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Med Ed Cover Copy work flow

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Med Ed Cover Copy work flow

  1. 1. COVER COPY PROCESS FLOW • Marketing will manage copy writer and process – Copy writer will focus on benefits of book – Copy writer will write from a new student perspective • Key titles will be the focus-examples mentioned – 1st editions – LIR series – Review series • Possibly refresh current copy • Action items: – Joyce team to identify titles from 2010 and 2011 to begin process
  2. 2. COVER 2 & 3 PROCESS FLOW
  3. 3. BACK COVER COPY PROCESS FLOW

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