Petrobras Management 2.0


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Petrobras Management 2.0
New Ways of Working
KM World 2010, Renaissance Hotel, Washington, DC, Nov 18

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Petrobras Management 2.0

  1. 1. KM World 2010, Washington, Nov 18 KM World 2010, Washington, DC, Nov 18 Petrobras Management 2.0 New Ways of Working Alexandre Korowajczuk Organization, Management & Governance Manager [email_address] Marcelo Melo Organization, Management & Governance Coordinator [email_address] Petrobras made history. Now it’s building the future .
  2. 2. Disclaimer
  3. 3. Agenda Petrobras Challenges Closing Remarks Petrobras Overview Petrobras Management 2.0 Approach
  4. 4. Strategic Plan Petrobras 2020 (RLC)
  5. 5. Petrobras worldwide presence 4th energy company in the world* Fortune 100 company (54 th position) 1 st Energy and Latin American company in the DJSI * PFC Energy consultancy, according to 2009 market value
  6. 6. Pre-Salt Oil Production
  7. 7. Accelerating learning curve in Projects Discovery of Garoupa in Campos Basin (1974) Production (bpd) Number of years Production since incorporation of Petrobras (1953) Discovery of giant fields in Campos Basin (80s – 90s) Discovery of Pre salt since Parati (2006)
  8. 8. Petrobras Challenges Growth New Operational Units (creation) Mergers&Acquisitions (Brazil and abroad) Activity Expansion (new projects) Diversity of Stakeholders Social and Environmental Impact Co., Universities and Gov. Relationship National and International Articulation Complexity Pioneering / Complex Projects New Business Areas Technological Challenges Human Resources New Employee Generation 22.000 intake 2002-2007 Additional 12.000 by 2012 Stakeholders Monitoring Local Communities Scientific & Academic Communities Customers Employees Suppliers Media Environmental NGOs Social NGOs Government Public Opinion Shareholders
  9. 9. Management 2.0 Approach <ul><li>create new spaces to foster collaboration and cooperation to achieve innovation and sustainability </li></ul><ul><li>generate value to all stakeholders (extended value chain) </li></ul>
  10. 10. Management 2.0 Strategy Model Innovation and Repositioning Growth and Trajectory Risk and Cost Reduction Reputation and Credibility Based on Stuart L. Hart (Sustainable Value Structure, 2005). Operations Teams Units Company & Subsidiaries Internal Scope Operational Focus Suppliers Clients Communities Partners External Scope Sustainability Partnerships Innovation Strategic Focus
  11. 11. Petrobras Intranet Portal <ul><li>Integrated work and collaboration platform </li></ul><ul><li>Replacement of hundreds of internal sites </li></ul><ul><li>Entry point to web 2.0 applications including web tv, on-line training, idea management, personal profiles, technical networks, wikis, blogs, rss, etc. </li></ul><ul><li>The right content to the right person from anywhere! </li></ul>Operations Innovation Sustainability Partnerships
  12. 12. Blog Facts & Figures <ul><li>Gold Quill Awards 2010 International Association of Business Communicators (IABC) Category: Social Media Excellence </li></ul><ul><li>Golden World Awards 2010 International Public Relations Association ( IPRA) Category: Online Crisis Communications </li></ul> Operations Innovation Sustainability Partnerships ½ M ½ month 1M 1 month 2M 5 months
  13. 13. Petrobras Technology Award <ul><li>Brazilian Academic Community </li></ul><ul><li>Technological Petrobras challenges </li></ul><ul><li>Chat with Petrobras specialists </li></ul><ul><li>Collaborative selection </li></ul><ul><li>>1.600 submissions in 4 years </li></ul><ul><li>>100 awards (financial and scholarship for student and professor) </li></ul>Operations Innovation Sustainability Partnerships
  14. 14. Developing Knowledge along the value chain Social Responsibility Create jobs and income Reinforce internal market Strengthen Brazilian economy From a Sustainability stand point... From a business perspective... Local content Expanded supply capacity New suppliers Lower prices More equipment availability Increased flexibility Operations Innovation Sustainability Partnerships
  15. 15. Prominp Program for the Mobilization of the National Petroleum and Natural Gas Industry 81% employed! Operations Innovation Sustainability Partnerships Qualified people to fill positions at O&G industry
  16. 16. Closing remarks <ul><li>Petrobras Management 2.0 has already produced very promising results </li></ul><ul><li>Next steps will be to consolidate and develop new applications to improve collaboration and cooperation with all our stakeholders to the benefit of our business </li></ul>
  17. 17. Live your passion! Alexandre Korowajczuk Organization, Management & Governance Manager [email_address] Marcelo Melo Organization, Management & Governance Coordinator [email_address]