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This presentation is the first in a series of monthly Social Media Training titled Third Tech Tuesday. This month's training is on 10 Uses of Facebook for Business. The presentation is packed with resources.

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  1. 1. April- Third Tech Tuesday (#3RdTT) Michelle Post, Ph.D. https://www.facebook.com/DrMichellePost “See the potential in Everyone”
  2. 2. Topics for #3RdTTWhat social media topics do youwant to learn?Send me an email:mpost.phd@gmail.com4/16/2013 ©Michelle Post, Ph.D. 2
  3. 3. Lessons to be Learned Today• What is Third Tech Tuesday• Who is Third Tech Tuesday For• 10 Uses of Facebook for Business• Facebook Influencers, Tools, Articles & Blogs• Cool Places for Help• References• Dr. Michelle Post4/16/2013 ©Michelle Post, Ph.D. 3
  4. 4. What is Third Tech Tuesday?• Third Tech Tuesday is a 45-minute view into specific areas of social media from a high level overview of what is social media, to an in depth look into all things social media from strategy, tool management, metrics, and external tools that make the job of using social media easy.4/16/2013 ©Michelle Post, Ph.D. 4
  5. 5. Who is Third Tech Tuesday For?• Third Tech Tuesday for both individuals and businesses that want to come together for an hour of coffee and learning in a safe and collaborating environment.• Third Tech Tuesday is for beginners to advance; however, not all topics can cover those levels, some topics will be specifically for beginners, intermediate, and advanced social media and technical users.4/16/2013 ©Michelle Post, Ph.D. 5
  6. 6. 10 Uses of Facebook for Business1. 1-Billion People are 6. Facebook Events Using Facebook 7. Run a Contest2. Build Relationships 8. Create a Group Using the New Reply 9. Go Mobile with Links Facebook & Your Own3. Advertise on Facebook App4. Engage With Content 10. Facebook Graph5. Add Apps to Your Page Search4/16/2013 ©Michelle Post, Ph.D. 6
  7. 7. 1. 1-Billion People4/16/2013 ©Michelle Post, Ph.D. 7
  8. 8. 2. Build Relationships Using theNew Reply Links • “New: Reply Links make it easy to have conversations” • Social Media is more about being social than just the media and FB’s new Reply Link allows you to reply directly to comments on your page --- ENGAGE your audience4/16/2013 ©Michelle Post, Ph.D. 8
  9. 9. 3. Advertise on FacebookAdvertise on Facebook - https://www.faceboo k.com/advertising4/16/2013 ©Michelle Post, Ph.D. 9
  10. 10. 4. Engage with Content• Engage Your Target Audience With Content – Photos – Videos – Quotes – Blog Postings – Stories – Tips, Tools – And More4/16/2013 ©Michelle Post, Ph.D. 10
  11. 11. 5. Add Apps to Your Page• Add Apps to your page to engage your audience in many different channels - https://www.facebo ok.com/appcenter/• Best Facebook Apps for Your Business• 20+ Best Facebook Apps For Business – Use Them Now!!4/16/2013 ©Michelle Post, Ph.D. 11
  12. 12. 6. Facebook Events• Facebook Events can be created by Users, Groups or Fan Pages.• Events are a great way of promoting yourself & your company events4/16/2013 ©Michelle Post, Ph.D. 12
  13. 13. 7. Run a Contest• Run a Contest on Facebook• Offer a prize that relates to your business• Make sure to follow all rules• Use 3rd Party Apps to Create the Contest4/16/2013 ©Michelle Post, Ph.D. 13
  14. 14. 8. Create a Group• Create a closed group for customer support• Create a member only group for networking with customers• Create an open group to build brand awareness4/16/2013 ©Michelle Post, Ph.D. 14
  15. 15. 9. Go Mobile With FB & Your APP• Go Mobile With Facebook and Your Own Company App• 70% of smartphone owners use Facebook• 61% of respondents who use Facebook do so every day4/16/2013 ©Michelle Post, Ph.D. 15
  16. 16. 10. Using FB Graph Search • FB’s New Graph Search lets you search for almost anything: people, places, things • Create cross- pollination of brands, strategic partnerships, relevant content & so much more4/16/2013 ©Michelle Post, Ph.D. 16
  17. 17. Cool Places for Help CrowdSpring - http://www.crowdspring.com/ Fiverr.com - http://fiverr.com/4/16/2013 ©Michelle Post, Ph.D. 17
