1.
Google+: Top 3-Tips for More Success
Michelle Post, Ph.D., CSMS
+MichellePostPhD

2.
Lessons to Learn
• Google+ Statistics
• Why Does It Matter?
• Creating a Profile (About)
• Creating Circles of Influence
• “Share What’s New . . .”
• Best Times to Post on G+
• Resources
©Michelle Post, Ph.D., CSMS

3.
Google+ Statistics
©Michelle Post, Ph.D., CSMS
The numbers say . . .
• Number of registered users: 1.15 B
• Number of monthly active users: 359 M
• Number of monthly users: 201.6 M
• Gender: 62% are Men and 38%
Women
• Generations monthly visits: Golden –
15.4%, Baby Boomers – 35%, Gen-X –
23%, Gen-Y – 28% & Gen-Z – 29%
• Average time spent on G+ monthly – 7
Minutes
Resources for Stats: Digital Marketing Ramblings and Social Media Today

4.
Why Does G+ Matter?
©Michelle Post, Ph.D., CSMS
Your Guide to Google+ . . . - http://www.pinterest.com/pin/448600812855641796/

5.
Creating a Profile (About)
Steps
1. Create a Google Account - http://bit.ly/1daEcJG
2. Join Google+
3. Create a G+ Business Page -
http://www.google.com/+/business/
4. Create a Profile - About
5. Create Circles
6. Add People
7. Write a Strategy
8. Begin Posting
9. Create Communities
10. Engage
©Michelle Post, Ph.D., CSMS
ABOUT
• People
• In Your Circles
• Have You in Circles
• Work
• Occupation
• Skills
• Employment
• Places
• Contact Information
• App with Google+ Sign-In
• Story
• Tagline
• Introduction
• Bragging Rights
• Education
• Basic Information
• Links
• Google+ URL
• YouTube
• Other Profiles
• Contributor To
• Links

6.
Creating Circles of Influence
Types of Circles
• Personal
• Professional
• Industry
• Competitors
• Research
• Friends / Family
Resources
• Mastering Circles: The Key to
Success on Google+
• Mastering Circles Community
• Google+ Circles: The Unanswered
Questions, Answered!
• Using Google Plus Circles
Effectively
• How to Use Google+ Circles to
Build Your Brand (or Blog)
©Michelle Post, Ph.D., CSMS
• Co-Workers
• Alumni
• Passions
• Hashtags
• Local Faves
• And so many
more

7.
“Share What’s New . . .”
• Video - YouTube
• Format Enriched
Content
• Photos
• Blog Posts
• Hashtags
• Private / Public
Content
• Community Posts
• Hangouts
©Michelle Post, Ph.D., CSMS
Resources
• The Guide to Creating Shareable
Content on Google+
• Google+ Features to Improve
Marketing
• 13 Google+ Tools to Improve Your
Marketing

8.
Best Times To Post on Google+
©Michelle Post, Ph.D., CSMS
To see the full Infographic read: The Best Times To Post On
Facebook, Twitter, Google+, LinkedIn And Pinterest

9.
RESOURCES: EXPERTS, COMMUNITIES,
INFOGRAPHICS, VIDEOS, CHEAT SHEETS/CHECKLISTS,
& BLOGS/ARTICLES
©Michelle Post, Ph.D., CSMS

10.
Additional Resources: G+ Experts
Google+ Experts
• +Ronnie Bincer
• +Chris Brogan
• +Guy Kawasaki
• +Dave Kerpen
• +Stephan Hovnanian
• +Jesse Stay
• +Jesse Wojdylo
©Michelle Post, Ph.D., CSMS
• +C.C. Chapman
• +Ian Cleary
• +Heidi Cohen
• +Ric Dragon
• +Ann Handley
• +Nick Kellet
• +Neal Schaffer
• +Ann Smarty
• +Mark Traphagen

11.
Additional Resources: G+ Communities
Communities
• Google+ Pro Tips -
https://plus.google.com/u/0/communities/105248841768188069608
• Google+ Simplified -
https://plus.google.com/communities/107248771498928586959
• Google+ Helper -
https://plus.google.com/communities/105619967999215909743
• Google+ Newbie -
https://plus.google.com/communities/113121062079058075932
• Google+ For Small Business -
https://plus.google.com/communities/100733314294792518208
• The G+ Resource -
https://plus.google.com/communities/114333689953043107221
• Google+ Help -
https://plus.google.com/communities/115758385206378551362
• G+ Updates - https://plus.google.com/communities/117826457344247074938
• The Google+ Resource -
https://plus.google.com/communities/114333689953043107221
©Michelle Post, Ph.D., CSMS

