Content

Loca-on
Mgmt

PlaJorms

Applica-ons

Ad
Mone-...
Mobile
Loca-on
Ecosystem

PlaJorms

Content

Loca-on
Mgmt

PlaJorms

Applica-ons

Ad
Mone-za-on

Posi-oning

GPS

WiFi

In...
Mobile
Loca-on
Ecosystem

Companies
shown
are
examples
only.

Not
exhaus-ve
lis-ng

PlaJorms

Content

Loca-on
Mgmt

PlaJo...
Example
1:
Self‐Contained
Loca-on:

Google

PlaJorms

Content

Loca-on
Mgmt

PlaJorms

Applica-ons

Ad
Mone-za-on

Naviga-...
PlaJorms

Content

Loca-on
Mgmt

PlaJorms

Applica-ons

Subscrip-on

Ad
Mone-za-on

Marc
Prioleau

Example
2:
Partnership
...
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Mobile Location Ecosystem

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This is a high level representation of the various components of the mobile location ecosystem. It is a good starting point to understanding how the different pieces work with each other. The examples are meant to be illustrative. If you would like to demonstrate how a different app fits this framework, please do so. If you send it to me, I'll add it to this deck. Licensed under Creative Commons.

Published in: Business, Technology
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Mobile Location Ecosystem

  1. 1. The
Mobile
Loca-on
 Ecosystem
 Marc
Prioleau
 Marc
Prioleau

  2. 2. Explana-on
&
Caveats
 •  The
a<ached
slides
are
intended
as
a
high‐level
guide
to
help
understand
the
various
parts
of
 the
mobile
loca-on
eco‐system.
Most
companies
can
be
broadly
categorized
into
one
or
 more
of
these
classes
 •  Many
companies
in
the
mobile
loca-on
space
exist
in
more
than
one
class.

Choosing
which
 classes
to
own
and
where
to
partner
is
the
stuff
that
drives
compe--ve
advantage
 •  This
is
meant
to
be
illustra-ve,
not
comprehensive
 •  Some
accuracy
has
been
sacrificed
for
simplicity.

 •  This
informa-on
was
developed
by
Marc
Prioleau
and
is
released
under
a
Crea-ve
Commons
 license.

It
can
be
freely
used
as
long
as
it
is
properly
a<ributed.


 Marc
Prioleau

  3. 3. Mobile
Loca-on
Ecosystem
‐
Descrip-on
 Prioleau Advisors! PlaJorms
 Content
 Loca-on
Mgmt
 PlaJorms
 Applica-ons
 Ad
Mone-za-on
 Technologies
and
 services
related
to
 determining
one’s
 posi-on
and
then
 managing
that
 loca-on
 Geospa-al
and
non‐ geospa-al
content
that
is
 used
in
applica-ons
 crea-on
 Naviga-on
 Social
 Networks
 Local
 Search
 Commerce
 Analy-cs
plaJorms
 that
analyze
and
 derive
context
from
 loca-on
based
data
 Adver-sing/
 Marke-ng
plaJorms
 that
supply
loca-on
 based
ads
and
offers
 Mul-‐app
 plaJorms
that
 support
 Maps/Routes
 Mul-‐thousand
par-cipants
including
 following
major
areas
 and/or
 Mul-‐app
plaJorms
 that
provide
geocoding
 and
a
Places
directory
 Marc
Prioleau

  4. 4. Mobile
Loca-on
Ecosystem
 PlaJorms
 Content
 Loca-on
Mgmt
 PlaJorms
 Applica-ons
 Ad
Mone-za-on
 Posi-oning
 GPS
 WiFi
 Indoor
 Loca-on
Aggrega-on
 Presence/Privacy
 Maps
 Places
Directories
 User
Generated
 Traffic/Other
 Naviga-on
 Social
 Networks
 Local
 Search
 Commerce
 Analy-cs
Adver-sing/
 Marke-ng
 Maps/Routes
 Places
and/or
 Marc
Prioleau
 Prioleau Advisors!
  5. 5. Mobile
Loca-on
Ecosystem
 Companies
shown
are
examples
only.

Not
exhaus-ve
lis-ng
 PlaJorms
 Content
 Loca-on
Mgmt
 PlaJorms
 Maps/Routes
 Places
 Applica-ons
 Naviga-on
 Social
 Networks
 Local
 Search
 Commerce
 Analy-cs
Adver-sing/
 Marke-ng
Posi-oning
 Loca-on
Aggrega-on
 Presence/Privacy/Alerts
 Ad
Mone-za-on
 Marc
Prioleau
 Prioleau Advisors!
  6. 6. Example
1:
Self‐Contained
Loca-on:

Google
 PlaJorms
 Content
 Loca-on
Mgmt
 PlaJorms
 Applica-ons
 Ad
Mone-za-on
 Naviga-on
 Soc.
Nets
 Local
Search
 Commerce
 Analy-cs
Adver-sing/Marke-ng
 Maps/Routes
 Places
 and/or
 AdWords/AdSense
 Google
Boost
 Local
Business
Center
 Local
Business
Center
 AdSense
 Boost
 Millions
of
affiliate
apps
 Traffic
Data
 Crawled
Web
Content
 Search
Results
 Google
Places
 Google
Base
 Marc
Prioleau
 Prioleau Advisors!
  7. 7. PlaJorms
 Content
 Loca-on
Mgmt
 PlaJorms
 Applica-ons
 Subscrip-on
 Ad
Mone-za-on
 Marc
Prioleau
 Example
2:
Partnership
Model:

FullPower
 Prioleau Advisors!

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