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This PDF was presented to local business owners on how to create, use, market and measure a Linked Company Page. A free eBook will be coming soon to accompany this presentation.

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  1. 1. LinkedIn – Creating a Company Page Michelle Post, Ph.D., CSMS mpost.phd@gmail.com http://www.reachyourpotential.info
  2. 2. Michelle Post, Ph.D., CSMS Author: Building Your Adjunct Platform, Heaven Has Tea Parties, & Reflections of Weekly Words Facebook: https://www.facebook.com/DrMichellePost Linkedin: http://www.linkedin.com/in/michellepostphd Pinterest: http://pinterest.com/mpostphd Slideshare: http://www.slideshare.net/mpostphd Twitter: http://twitter.com/michellepost ReachYourPotential: http://reachyourpotential.info/ WorkPlaceInfluence: http://workplaceinfluence.org/
  3. 3. Lessons to Learn • What is a LinkedIn (LI) Company Page? • Why have a LI Company Page? • What can you do with a LI Company Page? • Requirements for a LI Company Page • Creating a LI Company Page • LI Company Page Best Practices • LI Company Page Targeted Updates • Marketing your LI Company Page • Viewing Analytics to Measure your LI Company Page • 2012 Best LI Company Pages • Resources • References
  4. 4. What is a LinkedIn (LI) Company Page? • “A LinkedIn Company Page serves as a hub where members can learn more about your company and its products and services. This is the primary way for a company to have a presence in LinkedIn” (Chaney, 2013, para. 1).
  5. 5. Why have a LI Company Page? • “LinkedIn has 200 million members. It’s the leading social networking site for professionals, so business-to-business companies should absolutely create Company Pages as soon as possible” (Gunelius, 2013, para. 3). • LinkedIn Company Pages can be used as a powerful tool and enhancement to your content marketing plan. (Urso, 2013, para. 1)
  6. 6. What can you do with a LI Company Page? • “Tell your company's story • Highlight your products and services • Engage with followers • Share career opportunities • Drive word of mouth at scale” (LinkedIn, 2013, para. 1) • Provide engaging updates daily or weekly • Showcase your employees
  7. 7. Requirements for a LI Company Page You can add a new Company Page only if you meet all of the following requirements: • You're a current company employee and your position is listed in the Experience section on your profile. • You have a company email address (e.g. john@companyname.com) added and confirmed on your LinkedIn account. • Your company's email domain is unique to the company. Note: A domain cannot be used more than once to create a company page. Because domains like gmail.com or yahoo.com or similar generic email services are not unique to one company, those domains cannot be used to create a Company Page. You might consider creating a group if your company doesn't have a unique email domain. • Your profile strength must be listed as Intermediate or All Star. • You must have several connections. (LinkedIn, 2013, para. 1)
  8. 8. Creating a LI Company Page • Ask yourself these questions - http://www.entrepreneur.com/article/226637 • Steps to Creating a Company Page – Interests > Companies – Add a Company – Enter Company Name & email of Official Representative – Complete email Verification – Fill out all Company information • Publish Page – Add a Product / Service – Add a Job – Post value added updates daily – Cross promote the your company page (FB, TW, and other social media sites)
  9. 9. LI Company Page Best Practices • Establish your company’s presence • Attract a following – “Did you know that LinkedIn users are 8x more engaged with your brand, 3x more likely to buy your product and 2x more likely to recommend it once they’ve connected with you in LinkedIn?” (HootSuite, 2013) • Engage with your audience • Amplify your brand • Analyze and perfect • Full article: http://blog.hootsuite.com/linkedin-best- practices-brands/
  10. 10. LI Company Page Targeted Updates • If you're a Company Page administrator, you can create a Targeted Company Status Update. – In the Share an update box on the Company Page Home tab, move your cursor over Share with all followers and select Targeted Audience. – Select the criteria from each tab (Company size, Industry, Function, Seniority, and Geography). – At the bottom of the pop-up box, select either employees and non-employees or non-employees only. • Note: A company must have at least 100 followers within the selected target group in order to post a Targeted Status Update. • LI Help - http://help.linkedin.com/app/answers/detail/a_id/26038
  11. 11. Marketing your LI Company Page • Invite employees, clients, and costumers to like your LI Company Page. • Use Target Updates to promote your LI Company Page. • Promote your LI Company Page on your other social media platforms (Blog, Facebook, Twitter, Pinterest, Google+, etc.) • Ask for client and customer reviews.
