Affiliate marketing for passive income

1. Using Affiliate Marketing for Passive Income Michelle Post, Ph.D. Certified Social Media Strategist PDF Available: slideshare.net/mpostphd

2. Lessons Learned • What is Affiliate Marketing • Why be an Affiliate Marketer • How Does Affiliate Marketing Work – To Be the Merchant or the Affiliate – 10 Types of Affiliates Programs – Types of Affiliate Pay Models • Creating an Affiliate Marketing Strategy • Top 9 Affiliate Programs • Resources ©Michelle Post, Ph.D., CSMS3/17/2015

3. What is Affiliate Marketing • “A way for a company to sell its products by signing up individuals or companies ("affiliates") who market the company's products for a commission” (Entrepreneur, n.d., para. 1). 3/17/2015 ©Michelle Post, Ph.D., CSMS

4. Why be an Affiliate Marketer • “Affiliate marketing is probably one of the quickest and cheapest (not the easiest) ways to start making money online as you don’t have to create any products yourself. You simply link up a buyer and a seller, and you take a commission on the sale that has been referred by you” (tipsandtricks-hq.com, 2014, para. 7). • However, it is not automatic, it does require your input. How much time you can you devote to affiliate marketing? 3/17/2015 ©Michelle Post, Ph.D., CSMS

5. Why be an Affiliate Marketer, Cntd. 3/17/2015 ©Michelle Post, Ph.D., CSMS How to Become an Affiliate Marketing Superhero: http://bit.ly/Affiliate_SuperHero

6. How Does Affiliate Marketing Work 3/17/2015 ©Michelle Post, Ph.D., CSMS

7. To Be the Merchant or the Affiliate Offer an Affiliate Program • Low startup cost to create an affiliate program • 1-2 hours a week, a day or up to a full-time job • You create an affiliate program for one or more of your products • You pay “affiliates” a commission fee for every lead or sale driven to your website • Work with strong affiliates • Low startup cost to create an affiliate program • 1-2 hours a week, a day or up to a full-time job • You create an affiliate program for one or more of your products • You pay “affiliates” a commission fee for every lead or sale driven to your website • Work with strong affiliates Become an Affiliate • Signup to be an affiliate to another person’s product or services • Push leads and make sells for the product to generate extra cash • Use your site to market other affiliate programs that your customers may like • Receive your Affiliate ID • Signup to be an affiliate to another person’s product or services • Push leads and make sells for the product to generate extra cash • Use your site to market other affiliate programs that your customers may like • Receive your Affiliate ID 3/17/2015 ©Michelle Post, Ph.D., CSMS

8. 10 Types of Affiliates Programs 1. Content Publishers 2. Coupons & Deals 3. Data Feeds 4. Display Ads 5. Email Affiliates 6. Loyalty and Incentives 7. Mobile and Pay Per Call 8. Search Engine Marketing 9. Social Media 10. Video Affiliates 3/17/2015 ©Michelle Post, Ph.D., CSMS

9. Types of Affiliate Pay Models Model Description • Pay Per Click (PPC) • Merchant pays the affiliate based on the number of clicks that are sent to the Merchant’s site from the Affiliate, regardless if a sale is made or not • Cost Per Action (CPA) • Merchant pays the Affiliate based on the specific action taken by a visitor to the Merchant’s website (play a game, free software trials, & more) • Pay Per Sale (PPS) or Cost Per Sale (CPS) • Merchant pays the affiliate a percentage of the sale price • Pay Per Lead (PPL) • Merchant pays the Affiliate per lead or when the new visitor provides the Merchant with his / her contact information 3/17/2015 ©Michelle Post, Ph.D., CSMS

10. Creating an Affiliate Marketing Strategy Examples of Social Media Affiliate Programs • aWeber - http://bit.ly/aWeber_Affil iate • Hootsuite - http://bit.ly/Hootsuite_Af filiate • Jo Barnes Online Marketing Academy - http://bit.ly/JoBarnes_Aff iliate • Andrea Vahl - http://bit.ly/AndreaVahl_ Affiliate 3/17/2015 ©Michelle Post, Ph.D., CSMS Identify Products Choose the Right Merchant Use Different Channels to Promote Test Measure Track Stay Current With Trends Use Helpful Tools

