Prof. Dr. Christian Blümelhuber: Alles Digital oder was?

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Prof. Dr. Christian Blümelhuber: Alles Digital oder was?

  1. 1. Christian Bluemelhuber INBEV BAILLET LATOUR PROFESSOR D´EUROMARKETING überalles taldigioder was? AUS DER SICHT DES KUNDENORIENTIERTEN MARKETING FIT
  2. 2. digital as... D RNE LEA NC E TH R IE ON _S PE DD- N EX ITS MY _A NA _A CULTURETRADITIONAL DIGITAL? CONNECTED3 X das webDOWN load UPload IMPLICIT PARTICIPATIONinformation entertainm. create & curate SERVICE social connection
  3. 3. OUR LIVES: DIGITIZED self one finds. FRIENDS & LINKS creates PROSUMER EFFIZIENZ Thomas Szasz FREUND STRATEGENLife Narrativeinspired by: Hope Jensen Schau, Mary Gilly & Mary Wolfinberger, JCR 2/2009 LINKING VALUE le importe PLUS Bernard Cova QUE LE bien IS MORE IMPORTANT THAN THE thing mediterranean THE approach
  4. 4. PRO/CON/SUMERS are gaining increasing contro l overProcesses and resources LLY AND CO MPANIES ARE NO LONGER ABLE TO FU opriate CONTROL and economically appr ESSES the ou tcomes OF THESE PROC COVA, DALLI & ZWICK 2011 real co-creation? ELLER S COMP ETE rchas e S pu uyers for B INTENTION ECONOMY ICO- SPECIF S BRANDnsumer CATION N PROD UCTIO DESIGN ENTION RET PRGR
  5. 5. SCOBLE´S «1500» FREUNDEBLUTS- BRUDER FRIENDS DUNBAR´S «150»
  6. 6. whopperice sacrif ENGAGE NOT PERSUADE GIVE UP 10 FRIENDS 1 FOR ONE WHOPPERlucky
  7. 7. CLAES ANDREASSON AUTHOR OF „THE VIKING MANIFESTO“ E DIegie » für meh r«Strat SPERM Glück strategy
  8. 8. INNOVATION UND FORTSCHRITTVERLANGEN NACH EXPERIMENTEN ERIC BEINHOCKER, SLOAN MGMT REVIEW 99.So WHAT? NUN ZUR DIGITALEN ÖKONOMIE
  9. 9. unsere di gitale ÖkonomieFITness «sexy»ness luck-iness SOCIAL PLAY EXPERIMENTAL { DIGITAL CAPITALISM HIGH RISK ECO christianbluemelhuber danke konsumzone.de mehr zum Th ema:

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