  12. 12. View Analytics for Measuring • Go to your Company Page. • Click the down arrow next to the Edit button in the upper right. • Select View follower insights or View page insights. • LI Help - http://help.linkedin.com/app/answers/detail/ a_id/4499
  13. 13. 2012 Best LI Company Pages • Adobe • Aurecon • CNBC • HireVue • HubSpot • Insead • The IT Media Group • Magna PowerTrain • Pacific Dental Services • Tata Consultancy Services • The Walt Disney Company • Xactly Corporation • Tops tips from the best – Add inviting images – Post status updates that create relationships, not sale a product – Add products/services – Feature relevant groups • Blog post - http://blog.linkedin.com/20 12/12/12/best-linkedin- company-pages-of-2012/
  14. 14. RESOURCES
  15. 15. LinkedIn Company Pages • LinkedIn Company Page Overview - http://help.linkedin.com/app/answers/detail/a_id/284 06 • 10 Questions to Ask When Creating Your LinkedIn Company Page - http://www.entrepreneur.com/article/226637 • Create a LinkedIn Company Page: Step-by-Step Instructions - http://socialmediatoday.com/node/1255091 • Requirements for adding company pages - http://help.linkedin.com/app/answers/detail/a_id/159 4
  16. 16. LinkedIn Company Pages • Top 10 Tips from Best LinkedIn Company Pages form 2012 - http://blog.linkedin.com/2013/04/11/top-10-tips-from- best-linkedin-company-pages-of-2012/ • 10 Steps to Create a LinkedIn Company Page - http://www.forbes.com/sites/work-in- progress/2013/01/20/10-steps-to-create-a-linkedin- company-page/ • Create a LinkedIn Company Page: Step-by-Step Instructions - http://socialmediatoday.com/node/1255091 • How to Boost Engagement on Your LinkedIn Company Page - http://www.socialmediaexaminer.com/how-to-boost- engagement-on-your-linkedin-company-page/
  17. 17. LinkedIn Company Pages • Guide to Using LinkedIn Company Pages: Get Followers, Share Stories, Post Products - http://www.wordstream.com/blog/ws/2013/02/25/how- to-creatively-use-linkedin-company-pages#. • 5 Creative Ways to Use LinkedIn Company Pages - http://www.socialmediaexaminer.com/5-creative-ways-to- use-linkedin-company-pages/ • 5 steps to building a great LinkedIn Company Page - http://hearsaysocial.com/2013/05/linkedin-company-page- tips/ • LI Company Page FAQs - http://help.linkedin.com/app/answers/detail/a_id/1561
  18. 18. REFERENCES
  19. 19. References • Chaney, P. (2013, June 10). How to Setup a LinkedIn Company Page [Blog post]. Retrieved from http://www.practicalecommerce.com/articles/4058- How-to-Setup-a-LinkedIn-Company-Page • DCMetroMedia. (n.d.). LinkedIn company page [Image file]. Retrieved from http://dcmetromedia.com/wp- content/uploads/2012/03/Linkedin-Company-Pages.jpg • Gunelius, S. (2013, January 20). 10 Steps to Create a LinkedIn Company Page. Retrieved from http://www.forbes.com/sites/work-in- progress/2013/01/20/10-steps-to-create-a-linkedin- company-page/
  20. 20. References • LinkedIn. (2013, June 28). Company page overview. Retrieved from http://help.linkedin.com/app/answers/detail/a_id/284 06 • LinkedIn. (2013, June 28). Requirements for adding company pages. Retrieved from http://help.linkedin.com/app/answers/detail/a_id/159 4 • Urso, T. (2013, February 26). Create a LinkedIn Company Page: Step-by-Step Instructions. Retrieved from http://socialmediatoday.com/node/1255091