RESOURCESThese are some good resources with great free information. Use this to start your own list.Social Media How to do Social Media http://ar.gy/greensboro1Argyle Social How to Conduct a Social Media Review http://ar.gy/greensboro2Argyle Social Attirbution & Social Media Marketing ROI http://ar.gy/greensboro3Social Media Examiner All things about Social Media http://www.socialmediaexaminer. com/Launch: How to Quickly Propel A social media content strategy and planning http://www.amazon.com/Launch-Your Business Beyond the book by Michael Stelzner, editor of Social Quickly-Propel-Business-Competition Media Examiner Competition/dp/111802723X/ref= sr_1_1?s=books&ie=UTF8&qid=13 13976259&sr=1-1Content Planning Content planning calendar template http://www.theloudfew.com/blog /an-editorial-calendar-template- for-you-and-your-sanity/Hubspot Online Marketing Management Tools for http://www.hubspot.com/ Small/Medium Companies. Extensive digital marketing resources.CMO Guide to Social Media From CMO.COM, the CMO’s visual chart http://www.cmo.com/social- guide to the digital landscape media/cmos-guide-social-media- landscapeSocial Media Infographics Brain Solis & Jess3 provide powerful visual http://www.theconversationpris graphics of the social landscape m.com/Brian Solis’ Blog Great updates on the social landscape, http://www.briansolis.com/ innovative thinkingWho’s Blogging What Email newsletter for web marketing http://www.whosbloggingwhat.co professionals mPatton Brand Strategy, LLC www.pattonbrandstrategy.com Feel free to share this with others.
Strategy & ManagementB2B Online Strategic marketing for B2B http://www.btobonline.com/Exact Target Campaign management and more http://www.exacttarget.com/solut ions/small- business.aspx/?intID=Home_Seg_S mallBizEloqua Marketing automation & revenue http://www.eloqua.com/ performance management. Extensive information resources.McKinsey Consulting Flattening the organization in an era of https://www.mckinseyquarterly.co engagement. “We’re all marketers now m/Marketing/Strategy/Were_all_ Engaging customers today requires marketers_now_2834 commitment from the entire company—and a redefined marketing organization.” JULY 2011 • Tom French, Laura LaBerge, and Paul MagillMarketing Profs Extensive marketing resources including http://www.marketingprofs.com/ digitalCMO.COM CMO’s guide to the digital landscape http://www.cmo.com/social- media/cmos-guide-social-media- landscapePatton Brand Strategy, LLC www.pattonbrandstrategy.com Feel free to share this with others.
HubSpothttp://www.hubspot.com/essential-guide-to-internet-marketing/MarketingProfs: Marketing Resources for Marketing Professionalsmarketingprofs.comPatton Brand Strategy, LLC www.pattonbrandstrategy.com Feel free to share this with others.