  18. 18. Facebook Influencers• Brian Carter - http://briancarteryeah.com/blog/• Emeric Ernoult - http://www.agorapulse.com/• Kim Garst - http://kimgarst.com/• Dave Kerpen - http://www.davekerpen.com/• Jon Loomer - http://www.jonloomer.com/• Amy Porterfield - http://www.amyporterfield.com/• Mark Schaefer - http://www.businessesgrow.com/us/• Mari Smith - http://www.marismith.com/• Jesse Stay - http://www.staynalive.com/• Michael Stelzner - http://www.socialmediaexaminer.com/• Andrea Vahl - http://www.andreavahl.com/4/16/2013 ©Michelle Post, Ph.D. 18
  19. 19. Tools for Facebook & Social Media• The 9 Best Facebook and Twitter Management Tools - http://60secondmarketer.com/blog/2013/02/14/the-9-best-facebook- and-twitter-management-tools/• Best Social Media Management Tools for Small Business Owners - http://www.businessesgrow.com/2012/11/11/best-social-media- management-tools-for-small-business-owners/• Top 10 Facebook Fan Page Creation Tools - http://facebook-fan-page- creation-tools.toptenreviews.com/• The 11 Best Facebook Tools and Apps for Small Business - http://www.virtualassist.net/blog/11-facebook-tools-apps-small- business.html/• 7 of the Best Free Facebook Monitoring Tools Ever - http://www.socialmediasimplify.com/2011/10/7-of-best-free-facebook- monitoring.html• 5 Tools for Facebook Marketing - http://www.matrixmarketinggroup.com/categoryblog/social-media- marketing/5-tools-for-facebook-marketing/4/16/2013 ©Michelle Post, Ph.D. 19
  20. 20. FB Influencers Favorite Tools &Training• Amy Porterfield: Facebook Influence Training - http://fbinfluence.com/?hop=amyport• Amy Porterfield’s Recommended Resources - http://www.amyporterfield.com/marketingresources/• Mari Smith’s Recommended Resources - http://www.marismith.com/mari-smith-favorites/• Mari Smith: Training - http://www.marismith.com/training/• Andrea Vahl: Free Webinars - http://www.andreavahl.com/free-webinars• Andrea Vahl: How to Use Facebook to Grow Your Business - http://www.andreavahl.com/products/how-to-use- facebook-to-grow-your-business4/16/2013 ©Michelle Post, Ph.D. 20
  21. 21. Useful Articles & Blog Postings• Jay Baer: Social Media Strategy in 7 Steps - http://www.convinceandconvert.com/social-media- marketing/develop-a-social-media-strategy-in-7-steps/• Lauren Barraco: Maximize the Benefits of Facebook - http://laurenbarraco.com/2012/03/28/maximize-facebook/• Rich Brooks: Your Ultimate Checklist to an Irresistible Facebook Business Page - http://www.themarketingagents.com/facebook-business- page-checklist• Emeric Ernoult: 6 Facebook Metrics Marketers Should Be Measuring - http://www.socialmediaexaminer.com/facebook-page- metrics/4/16/2013 ©Michelle Post, Ph.D. 21
  22. 22. Useful Articles & Blog Postings• Megan Leap: – 13 Ways to Improve Social Media Marketing in 2013 - http://www.onlinemarketinginstitute.org/blog/2012/11/13- ways-to-improve-social-media-marketing-in-2013/ – 45 Ways to Improve Your Digital Strategy in 2013, Part One - http://www.onlinemarketinginstitute.org/blog/2013/01/imp rove-your-digital-strategy/ – 45 Ways to Improve Your Digital Strategy in 2013, Part Two - http://www.onlinemarketinginstitute.org/blog/2013/01/imp rove-your-digital-strategy-part-two/ – 45 Ways to Improve Your Digital Strategy in 2013, Part Three - http://www.onlinemarketinginstitute.org/blog/2013/01/imp rove-your-digital-strategy-part-three/4/16/2013 ©Michelle Post, Ph.D. 22
  23. 23. Useful Articles & Blog Postings• Pam Moore: 15 Must Know Tips to Rock Your New Facebook Timeline Business Page - http://socialmediatoday.com/pammoore/476234/15-must- know-tips-rock-your-new-facebook-timeline-business-page• Sarah Pierce: 5 Ways to Improve Your Facebook Engagement - http://www.socialmediaexaminer.com/improve-facebook- engagement/• Amy Porterfield: 6 Daily Habits for Facebook Marketing Success - http://www.socialmediaexaminer.com/6-daily-habits-for- facebook-marketing-success/• Allison Reilly: Social Marketing Tactics Balance Customer Attraction, Retention - http://technorati.com/business/small- business/article/social-marketing-tactics-balance-customer- attraction/4/16/2013 ©Michelle Post, Ph.D. 23
