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Social media what why where

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This presentation is on what is social media, why it is important, and where do you begin with social media. It is also filled with lots of resources.

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Social media what why where

  1. 1. Social Media: What, Why, Where . . . Michelle Post, Ph.D., CSMS
  2. 2. Lessons to Learn What Why Where
  3. 3. WHAT IS SOCIAL MEDIA?
  4. 4. Social media network connections among Twitter users [Image file]. (n.d.). Retrieved from http://farm8.staticflickr.com/7003/6704337077_ee724a8834_o.png
  5. 5. A VARIETY OF WAYS OF LOOKING AT SOCIAL MEDIA
  6. 6. Solis, B., & Thomas, J. (n.d.). [Graphic] The Conversation Prism. Retrieved from http://www.theconversationprism.com/
  7. 7. Social media life cycle [Image file]. (n.d.). Retrieved from http://socialmediacenter.nl/socialmedialifecycle/
  8. 8. WHY IS SOCIAL MEDIA A “MUST HAVE”?
  9. 9. Social Media is . . . • All about the SOCIAL • Engage – Have Conversations • Tell Your Story • Be Useful • ADD VALUE – 80/20
  10. 10. @Nichole_Kelly The Goals of Social Media Lead Generation Customer Retention Social Media Brand Awareness Kelly, N. (2013). How to measure social media, p. 13. Indianapolis, IN: Que.
  11. 11. Benefits of Social Media +4% +6% +4% +7% +3% +3% +3% +3% +3% Stelzner, M. (2013, April 3). 2013 Social Media Marketing Industry Report: Benefits of social media marketing. [Graphic]. Retrieved from http://www.socialmediaexaminer.com/socialmedia-marketing-industry-report-2013/
  12. 12. WHERE TO BEGIN WITH SOCIAL MEDIA?
  13. 13. Believe You Can Do Social Media
  14. 14. Know Your Purpose for Social Media Brand Awareness Increase Leads Customer Retention Launch a Product / Service Post, M. (2014). Where to begin with social media [PowerPoint]. Retrieved from http://www.slideshare.net/mpostphd/where-to-begin-with-social-media Increase Sales Establish Yourself as an Expert
  15. 15. Know the C's of Social Media Confidence Consistency Common Critical Thinking Sense Care Post, M. (2014). Where to begin with social media [PowerPoint]. Retrieved from http://www.slideshare.net/mpostphd/where-to-begin-with-social-media Creativity Communicate
  16. 16. Create a Social Media Strategy 3. Audience 4. Platforms Listen 2. 6. Engage Goals 1. Plan 5. Social Media Strategy Post, M. (2013). What is social media strategy [PowerPoint]. Retrieved from http://www.slideshare.net/mpostphd/what-is-a-social-media-strategy-25412426 7. Measure
  17. 17. Remember: Social Media Takes Time Private Solutions, LLC. (2012). Social media time management infographic [Image file]. Retrieved from http://privatesolutionsllc.com/wp-content/uploads/2012/06/socialmedia-timemanagement-inforgraphic.jpg
  18. 18. How to Build a Better Business MacWebSolutions.com. (2013, April 16). How to build an online community for your business [Infographic]. Retrieved from http://moz.com/blog/how-to-build-an-online-community-foryour-business
  19. 19. ABOUT THE PRESENTER
  20. 20. Michelle Post, Ph.D., CSMS
  21. 21. Dr. Post’s FREE Resources • Check out my Pinterest Boards http://www.pinterest.com/mpostphd/ • Check out my Slideshare presentations http://www.slideshare.net/mpostphd • Follow me on Twitter http://twitter.com/michellepost • Like me on Facebook https://www.facebook.com/DrMichellePost
  22. 22. RESOURCES, RESOURCES, & RESOURCES
  23. 23. Resources • 4 Business Uses for Social Media http://bigthunk.com/articles/business-uses-for-social-media/ • 5 social media metrics you should be monitoring http://socialmediatoday.com/jvocell/914271/5-social-mediametrics-you-should-be-monitoring • 21 Social Media Marketing Tips From the Pros http://www.socialmediaexaminer.com/21-social-mediamarketing-tips-from-the-pros/ • 26 Tips for Getting Started With Social Media Marketing http://www.socialmediaexaminer.com/26-tips-for-gettingstarted-with-social-media-marketing/
