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This presentation is a brief look into Pinterest for Business. It discusses what is Pinterest, why use Pinterest, and how to use Pinterest for Business. It also provides a plethora of resources to help the beginner to the advanced Pinterest user.

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  1. 1. Pinterest for Business (#3RdTT) Michelle Post, Ph.D., MBA, CSMS
  2. 2. Michelle Post, PhD, MBA, CSMS Author: Building Your Adjunct Platform, Heaven Has Tea Parties, & Reflections of Weekly Words Facebook: https://www.facebook.com/DrMichellePost Linkedin: http://www.linkedin.com/in/michellepostphd Pinterest: http://pinterest.com/mpostphd Slideshare: http://www.slideshare.net/mpostphd Twitter: http://twitter.com/michellepost ReachYourPotential: http://reachyourpotential.info/ WorkPlaceInfluence: http://workplaceinfluence.org/
  3. 3. Lessons to Learn • What is Pinterest? • The Pinterest Stats • Speaking Pinterest • Why use Pinterest? • How to use Pinterest for Business? • Pinterest Strategy • Tools to Measure • What Could be Measured for ROI • Tools to Help With Pinterest • Call to Action: Take the First Step • Resources • References
  4. 4. What is Pinterest? • Pinterest is a tool for collecting and organizing things you love. • Savvy businesses are learning that by incorporating Pinterest into their marketing strategy, the result is a strengthened online brand and higher traffic volumes. • There are two types of accounts: Personal (https://pinterest.com/join/register/email/) or a Business (https://pinterest.com/business/create/)
  5. 5. The Pinterest Stats • (July 2013) By the numbers – 14 Amazing Pinterest Stats - http://expandedramblings.com/index.php/pinter est-stats/ • Infographic: Pinterest Statistics, Interaction And Engagement - http://www.viralblog.com/social- media/pinterest-statistics-users-interaction-and- engagement/ • Top 10 Reasons to use Pinterest for Business - http://pinterest.com/pin/165859198747225945/
  6. 6. Speaking Pinterest • Board – Similar to a cork board, but with specific data • Pin – An image added to a board, but it can also be a link to a presentation, website, blog or video • Pinner – The person pinning • Repin – Another pinner pins your pin • Comments and Likes – Another comments on your pin or Likes your pin • Pin It Button – A button added to a person’s Internet Browser toolbar, allowing for easing pinning • Collaborative Board – Creating a board and inviting others to pin to it
  7. 7. Why use Pinterest? Moth, D. (2013, February 21). Stats: Who uses Pinterest and why it is important to marketers. Retrieved from http://econsultancy.com/us/blog/62189-stats-who-uses-pinterest-and-why-is-it- important-for-marketers
  8. 8. How to use Pinterest for Business? • Tell your company story in pictures • Become the expert in your industry • Create how to boards • Create inspirational boards • Share quality content that shows the “human side” of your business – not the profit side • Show your customers using your product • Create collaboration boards of experts, fan pinners, etc. • Use keywords in the descriptions that match the keywords on your other social media sites – this builds SEO • Pinterest content lasts longer then other social media sites • Run contests • Content can spread easily
  9. 9. Pinterest Strategy Do I need Pinterest? Why Will I Use It? How Will I use it? Identify Market Identify Pinterest Assets Create an Account Identify Boards Prepare Content Create Boards Add Pins Promote Boards & Pins Follow Boards & Pins Measure Is Pinterest Working?
  10. 10. Tools to Measure Pinterest • Pinterest Analytics - http://business.pinterest.com/analytics/ • Google Analytics for Pinterest - http://pinterest.com/source/yourwebsite.com • PinLeague - http://new.pinleague.com/features • PinReach - http://www.pinreach.com/ • PinPuff - http://pinpuff.com/ • Article: Five tools for measuring Pinterest Analytics - http://www.mediameasurement.com/five-tools-for- measuring-pinterest-analytics/ • Article: 20 of the Best Pinterest Tools for Businesses - http://blog.heyo.com/pinterest-business-tools/
  11. 11. What Could be Measured for ROI De Vivo, M. (2013, June 10). Pinterest Analytics: The ultimate guide to tracking your site’s performance on Pinterest. Retrieved from http://searchenginewatch.com/article/2273658/Pinterest-Analytics-The- Ultimate-Guide-to-Tracking-Your-Sites-Performance-on-Pinterest
  12. 12. Tools to Help With Pinterest • Pinstamatic (http://pinstamatic.com/) – Tutorial on how to use Pinstamatic: http://www.dailymotion.com/video/x10wlpq_pinterest-your- new-best-friend-tutorial_news#.UeRRX23PVoE • Pinterest Bookmarklet [The Pin It Button] - http://about.pinterest.com/goodies/ and look for the Pin It Button • Pingraphy (https://www.pingraphy.com/) – Schedule your pins • Pinalytics (http://pinalytics.co.uk/) – A tool to help you find, track, and evaluate content • Woobox (http://woobox.com/pinterest) – Pinterest Facebook page tab
  13. 13. Tools to Help With Pinterest • Postris (http://postris.com/) – Find the most popular boards, pins, & pinners • PicMonkey (http://www.picmonkey.com/) – Image editing tool • Pinning Etiquette - http://about.pinterest.com/basics/#etiquette • Infogr.am (http://infogr.am/) – Create infographics for pinning • Pinterest Collaboration Boards – Edit a personal board and add contributors • What’s Popular from a Site - pinterest.com/source/enter URL of the site you want to know about – Example: http://pinterest.com/source/kimgarst.com/
