Social Media For Veterinarians

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  • What kind of picture do I need?
  • Insert cleint newsletter
  • Too popular Get UK dealsReputationStqff and vets hate itLose moneyDon’t gain lasting business
  • Put a sample of ours there. Put a copy with my text
  • Vets are scientists
  • Proud to bore them nowVideos and cases most popular
  • More and more click through to twitter from newslettersFind deb hazlewood tweets
  • More and more click through to twitter from newslettersFind deb hazlewood tweets
  • 4% = 16,650Php – 70% of click through went to PHP on the website
  • From small #s come impactful resultsPhp – 70% of click through went to PHP on the website
  • Social Media For Veterinarians

    1. 1. Veterinarians & Social Media<br />Mike Pownall, DVM<br />McKee-Pownall Equine Services<br />www.mpequine.com<br />www.equinevetbusiness.com<br />www.slideshare.net/mpownall<br />#aaep2011<br />
    2. 2.
    3. 3. Vets & Social Media<br /><ul><li>Why Social Media?
    4. 4. What are they doing?
    5. 5. What are our successes?
    6. 6. Why aren’t they doing it?
    7. 7. How can they do it?</li></li></ul><li>What is Social Media?<br />“Social media is the use of technology combined with social interaction to create or co-create value.”www.ducttapemarketing.com<br />
    8. 8. Why Do I Need Social Media?<br />
    9. 9. Why Do I Need Social Media?<br />Why Do I Need Social Media?<br />
    10. 10. Why Do I Need Social Media?<br />Challenges in equine practice<br /><ul><li>Economy
    11. 11. Competition
    12. 12. Internet</li></li></ul><li>People Do Business With People They Trust<br />
    13. 13. Social MediaWhy is it Different?<br />
    14. 14. Social MediaWhy is it Different?<br />Collaborative<br />Conversational<br />Selective<br />Immediate<br />Transparent<br />
    15. 15. Social MediaWhy is it the Same?<br /> Strategy<br />
    16. 16. Strategy<br /><ul><li>What is our goal?
    17. 17. How are we going to do this?
    18. 18. How do we know we are successful?</li></li></ul><li>4Es of Social Media<br />Educate<br />Entertain<br />Engage<br />Evangelists<br />
    19. 19. Social Media Universe<br />Web Site<br />Blog<br />
    20. 20. Social Media Universe<br />Web Site<br />?<br />?<br />
    21. 21.
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    30. 30. Vets & Twitter?<br />
    31. 31.
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    39. 39. ?<br />
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    42. 42. What are vets missing?<br />
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    46. 46. What if people say bad things about us?<br />
    47. 47. “Our brand isn’t what we say it is. <br />It’s what the search engines say it is.”<br /> Mitch Joel<br />
    48. 48. www.yelp.com<br />
    49. 49. Google Alerts<br />
    50. 50. Responding to Criticism<br />
    51. 51. Social Media in the Work Place<br />Work vs Personal<br />Personal Brand<br />Social Media policy<br />
    52. 52. The Personal Brand<br />
    53. 53. Social Media Policy<br />http://www.ibm.com/blogs/zz/en/guidelines.html<br />
    54. 54. The 3 reasons vets fail atSocial MediaToo old, too busy, too cautious<br />
    55. 55. Too Old<br />
    56. 56. How do I find time to do it?<br />
    57. 57. Dammit Jim, I’m a Doctor, not an Artist<br />
    58. 58. Does it Work?<br />
    59. 59. Facebook<br />Q1 2011<br />115,000 post views<br />152% improvement over Q4 2010<br />197 post feedbacks<br />37% increase<br />50% increase as source to website<br />20% increase in new visitors to website<br />
    60. 60. Twitter<br />The more we tweet the more followers we get<br />The more interesting we are the more followers we get<br />The more we follow others the more followers we get<br />
    61. 61. YouTube<br />295% increase in 3 months<br /><ul><li>1118 to 4418 views</li></li></ul><li>Newsletters<br />The deworming newsletter <br />Opened by 30%<br />15% click through to links<br />2% of total newsletter recipients saw the video or 47% of those who clicked through<br />40% registrants for the webinar came from newsletter<br />
    62. 62. Newsletters<br />Preventative Health Plan<br /> 2010 2011 % $<br />NMKT 8 26 225% 8100<br />CB 14 26 86% 5400<br />NG 0 7   3150<br /> 16,650<br />
    63. 63. 717%<br />
    64. 64. 12%<br />
    65. 65. The person doing Social Media at a vet practice <br />is as important <br />as the person who answers the phones<br />
    66. 66. Social Media is not done after everything else<br />It is done at the same time<br />
    67. 67. Social Media and Me<br />519-856-8225<br />519-856-8277<br />519-826-1770<br />www.mpequine.com<br />mike@mpequine.com<br />mpownalldvm@gmail.com<br />facebook/mikepownall<br />twitter/MckeePownall<br /><ul><li>skype/mpownall
    68. 68. facebook/McKee-Pownall
    69. 69. linkedin - mpownall
    70. 70. equinevetbusiness.com
    71. 71. twitter/eqvetbusiness
    72. 72. facebook/equinevetbusiness
    73. 73. facebook/aaep-business-education</li></li></ul><li>
    74. 74. Books<br />6 Pixels of Separation<br />Mitch Joel<br />Crush<br />Gary Vaynerchuck<br />Trust Agents<br />Chris Brogan<br />JulienSmith<br />
    75. 75. Transitioning into 21st Century Marketing<br />Recommended reading:<br />Collins, James: Built to Last, Good to Great<br />Patterson, et al: Crucial Conversations, Crucial Confrontations, Influencer<br />Gladwell, Malcolm: The Tipping Point, Blink, Outliers, What the Dog Saw<br />Lencioni, Patrick: The Five Dysfunctions of a Team<br />Taleb, N.N.: Fooled by Randomness, The Black Swan<br />Heath, Chip and Dan: Made to Stick, Switch<br />Pink, Daniel: Drive<br />Thaler and Sunstein: Nudge<br />Gilbert, Daniel: Stumbling on Happiness<br />Brafman, Ori and Rom: Sway<br />Covey, Stephen M. R.: The Speed of Trust<br />Chabris & Simons: The Invisible Gorilla<br />BONUS: Lyons, Murray & Kelly: The 1% Difference<br />

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