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What Corporations can learn from Start-up: A journey through mindsets and tools | Corporate Startup Summit 2013

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Corporations are designed for execution and efficiency to satisfy customer needs. Startups in general need to find their way through ambiguity and take many risks. In order to successfully navigate through the uncertainty, they apply different tools and have a different mindsets than existing corporations. In this talk you will learn how DB Systel GmbH applies some of those techniques and principles to build a culture for innovation.

Published in: Business, Technology

What Corporations can learn from Start-up: A journey through mindsets and tools | Corporate Startup Summit 2013

  1. 1. Cologne, 26.08.2013 DB Systel GmbH Matthias Patz (@matthiaspatz) Innovation Manager What corporations can learn from start-ups: A journey through mindset and tools.
  2. 2. 2DB Systel GmbH | Matthias Patz | I.LVE 2 | 26.08.2013 People | Interaction | Collaboration CULTURE Mindset and tools as lever for innovation. Source: http://i.telegraph.co.uk/multimedia/archive/02171/Sanket-k_-India_-O_2171839k.jpg
  3. 3. 3 MINDSET DB Systel GmbH | Matthias Patz | I.LVE 2 | 26.08.2013 and CONDITIONS
  4. 4. 4 VISION Top-Management Support | Appreciation DB Systel GmbH | Matthias Patz | I.LVE 2 | 26.08.2013 „We are the most innovative company within DB Group.“ Source: http://disciplemaker89.files.wordpress.com/2012/08/vision.jpg
  5. 5. 5 LIMITED RESOURCES Money | Time | People DB Systel GmbH | Matthias Patz | I.LVE 2 | 26.08.2013 Only 50 working days per project – not more! Source: http://thecripplegate.com/wp-content/uploads/2011/11/chain-links-1024x768.jpg
  6. 6. 6 LEARNING ZONE … … is outside the comfort zone | „Garage“ DB Systel GmbH | Matthias Patz | I.LVE 2 | 26.08.2013 Creative rooms & co-working spaces are available. Source: http://i1.ytimg.com/vi/vujraZVYrzU/maxresdefault.jpg
  7. 7. 7 SHARING EXPERIENCE Business Angels | Mentors | Networking DB Systel GmbH | Matthias Patz | I.LVE 2 | 26.08.2013 Creation of community & inno-scout in each divison. Source: https://www.usu.edu/career/images/uploads/img/Networking-PLNG.jpg
  8. 8. 8 EVERYONE … … is an innovator | Holistic DB Systel GmbH | Matthias Patz | I.LVE 2 | 26.08.2013 Innovation competition across all divisons. Source: http://romebusinessschool.it/wp-content/uploads/2013/01/master_risorse_umane.jpg
  9. 9. 9 GUT FEELING Uncertainty | Ambiguity DB Systel GmbH | Matthias Patz | I.LVE 2 | 26.08.2013 No business case and formal project management. Source: http://illiterateinfant.files.wordpress.com/2013/02/pregnant-belly.jpg/
  10. 10. 10 FAILURE 9 out of 10 start-ups fail DB Systel GmbH | Matthias Patz | I.LVE 2 | 26.08.2013 Failure-tolerant culture within innovation projects. Source: http://www.flickr.com/photos/lucasartoni/8027952605/sizes/h/
  11. 11. 11 TOOLS DB Systel GmbH | Matthias Patz | I.LVE 2 | 26.08.2013 and PRACTICES
  12. 12. 12 PITCHING Raise money from investors DB Systel GmbH | Matthias Patz | I.LVE 2 | 26.08.2013 Funding of 6 projects per year only. Source: http://thangmay.org/images/thangmay/elevator-pitch.jpg
  13. 13. 13 HETEROGENEITY Team as success factor DB Systel GmbH | Matthias Patz | I.LVE 2 | 26.08.2013 Staffing towards cross-functional teams. Source: http://static.cdnconnect.com/tv-shows/a-team.jpg
  14. 14. 14 CUSTOMER FOCUS Customer development | Design Thinking DB Systel GmbH | Matthias Patz | I.LVE 2 | 26.08.2013 Customers (B2B) are involved in every project. Source: http://steveblank.fi/files/steve5.jpg
  15. 15. 15 RAPID PROTOTYPING MVP | Iteration DB Systel GmbH | Matthias Patz | I.LVE 2 | 26.08.2013 Wireframes, pretotypes and 3D-printings. Source: http://www.digitaltrends.com/wp-content/uploads/2013/06/windows-8-1-3d-printing.jpg
  16. 16. 16 LEAN & AGILE Build-Measure-Learn | Backlog DB Systel GmbH | Matthias Patz | I.LVE 2 | 26.08.2013 Prototypes to demonstrate technological feasibility. Source: http://nemonics.files.wordpress.com/2011/11/eric-ries-lean-startup.jpg
  17. 17. 17 BUSINESS MODEL Business Model Canvas DB Systel GmbH | Matthias Patz | I.LVE 2 | 26.08.2013 Deliverable for hand-over to product development. Source: http://www.designthenewbusiness.com/wp-content/uploads/2011/08/8_TEDx_Botkyrka_Sweden.jpg
  18. 18. 18 Tel. 030 297 58752 Mobile 0170 450 8218 Matthias.Patz@deutschebahn.com DB Systel GmbH Florastr. 133-136 12623 Berlin www.dbsystel.de Matthias Patz Innovation Manager DB Systel GmbH | Matthias Patz | I.LVE 2 | 26.08.2013 THANK YOU!

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