1.
David Stephenson
Business Development Manager
oMbiel

2.
The smartphone is becoming the
ubiquitous computing platform
• Increasingly powerful devices
• Faster and more accessible networks
• Service-Oriented Architecture and Web Services
• Real-time location-aware services
• High level of portability

3.
Student Usage: Edinburgh (March10)
• 49% of students surveyed have smartphones
• Apple accounted for 35%
• Nokia at 25%
• Blackberry at 17%
• 68% of students have pay monthly contracts
• 39% have a contract that gives unlimited access to internet
• 50% of students access Email and Facebook through their
mobiles several times a day
• The top 3 potential University services via mobiles:
• Course Information
• Exam and course timetables
•
• PC availability in Open Access Labs
http://www.projects.ed.ac.uk/areas/itservices/integrated/ITS045/Other_documents/MobileSurvey2010.shtml

4.
To enable universities and colleges
to deliver a world-class,
personalized mobile experience to
its students

5.
Agenda
• Why?
• Devices
• Architecture
• Demonstration
• Implementation
• Evolution

6.
oMbiel Background
• Consultancy
• Product Development
• 15 Years experience
• Systems Integrator and Web 2.0
• BPM, SOA, Portals
• Database experts
• Product Development
• Based in Birmingham, UK
• 100% focussed on the development
of mobile applications
Bring Students the public and
personal information they want,
on the computing devices they use

7.
Device strategy: App vs. Browser

8.
Device strategy: App vs. Browser
Apple’s App Store
After 1 year - July 09: 1.5 Billion downloads and 65,000 apps
January 2010: 3 Billion downloads, 115,000 apps
• Fully exploit built-in smartphone features
• Push notifications and alerts
• GPS for location based functionality
However browser based approach also has merit...
oMbiel solution: Do Both!

9.
campusM™ Devices
Dedicated Apps for high-end phones, Browser for basic phones
• Available Now
• iPhoneOS
• Browser
• Q3 2010
• Blackberry
• DotMobi Browser
• Advanced Browser
• Q1 2011
• Android

10.
campusM™ for Students
University News: RSS Feeds
Pocket Guide: e.g., Photos,Videos, New Student Guide, Careers Advice, etc.
Promotions: Campus-wide Messaging and Promotions
Directory: Authenticated and Controlled by groups
Library: Search plus View, Reserve, Renew, Review status
Location Aware: “Find my Friend”
Campus Maps: Directions plus PC Availability (if service extant)
Notifications: Push Notifications and Alerts
Timetables: Personalised Course and Exams
Finance: Fees Status
Course Details: Personalised Course Information
Grades: Personalised Grade Information

11.
campusM™ Architecture
campusM™ Admin Portal campusM™ Mobile
Applications
Hosted HTTPS
University Hosted HTTPS
XML XML
University Hosted Service Service Service
campusM™ Hosted Service Service Service
campusM™ Connect
Connect Layer Service Service Service
Layer
Service Service Service
Alerts Extended LDAP Timetabling
HTML
GPS Maps / Friend Locator
University Library Student Admin
campusM™
Locations
Applications
Applications
GPS Tracking RSS Feeds VLE Finance
Push PC Utilisation
Notifications

12.
campusM™ Standards Adopted
• XHTML:
Web Browser - mobile browser compliant
• Web Services: SOAP & REST
used internally by oMbiel and made available to
Universities
• HTTPS:
for data encryption between client and servers
• Service Oriented Architecture (SOA):
More of an approach that a standard
• Other standards use in the application:
• RSS Feeds!
• iCal (Future)

13.
campusM™ iPhone Demonstration
• Native iPhone Application
• Integrated with iPhone features:
• Multi-touch interface
• GPS
• Accelerometer
• Calls
• Email
• Camera/OCR
• Push alerts
• Highly intuitive/flexible user interface
• Compelling end-user experience

14.
campusM™ - UCL

15.
campusM™ - UCL
! Implementation
• 3-4 weeks from Server Set-Up
• Back End Systems
• LDAP
• Timetable (Bespoke Web Service)
• Library (ExLibris - Aleph - X Services)
• Features
• Alerts
• Library
• Calendar - Course Timetable
• Directory
• News / Events
• Locations
• Friend Locator
• Pocket Guide
http://www.ucl.ac.uk/isd/students/mobile

16.
campusM™ Implementation
• Technical Discoveryby:
• followed 2~3 weeks later
• Serveron-site IntegrationAuthentication
Set-up and
•
2 days with Authentication
and Directory Search
• Install and Configure
• 4 weeks to create Web Services,
configure and install
• Rollout
• Deploy to Apple and campusMTM App Stores

17.
campusM™ Evolution
• campusM™ for Students
• campusM™ for Student Recruitment
• campusM™ for Visitors
• campusM™ for Conferences
• campusM™ for Staff
• campusM™ for Student Unions
• campusM™ for Alumni

18.
campusM™ for Student Recruitment
• University Branded
• Alerts: On-campus and recruit life-cycle
• Campus Maps and Directions
• Parking, Catering, Places of Interest, etc.
• Friend Locator and Status Update
• News and Events
• Prospectus Pocket Guide
• Course Details
• Institution Guide
• Book and plan Open Days
• Managed access to University Directory
• Integration with CRM and/or SRS
• Gather data for more effective campaigns
• campusM for Visitors App included

19.
campusM™ User Group
Inaugural Meeting:
London: 27 May 2010
• Principle objectives:
• Suggest and Prioritise Enhancements
• Prioritise Future Devices
• Share Best Practice
• Legislation and Compliance
Requirements

20.
campusM™Adoption
TRINITY
COLLEGE
DUBLIN

21.
Questions?
david.stephenson@ombiel.com
www.ombiel.com
+44 (0)7748 704061
Watch the campusM video on YouTube:
http://tinyurl.com/campusM
Follow campusM on Twitter: DMStephenson