Value yourself value your business


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Value yourself value your business

  1. 1. Michelle Post, Ph.D.
  2. 2.  Value Yourself – Value Your Business How to value yourself What is a platform? Why is a platform important? Key components of creating a platform The Conversation Prism Social media and your platform Networking ideas to build your platform Recommended Reading References10/26/2012 Michelle Post, Ph.D. 2
  3. 3.  Building a successful business, begins with building a successful you! The mistakes women make:  We undervalue our experience  We consider ourselves so lucky  We buy into lack thinking What women need to do!  Determine your worth  Charge what you’re worth  Raise your rates -- regularly10/26/2012 Michelle Post, Ph.D. 3
  4. 4.  Setting your priorities Setting guilt free boundaries Take care of yourself – Mind, Body, & Spirit  Personal development  Healthy lifestyle (diet and exercise)  Meditation or quite time Surrounding yourself with people who lift you up Find a mentor or become a mentor Give back or pay it forward10/26/2012 Michelle Post, Ph.D. 4
  5. 5.  The traditional definition of platform is, “A raised level surface on which people or things can stand.” For this presentation we are going to use this traditional definition, with the added caveat your platform is not just a physical one, but a virtual one too.10/26/2012 Michelle Post, Ph.D. 5
  6. 6.  In no other time has the playing field been leveled for an ordinary woman to become an extraordinary woman in her business. The Internet has provided everyone an opportunity to build a virtual platform, which can be used to build a physical platform. Discover your passion (purpose) and use it to build your platform.10/26/2012 Michelle Post, Ph.D. 6
  7. 7.  Create a great product that produces WOW  Create products you would personally use, that solve problems, and exceed customer’s expectations Plan for success Overcome obstacles by utilizing your strengths Build a team – you don’t have to know or do it all by yourself Passion draws Passion Demonstration + Proclamation = Credibility10/26/2012 Michelle Post, Ph.D. 7
  8. 8. 10/26/2012 Michelle Post, Ph.D. 8
  9. 9.  There are many  Web page channels of social media, and you do not  LinkedIn have to be on all of  Facebook them, just the ones that will help you grow  Twitter your business.  Blog  The top social media  Pinterest platforms for small businesses are:  Video10/26/2012 Michelle Post, Ph.D. 9
  10. 10.  Create a networking  Become the expert plan  Create presentations,  Have an accountability newsletters, partner whitepapers, reports  Join networking  Create a blog groups  Endorse others and  Volunteer seek endorsements  Join a Chamber of  Create a powerful PR Commerce Media Kit  Sponsor Events  Guest speak  Host Events  Guest lecture10/26/2012 Michelle Post, Ph.D. 10
  11. 11.  Platform, Get Noticed in a Noisy World, by Michael Hyatt Standout: The Groundbreaking New Strengths Assessment from the Leader of the Strengths Revolution, by Marcus Buckingham The 29% Solution: 52 Weekly Networking Success Strategies, by Ivan R. Misner and Michelle R. Donovan Off Balance: Getting Beyond the Work-Life Balance Myth to Personal and Professional Satisfaction, by Matthew Kelly Boundaries: When to Say Yes, When to Say No, To Take Control of Your Life, by Henry Cloud and John Townsend10/26/2012 Michelle Post, Ph.D. 11
  12. 12.  The E*Type Woman: How to Overcome the Stress of Being Everything to Everybody, by Harriet Braiker Be the Change: How Meditation Can Transform You and The World, by Ed Shapiro, Deb Shapiro, Dalai Lama and Robert Thurman The Charge: Activating the 10 Human Drives That Make You Feel Alive, by Brendon Burchard Women Achieving Dreams, by Dianna Huff, ( ebook/) Man’s Search for Meaning, by Viktor E. Frankl10/26/2012 Michelle Post, Ph.D. 12
  13. 13. Huff, D. (2012). Why low self-worth drives lower wages for women freelancers, and what you can do about it. Retrieved from drives-lower-wages-for-women-freelancers-and-what-you-can- do-about-it/Hyatt, M. (2012). Platform: Get noticed in a noisy world. Nashville, TN: Thomas Nelson.Kelly, M. (2011). Off balance: Getting beyond the work-life balance myth to personal and professional satisfaction. New York, NY: Hudson Street Press.Misner, I. R., & Donovan, M. R. (2008). The 29% solution: 52 weekly networking success strategies. Austin, TX: Greenleaf Book Group Press.Solis, B., & JESS3. (n.d.). The conversation prism: The art of listening, learning and sharing. Retrieved from Michelle Post, Ph.D. 13
  14. 14. Michelle Post, Ph.D., MBAEmail: 10/26/2012 Michelle Post, Ph.D. 14