  24. 24. Useful Articles & Blog Postings• Ginny Soskey - The Top 8 Priorities for Any One-Man Marketing Team - http://blog.hubspot.com/8-priorities-one-man-marketing-team• Michael Stelzner: Facebook Marketing for Small Business: What You Need to Know - http://www.socialmediaexaminer.com/facebook-marketing-for- small-business/• Andrea Vahl: 5 Ways Businesses Are Using Facebook Timelines - http://www.socialmediaexaminer.com/5-ways-businesses-are-using- facebook-timelines/• Andrea Vahl: 10 Ways to Grow Your Facebook Following - http://www.socialmediaexaminer.com/facebook-page-likes/• Tiffany Wong: 10 Reasons why you should use a Facebook page for business - http://thebizymommy.com/2013/02/02/10-reasons-use- facebook-page-business/4/16/2013 ©Michelle Post, Ph.D. 24
  25. 25. Winning Facebook Pages• Phil Mershon: Top 10 Small Business Facebook Pages: 2012 Winners! - http://www.socialmediaexaminer.com/top-10-small- business-facebook-pages-2012-winners/• Social Media Examiner: https://www.facebook.com/smexaminer• Mari Smith: https://www.facebook.com/marismith• Blog Squad: https://www.facebook.com/BlogSquad• Sierra Trading Post: https://www.facebook.com/sierratradingpost• Who Are Your Favorites?4/16/2013 ©Michelle Post, Ph.D. 25
  26. 26. ReferencesCheckfacebook.com. (2013, April 15). Retrieved from http://www.checkfacebook.com/ [Slide 7]Cohen, H. (2013, April 4). Facebook Goes Mobile: 10 Research Charts & Analysis [Blog post]. Retrieved from http://heidicohen.com/facebook-goes-mobile- research-charts-analysis/ [Slide 15]Facebook. (n.d.) Advertise on Facebook. Retrieved from http://www.facebook.com/advertising/ [Slide 9]Facebook. (n.d.). Advertise on Facebook: Luxury Link. Retrieved from http://www.facebook.com/advertising/success- stories/luxury-link [Slide 9]4/16/2013 ©Michelle Post, Ph.D. 26
  27. 27. References, Cntd.Facebook. (n.d.). Advertise on Facebook: State Bicycle Co. Retrieved from http://www.facebook.com/advertising/success-stories/state- bicycle [Slide 9]Garst, K. (2013, April 15). Kim Garst: Facebook. Retrieved from https://www.facebook.com/kimgarstboomsocial [Slide 10]Pirini, W. (2012). How to use Facebook for Business. Pirini Holdings Limited. [Slide 10]Porterfield, A. (2012, August 17). 3 ways to use Facebook Groups to attract and keep customers. Retrieved from http://www.entrepreneur.com/article/224154 [Slide 14]4/16/2013 ©Michelle Post, Ph.D. 27
  28. 28. References, Cntd.Smith, C. (2013, April 13). (April 2013 Update) By The Numbers: 32 Amazing Facebook Stats. Retrieved from http://expandedramblings.com/index.php/by-the- numbers-17-amazing-facebook-stats/ [Slide 7]Smith, C. (2013, April 3). (April 2013) How Many People Use the Top Social Media, Apps & Services? Retrieved from http://expandedramblings.com/index.php/resource-how- many-people-use-the-top-social-media/ [Slide 7]Smith, M. (2013, April 15). Mari Smith: Contests [Facebook page]. Retrieved from https://www.facebook.com/marismith [Slide 13]Vahl, A. (n.d.). How to use Facebook to grow your business. Lewisville, CO: Andrea Vahl. [Slide 12]4/16/2013 ©Michelle Post, Ph.D. 28
  29. 29. Who is Dr. Michelle Post? Dr. Michelle Post has more than 25+ years in the IT/Business industries, and 8+ years in Higher Education and Non-profit industries. Dr. Post is a Social Media Junkie who loves learning and knowing about all things social media and how it can help individuals, businesses, and universities. Come learn with Dr. Post, as she teaches social media in a way that everyone will understand what it is and why they need to use it.4/16/2013 ©Michelle Post, Ph.D. 29
  30. 30. Dr. Michelle Post Social Presence Author: Building Your Adjunct Platform, Heaven Has Tea Parties, & Reflections of Weekly Words Facebook: https://www.facebook.com/DrMichellePost Linkedin: http://www.linkedin.com/in/michellepostphd Pinterest: http://pinterest.com/mpostphd Slideshare: http://www.slideshare.net/mpostphd Twitter: http://twitter.com/michellepost ReachYourPotential: http://reachyourpotential.info/ WorkPlaceInfluence: http://workplaceinfluence.org/4/16/2013 ©Michelle Post, Ph.D. 30