  14. 14. Call to Action: Take the First Step Below are some options for taking the first steps and starting your Pinterest for Business journey. • Pinterest Business Accounts: The Definitive Guide to Getting Started - http://www.socialmediaexaminer.com/pinterest-guide-business- pages/ • Pinterest Tutorials for Businesses - http://business.pinterest.com/ • The Power of Pinning, by Melanie Duncan - http://powerofpinning.com/ • Pinterest 2013 by Jo Barnes Online - http://jobarnesonline.com/products/ • Social Media Training with Kim Garst - http://kimgarst.com/training/
  15. 15. RESOURCES
  16. 16. Boards to Follow for Business • Pinterest for Business - http://pinterest.com/pinterest/pinterest- for-business/ • Pinterest Tips - http://pinterest.com/louisemyers/pinterest-tips/ • Maximize Pinterest for your Business - http://pinterest.com/avionte/maximize-pinterest-for-your- business/ • Top 40 Best Boards to Follow on Pinterest - http://rebekahradice.com/top-40-best-boards-to-follow-on- pinterest/ • 10 of the Best Pinterest Boards to Teach You About Marketing - http://blog.hubspot.com/best-pinterest-boards-about-marketing • Kim Garst - http://pinterest.com/kimgarst/
  17. 17. Pinterest Video Tutorials FREE • Pinterest Training Webinar - Learn How To Use Pinterest - http://www.youtube.com/watch?v=9oKdfNW76Eo • Happy Marketing Club - http://www.youtube.com/playlist?list=PLPaAIPK3BDrKESmPU1AZbWyVc3k aRFzit • How To Use Pinterest: Video Tutorial Use It Effectively For Business - http://www.youtube.com/watch?v=gJwyWd6GQ40 • How to Use Pinterest -- A Tutorial - http://www.youtube.com/watch?v=vQP2dBMoCQ0&list=PL78D6A07096C 6CDF3 • Systems Training Pinterest Video 1 of 7 – http://www.youtube.com/watch?v=MYJnyMGBA8s • CNET How To: Must-have Pinterest tips and tricks - http://www.youtube.com/watch?v=yiYc3m-YQkk&feature=c4- overview&playnext=1&list=TL11KbzsFjn1k
  18. 18. Pinterest Articles, Blogs & More • 8 Pinterest Tips and Tricks: A Cheat Sheet for Newbies - http://www.steamfeed.com/8-pinterest-tips-and-tricks-a- cheat-sheet-for-newbies/ • Pinterest Case Studies - http://business.pinterest.com/case-study-etsy/ • Pinterest Resource for Business - http://business.pinterest.com/pinning-principles/ • How to Best Use Pinterest for Business - http://sbinfocanada.about.com/od/socialmedia/a/How-To- Best-Use-Pinterest-For-Business.htm • 15 Stats Retailers Should Know About Pinterest - http://www.digiday.com/brands/15-stats-retailers-should- know-about-pinterest/
  19. 19. Pinterest Articles, Blogs & More • 16 ways to use Pinterest for PR - http://www.prdaily.com/Main/Articles/11595.aspx • How to convert a personal Pinterest account to a business account - http://mamaredknight.com/how-to-convert-a- personal-pinterest-account-to-a-business-account • How to Verify Your Pinterest Account - http://www.aroyaldaughter.com/2013/03/05/how-to- verify-your-pinterest-account/ • How to use the New Pinterest Analytics - http://www.kludgymom.com/pinterest-statistics/ • Pinterest Marketing: What Marketers Need to Know to Succeed - http://www.socialmediaexaminer.com/pinterest- marketing-what-marketers-need-to-know-to-succeed/
  20. 20. Pinterest: Articles, Blogs & More • 10 Tips for Small Business Pinners - http://kimgarst.com/10- pinterest-tips-for-small-business-pinners • How to Setup Your Brand New Pinterest Business Page - http://www.jeffbullas.com/2012/11/19/how-to-setup-your-brand- new-pinterest-business-page/ • How To Create Pinterest Images That People Love to Share - http://kimgarst.com/how-to-create-pinterest-images-that-people- love-to-share • How 5 Creative Brands Pin on Pinterest - http://www.jeffbullas.com/2012/08/31/how-5-creative-brands-pin- on-pinterest/#sQzaKlTo5fPLDk5F.99 • A Pinterest Analytics Getting Started Guide - http://www.steamfeed.com/a-pinterest-analytics-getting-started- guide/
  21. 21. Pinterest: Articles, Blogs & More • Top 10 Reasons to Use Pinterest for Business - http://valleysocialmedia.com/top-10-reasons-to-use- pinterest-for-business/ • How to Use Pinterest Rich Pins: What Marketers Need to Know - http://www.socialmediaexaminer.com/rich-pins-on- pinterest/ • 11 Social Media Tools That Will Save You Time And Provide Key Marketing Data - http://kimgarst.com/11-social-media- tools-that-will-save-you-time-and-provide-key-marketing- data • Social Media Monitoring Made Easy: 15 (Free) Tools You’ll Want To Use Today! - http://kimgarst.com/social-media- monitoring-made-easy-free-tools-youll-want-use-today
  22. 22. REFERENCES
  23. 23. References De Vivo, M. (2013, June 10). Pinterest Analytics: The ultimate guide to tracking your site’s performance on Pinterest. Retrieved from http://searchenginewatch.com/article/2273658/Pinterest -Analytics-The-Ultimate-Guide-to-Tracking-Your-Sites- Performance-on-Pinterest Moth, D. (2013, February 21). Stats: Who uses Pinterest and why it is important to marketers. Retrieved from http://econsultancy.com/us/blog/62189-stats-who-uses- pinterest-and-why-is-it-important-for-marketers Scalable Social Media. (2013). Everything you wanted to know about Pinterest. Retrieved from http://info.scalablesocialmedia.com/pinterest-ebook