Using The Network For Business Success

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Keynote for the SME Tech Summit at Sydney Olympic Park, 1 December 2009.

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  • Using The Network For Business Success

    1. 1. Using the Network for Business Success Mark Pesce FutureSt mpesce@gmail.com twitter: mpesce
    2. 2. Part One: My, How Things Have Changed!
    3. 3. Just five years ago...
    4. 4. Listen.
    5. 5. Burden
    6. 6. What are social networks?
    7. 7. 150
    8. 8. Implicit made explicit.
    9. 9. Sharing.
    10. 10. Every act of sharing brings us closer together.
    11. 11. Wise up.
    12. 12. The rules have been rewritten.
    13. 13. Part Two: Breaking In
    14. 14. Engaged in conversation.
    15. 15. “At LAX waiting for flight to Denver. Best flight ever on VAustralia premium economy. Fantastic seat, service and sleep. Hooked.”
    16. 16. 7,000
    17. 17. “Thank you?”
    18. 18. This is the new market.
    19. 19. “I can’t believe how rude AMEX have been to me; cut my credit limit 50% without notice; declined my card in QLD even though acct paid”
    20. 20. “since AMEX just treated me like total sh*t I just posted a chq for the balance of my account and will close acct on Monday”
    21. 21. “I have both a gold credit card and gold charge card with AMEX until Monday when I plan to close both for their crap behaviour”
    22. 22. 7,000!
    23. 23. Quantifiable damage.
    24. 24. Complete idiots.
    25. 25. Part Three: Breaking Out
    26. 26. Embrace the medium.
    27. 27. Mutual respect.
    28. 28. Do not mix the professional and the personal in ways likely to bring the ABC into disrepute.
    29. 29. Do not undermine your effectiveness at work.
    30. 30. Do not imply ABC endorsement of your personal views.
    31. 31. Do not disclose confidential information obtained at work.
    32. 32. Eyes and ears.
    33. 33. Give permission.
    34. 34. Nothing like what you learned.
    35. 35. Your own army.
    36. 36. Social media is not about advertising.
    37. 37. Let your passions show.
    38. 38. Invite conversation.
    39. 39. It takes time.
    40. 40. Thank You! Mark Pesce FutureSt blog.futurestreetconsulting.com mpesce@gmail.com twitter: mpesce

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