Drug Advertising The pros, cons and caveats
Introduction <ul><li>How bad has it become? </li></ul><ul><li>Youtube Act 1 </li></ul><ul><li>Youtube Act 2 </li></ul>
 
Spending on drug advertising from 1997 - 2005 Prescription Drugs: Improvements Needed in FDA's Oversight of Direct-to-Cons...
Incentives for refills http://www.fda.gov/cder/ddmac/P3Benzing/sld023.htm
Patient & caregiver tools http://www.fda.gov/cder/ddmac/P3Benzing/sld023.htm
Pros for consumer <ul><li>Educates patients </li></ul><ul><li>Prompts patients to visit doctor </li></ul><ul><li>Prompts p...
Pros for doctor <ul><li>Facilitates communication with patients </li></ul><ul><li>Prompts patients to discuss conditions o...
Pros for drug companies <ul><li>Drug companies feel patients have right to know and choose </li></ul><ul><li>They empower ...
Cons of drug advertising <ul><li>Appeals to emotions </li></ul><ul><li>Misleading </li></ul><ul><li>Benefits overstated </...
More cons… <ul><li>Sometimes they target a condition that is not a condition (like the spoofs) </li></ul><ul><li>Undermine...
http://democracyinaction.org/dia/organizations/commercialalert/campaign.jsp?campaign_KEY=1415&t=stop_drug_ads_home.dwt
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Drug advertising for presentation

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A view of drug advertising, including benefits and problems with this growing field.

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Drug advertising for presentation

  1. 1. Drug Advertising The pros, cons and caveats
  2. 2. Introduction <ul><li>How bad has it become? </li></ul><ul><li>Youtube Act 1 </li></ul><ul><li>Youtube Act 2 </li></ul>
  3. 4. Spending on drug advertising from 1997 - 2005 Prescription Drugs: Improvements Needed in FDA's Oversight of Direct-to-Consumer Advertising ', GAO report Number GAO-07-54, December 14, 2006 Year Spending on DTC advertising Spending on promotion to physicians Retail value of samples R & D 1997 $1.1 $3.9 $6.0 $15.5 2000 $2.5 $5.6 $8.5 $21.4 2003 $3.3 $7.4 $13.5 $27.1 2004 $4.0 $7.8 $15.9 $29.8 2005 $4.2 $7.2 not available $31.4 Avg annual % increase 19.6 9.0 14.9 9.3 Total % increase, ‘97-’05 296.4 86.0 162.4 103.3
  4. 5. Incentives for refills http://www.fda.gov/cder/ddmac/P3Benzing/sld023.htm
  5. 6. Patient & caregiver tools http://www.fda.gov/cder/ddmac/P3Benzing/sld023.htm
  6. 7. Pros for consumer <ul><li>Educates patients </li></ul><ul><li>Prompts patients to visit doctor </li></ul><ul><li>Prompts patients to talk about difficult conditions </li></ul><ul><li>Can reduce costs by early treatment </li></ul><ul><li>Might alert patients to a potential disease </li></ul><ul><li>Empowers consumers to be active in their care </li></ul>
  7. 8. Pros for doctor <ul><li>Facilitates communication with patients </li></ul><ul><li>Prompts patients to discuss conditions openly </li></ul><ul><li>Promotes need for MDs to remain educated about drugs </li></ul><ul><li>Strengthens provider-patient bond </li></ul>
  8. 9. Pros for drug companies <ul><li>Drug companies feel patients have right to know and choose </li></ul><ul><li>They empower consumers with information </li></ul><ul><li>They urge patients to seek treatment </li></ul><ul><li>Can reduce spending on medical services through early treatment and diagnosis </li></ul>
  9. 10. Cons of drug advertising <ul><li>Appeals to emotions </li></ul><ul><li>Misleading </li></ul><ul><li>Benefits overstated </li></ul><ul><li>Understated risks & side effects </li></ul><ul><li>Influences patients to ask for meds they don’t need </li></ul><ul><li>Encourages money on brand names </li></ul>
  10. 11. More cons… <ul><li>Sometimes they target a condition that is not a condition (like the spoofs) </li></ul><ul><li>Undermines physician/patient relationship </li></ul><ul><li>Bribery from drug companies </li></ul><ul><li>Consumers lack information on safety & efficacy needed to make a smart decision </li></ul><ul><li>FDA oversight is weak </li></ul>
  11. 12. http://democracyinaction.org/dia/organizations/commercialalert/campaign.jsp?campaign_KEY=1415&t=stop_drug_ads_home.dwt

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