  24. 24. Resources • 55 Interesting Social Media Infographics http://www.hongkiat.com/blog/55-interesting-socialmedia-infographics/ • Dig deeper than social media alone http://outright.com/blog/start_with_social_dig_deepe r/ • How to Get Started with Social Media http://www.thenextwomen.com/2013/10/01/how-getstarted-social-media • Infographic: The Year In Social Media, A 2013 Recap http://marketingland.com/infographic-social-media2013-recap-69194
  25. 25. Resources • Infographic: A Running Start With Social Media http://www.fishervista.com/2013/04/infographic-arunning-start-with-social-media/ • Introduction to Social Media – Where to Start http://www.mcngmarketing.com/introduction-tosocial-media-where-to-start/#.Ut4ksxDn9D8 • Social media revolution 2013 [Video] http://www.youtube.com/watch?v=QUCfFcchw1w • Social Media for Small Business – Start With The Basics - http://vergenewmedia.com/2013/03/10/socialmedia-for-small-business-start-with-the-basics/
  26. 26. Resources • Social Media Strategy: Where to Start & Why http://www.toprankblog.com/2013/07/social-media-strategystart/ • Start The New Year With 46 Social Media Truths From 2013 (Infographic) http://www.business2community.com/infographics/start -new-year-46-social-media-truths-2013-infographic0732680#!sLpTJ • The 36 Rules of Social Media http://www.mediabistro.com/alltwitter/files/2012/08/36 -rules-social-media.png • The Conversation Prism http://www.conversationprism.com//
  27. 27. Resources • The History Of Social Media. When Did It Really Begin? You May Be Surprised. [Infographic] http://www.inquisitr.com/830664/the-history-ofsocial-media-when-did-it-really-begin-you-maybe-surprised-infographic/ • The Interactive Social Media Map http://www.ovrdrv.com/social-media-map • Where to begin your social presence http://studioc5.com/social-media-where-tobegin/
  28. 28. REFERENCES
  29. 29. References • Dawson, R. (n.d.). Social media strategy [Image file]. Retrieved from http://rossdawson.com/frameworks/social-media-strategy/ • Kelly, N. (2012). How to measure social media: A step-by-step guide to developing and assessing social media ROI. Indianapolis, IN: Que. • Levy, S. (2013). Tweet naked: A bare-all social media strategy for boosting your brand and your business. Irvine, CA: Entrepreneur Press. • MacWebSolutions.com. (2013, April 16). How to build an online community for your business [Infographic]. Retrieved from http://moz.com/blog/how-to-build-an-online-community-for-yourbusiness
  30. 30. References • Private Solutions, LLC. (2012). Social media time management infographic [Image file]. Retrieved from http://privatesolutionsllc.com/wpcontent/uploads/2012/06/socialmedia-time-managementinforgraphic.jpg • Social media life cycle [Image file]. (n.d.). Retrieved from http://socialmediacenter.nl/socialmedialifecycle/ • Social media networks [Image file]. (2014). Retrieved from http://www.mediabistro.com/alltwitter/files/2014/01/social-medianetworks.png • Social media network connections among Twitter users [Image file]. (n.d.). Retrieved from http://farm8.staticflickr.com/7003/6704337077_ee724a8834_o.png
  31. 31. References • Social media strategy transit map [Image file]. (n.d.). Retrieved from http://farm2.staticflickr.com/1252/4732770129_3cab96b9f0_b.jpg • Solis, B., & Thomas, J. (n.d.). [Graphic] The Conversation Prism. Retrieved from http://www.theconversationprism.com/ • Stelzner, M. (2013, April 3). 2013 Social Media Marketing Industry Report: Benefits of social media marketing. [Graphic]. Retrieved from http://www.socialmediaexaminer.com/social-media-marketingindustry-report-2013/ • Widrich, L. (2013, May 2). Social Media in 2013: User Demographics For Twitter, Facebook, Pinterest And Instagram [ Blog post]. Retrieved from http://blog.bufferapp.com/social-media-in-2013-userdemographics-for-twitter-facebook-pinterest-and-instagram

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