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Beyond Webinars

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In this presentation, Shawn Shadfar will outline techniques and best practices on how to go beyond traditional marketing webinars and create more engaging and effective online presentations with tangible results. He will discuss real world applications, demonstrate technology trends that can create competitive advantage using practical case studies.

Published in: Education, Business, Technology
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Beyond Webinars

  1. 1. Beyond Webinars<br />Shawn Shadfar – Chief Executive Officer<br />@sshadfar - LinkedIn<br />ver 1.7<br />May 2011<br />
  2. 2. The Ultimate Interactive Marketing Tool<br />
  3. 3. omNovia Technologies<br />Leader in High Quality Web and Video Conferencing<br />Americas, Europe, Australia, Asia<br />Working with omNovia<br />Innovative<br />High Quality<br />Flexible<br />Dedicated<br />Enhancing Visual Communication<br />
  4. 4. We Specialize in Solutions for<br />Live Event Webcasting<br />Interactive Remote Training<br />Live Seminars • Professional Speaking Engagements • Executive Corporate Communication<br />Corporate Training, HR, Sales • Certifications • Continuing Education<br />Sales and Marketing Webinars<br />Team Collaboration and 1 on 1 Support Solutions<br />Webinars Aimed at Selling Products and Services • Product launches • Promotional Webinars<br />Document and Application Sharing • Helpdesk • Enterprise Internal Messaging<br />
  5. 5. Webinar<br />The term webinar is a neologism, short for Web-based Seminar, a presentation, lecture, workshop or seminar that is transmitted over the Web, specifically a portmanteau of web & seminar, to describe a specific type of web conference.<br />
  6. 6. Attendee Action Threashold (A2T)<br />Goal: Attendee to Take an Action<br />Attendee Action Threshold<br />(A2T)<br />Social proof, also known as informational social influence, is a psychological phenomenon where people assume the actions of others reflect correct behavior for a given situation. <br />Source: Wikipedia<br />Failure<br />Success<br />Content<br />C<br />Look and Feel<br />L&F<br />Interactivity<br />I<br />Social Proof<br />SF<br />
  7. 7. Attendee Action Threashold (A2T)<br />Goal: Attendee to Take an Action<br />Attendee Action Threshold<br />(A2T)<br />Failure<br />Success<br />Content<br />C<br />Look and Feel<br />L&F<br />Interactivity<br />I<br />Social Proof<br />SF<br />Urgency<br />U<br />
  8. 8. Raise Hands Every 7 Minutes<br />Capturing and Maintaining Attention Is Hard<br />Competing with Noise, Food, Email<br />Ask Questions<br />Pop up Polls<br />Show Twitter Feeds – Ask People to Tweet live<br />Add Emotions<br />Encourage Chatting Between Attendees<br />Interactive, Interactive, Interactive<br />
  9. 9. More Reliable<br />Lower Cost<br />Better Quality<br />Magic of Video<br />
  10. 10. 97.5 % Increased Sales by Adding Live Video<br />Live Video Impact on Sales<br />37.5 % Had a Challenge Finding Right Presenter<br />Survey of 40 omNovia Customers Q3 2009 – Q4 2010<br />42.5 % Increased Their Webinar Attendance<br />77.5 % Built More Solid Relationship With New Customers<br />
  11. 11. Difference with Webinars: <br />Presenter(s) Not In Front of a Computer<br />Live Event Webcasting<br />
  12. 12. Evolution in Events<br />
  13. 13. Email Marketing<br />Social Media<br />Referrals<br />Word of Mouth<br />Promoting Events<br />
  14. 14. A Good Webinar Requires Preparation<br />You Produce A Webinar<br />How To Replay A Webinar As If It Was Live ?<br />Replay Types<br />On-Demand<br />Group Replay<br />Automated<br />Repurposing (Recycling) Webinars<br />
  15. 15. StageToWeb Webcasting<br />Any camera(s), microphone(s)…<br />Optional control board<br />No other hardware or software needed<br />Standard Internet connection<br />Up to 5000 viewers<br />Internet<br />Live Event Webcast with HD Quality in a fully interactive environment<br />
  16. 16. Email: sshadfar@omnovia.com<br /> Twitter: @sshadfar<br /> LinkedIn<br /> Website: www.omnovia.com<br />Contact Me <br />

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