11. Top 9 Affiliate Programs 1. Google Adsense - http://www.google.com/adsense/st art/ 2. Amazon Associates - https://affiliate- program.amazon.com/ 3. Commission Junction - http://www.cj.com/join 4. ClickBank - http://www.clickbank.com/become -an-affiliate/ 5. Rakuten Marketing (Linkshare) - http://marketing.rakuten.com/affili ate-marketing 6. ShareASale - https://www.shareasale.com/n ewsignup.cfm 7. NeverBlue - http://signup.neverblue.com/si gnup/pulse-mobile/affiliate 8. eBay Partner Network - https://www.ebaypartnernetwo rk.com/files/hub/en- US/index.html 9. PeerFly - https://peerfly.com/faq.php Read the Blog Here: http://bit.ly/Blogtrepreneur 3/17/2015 ©Michelle Post, Ph.D., CSMS

13. Resources • Affiliate Marketing [FAQs] - https://www.tipsandtricks- hq.com/wordpress-affiliate/affiliate-marketing-faq-841 • Tips And Tricks HQ [Website] - https://www.tipsandtricks- hq.com/ • Lynda.com [Online Training Course] – http://www.lynda.com/Marketing-Content-Marketing- tutorials/Affiliate-Marketing-Fundamentals/164988-2.html • The Power of Affiliate Marketing [INFOGRAPHIC] - http://blog.cj.com/02052013/power-affiliate-marketing- infographic • How to build an affiliate site [Infographic] - http://www.smartinsights.com/affiliate-marketing/build- affiliate-site-infographic/ 3/17/2015

14. Resources • Affiliate Summit [Conference] - http://www.affiliatesummit.com/ • Traffic and Trust [Book] - http://trafficandtrust.com/ • Affiliate Buzz [Podcast] - http://www2.webmasterradio.fm/affiliate-buzz/ • Affiliate Marketing: Glossary of Every Day Terms [Website] - http://blog.payoneer.com/affiliate- marketing-glossary-of-every-day-terms/ • The Benefits of Affiliate Marketing [Blog Post] - https://www.marketingtechblog.com/benefits-affiliate- marketing/ 3/17/2015 ©Michelle Post, Ph.D., CSMS

15. Resources • Best Affiliate Programs to Earn Extra Money with Different Niches [Blog post] - http://www.incomesensor.com/best-affiliate- programs-earn-extra-money/ • 15 Ways to Maximize Your New Years Affiliate Marketing Strategies [Blog post] - https://www.linkedin.com/pulse/15-ways- maximize-your-new-years-evan-weber • The 27 Best Free Marketing Tools for Affiliates [Blog post] - http://blog.getresponse.com/27-best-free-marketing-tools- affiliates.html • 200 Free Tools for SEO, SMO, Internet Marketing, Affiliate Marketing, Email Marketing and so on [Blog post] - http://linkd.in/1BLFp4W • 25 of the Best WordPress Plugins for Affiliate Marketing [Blog post] - http://profitblitz.com/wp-affiliate-marketing-plugins/ 3/17/2015 ©Michelle Post, Ph.D., CSMS

16. References CommissionFactory. (2012, April 28). How affiliate marketing works [Infographic]. Retrieved from http://visual.ly/how-affiliate-marketing-works Entrepreneur.com. (n.d.). Definition: Affiliate marketing. Retrieved from http://www.entrepreneur.com/encyclopedia/ affiliate-marketing Tipsandtricks-hq.com. (2014, May 9). Can You Make Money from Affiliate Marketing? If so How? [Blog post]. Retrieved from https://www.tipsandtricks- hq.com/can-you-make-money-from-affiliate- marketing-if-so-how-2473 ©Michelle Post, Ph.D., CSMS3/17/2015

17. Michelle Post, Ph.D., CSMS ©Michelle Post, Ph.D., CSMS http://reachyourpotential.guru/ Teacher  Connector  Helper  Dr. Michelle Post is a driven, passionate, and experienced leader, teacher, social media strategist, connector, and developer. Her desire to connect and inspire throughout nearly three decades of career translates into her ongoing effort to help the development of ideas, people, content, and curriculum. Dr. Post is President / CEO of three ventures: Reach Your Potential, The Post Institute: Center for Life-Long Learning, and WorkPlace Influence.