12.
Additional Resources: G+ Infographics
Infographics
• 64 Google Plus Tips and Branding Strategies -
http://blog.tweetsmarter.com/google-plus/64-google-plus-tips-and-branding-
strategies/
• The State of Google Plus [Infographic] -
http://www.brandwatch.com/2014/02/the-state-of-google-infographic/
• The Ultimate Google Plus Posting Guide - http://bit.ly/1kiX6Ba
• Google+ Posting Guide [Infographic] - http://gosocializeme.com/blog/how-to-
post-on-google-infographic/
• How to Use Google+ for Business [Infographic] -
http://socialmarketingwriting.com/how-to-use-google-for-business-
infographic/
• Google+: What’s in it for business [Infographic] -
http://www.slideshare.net/searchmojo/search-mojo-
googleplusforbusinessinfographic
• Why Your Business Should Be on Google+ [INFOGRAPHIC] -
http://socialmediatoday.com/irfan-ahmad/1890056/google-plus-for-
businesses-infographic
©Michelle Post, Ph.D., CSMS

13.
Additional Resources: G+ Videos
Videos
• Lynda.comYouTubeChannel -
https://www.youtube.com/channel/UCikzJG7RbnNZhKLqqaXRM6A
• How To Create a Google+ Account – 2014 -
https://www.youtube.com/watch?v=OZPlL4qFoms&list=PLVODYj2uxE84vnU4qJAOk9OG7K-
KusTx6
• Introductionto Google+ -
https://www.youtube.com/watch?annotation_id=annotation_1104704671&feature=iv&src_vid
=N3pq3bLfuRY&v=3FSOhJCio-M
• Google+ tutorial: Creating a Google+ profile -
https://www.youtube.com/watch?v=EIcMVgwBNr0
• How To Create a Google+ Circle -
https://www.youtube.com/watch?v=_2AEymyw7UA&list=PLVODYj2uxE84vnU4qJAOk9OG7K-
KusTx6
• Complete Guide to Google Plus Circles and Communities(updated) -
https://www.youtube.com/watch?v=jUCu5e_fyeg
• Google+ tutorial: Customizinga Google+ page -
https://www.youtube.com/watch?v=nOigznvhSMA
• Google+ tutorial: Starting a conversation- https://www.youtube.com/watch?v=9flwJQMmbW4
• Google+ tutorial: Why use Google Pages on Google+ - https://www.youtube.com/watch?v=B-
V5VEHRFQY
©Michelle Post, Ph.D., CSMS

14.
Additional Resources: G+ Cheat Sheets
& Checklists
Cheat Sheets & Checklists
• Andrea Vahl G+ Checklist – http://www.andreavahl.com/social-media/google-
checklist-infographic.php
• Google+ Cheatsheet - http://www.bitrebels.com/social/google-tips-and-
shortcuts-effectiveness/
• The Complete Google+ Cheatsheet -
http://www.pinterest.com/pin/448600812855576693/
• 7 Point Checklist to Dominate Your Personal Brand Using Google Plus -
http://rebekahradice.com/dominate-your-personal-brand-using-google-plus/
• Google+ Dimensions Cheat Sheet -
http://www.techwyse.com/blog/infographics/google-dimensions-cheat-sheet/
• Google+ Cheatsheet - http://visual.ly/google-cheat-sheet-0
• 5 Step Google Plus Checklist to Help You Create more Interaction -
http://www.reviewzntips.com/google-plus-checklist/
• Checklist for Setting Up Your Google Plus Business Page -
http://fitsmallbusiness.com/checklist-for-setting-up-your-google-plus-business-
page/
©Michelle Post, Ph.D., CSMS

15.
Additional Resources: G+ Blog Posts &
Articles
©Michelle Post, Ph.D., CSMS
Blogs & Articles
• Unlock the Power of Google+: 13 Ways to Gain Engagement, Optimize Posts And
Create Community - http://blog.bufferapp.com/advice-on-growing-a-google-page
• 10 marketing experts you should follow on Google+ today -
http://www.marketingdive.com/news/10-marketing-experts-you-should-follow-on-
google-today/168576/
• Social Media Examiner Report: Spotlight on Google Plus -
http://www.plusyourbusiness.com/social-media-examiner-report-spotlight-google-
plus/
• 8 Tips for Optimizing Your Google+ Page & Posts to Boost SEO -
http://www.slideshare.net/HubSpot/8-tips-for-optimizing-your-google-page-posts-
to-boost-seo
• Ultimate guide to Google plus optimization for traffic and branding -
http://www.probloggingtricks.com/2014/05/Google-plus-seo-optimization-
tips.html
• Social Media Examiner Google+ Posts -
http://www.socialmediaexaminer.com/tag/google-plus/

16.
Michelle Post, Ph.D., CSMS
©Michelle Post, Ph.D., CSMS

17.
#3RdTT Workshops for 2014
• June 17 - Social Media: Do It Yourself or
Outsource – Which is Cheaper?
• July 15 - Outsourcing with Fiverr
• Aug 19 - Finding Your Target Market for
Facebook, Twitter, and LinkedIn
• Sept 16 - Creating a Social Media Campaign
for Brand Awareness
• Oct 21 - Content Curation Tools are Cool
• Nov 18 - Keywords are Key
• Dec 16 - How do you measure up? Performing
a Self-Social Media Audit
©Michelle Post, Ph.D., CSMS