BOOK MARKETING CAREER OVERVIEW By Michelle A. Patterson
Executive Marketing Experience <ul><li>Vast Book Publishing Categories </li></ul><ul><li>Alliance Partnership  </li></ul><...
Vast Book Publishing Categories <ul><li>Lifestyle  </li></ul><ul><li>Education </li></ul><ul><li>Test Prep </li></ul><ul><...
 
Alliance Partnerships <ul><li>Cleveland Clinic  </li></ul><ul><li>Boston Consulting Group </li></ul><ul><li>Pricewaterhous...
 
Bestselling Authors <ul><li>LtCol Jay Kopelman, “From Baghdad With Love” </li></ul><ul><li>Robert G. Allen, “Multiple Stre...
Business Week  Essence Magazine  The New York Times USA Today  Wall Street Journal
Authors with Platforms <ul><li>George Ross, “Trump Strategies for Real Estate” </li></ul><ul><li>Joe Vitale, “The Attracto...
 
Partnership with Corporations <ul><li>IAMS Pet Foods </li></ul><ul><li>Ford Motor Corporation </li></ul><ul><li>John Deere...
 
Synergistic Promotions <ul><li>Partnership with Morris Communications through print, radio and online. </li></ul>
Billboard  advertisements
Mobile billboard and  Event promotions
WHERE Nov/Dec ‘06 DC Meeting Planner Dec ‘06 Print advertisements Lowe’s Hotels June 2007
Brand Marketing <ul><li>Kaplan Test Prep </li></ul><ul><li>FalconGuides </li></ul><ul><li>Insider’s Guides </li></ul><ul><...
Elementary/High School Knowledge <ul><li>Social Studies </li></ul><ul><li>Mathematics </li></ul><ul><li>Science </li></ul>...
Multi Channel Marketing <ul><li>Online Marketing </li></ul><ul><li>Event Marketing </li></ul><ul><li>Videos </li></ul><ul>...
Labor of Love Campaign <ul><li>Author  website   (http://www.laboroflovethebook.com/ ) </li></ul><ul><li>Author  videos  o...
Upcoming SlideShare
Loading in …5
×

Patterson Job Presentation

297 views

Published on

Overview of book publishing career

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
297
On SlideShare
0
From Embeds
0
Number of Embeds
9
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Patterson Job Presentation

  1. 1. BOOK MARKETING CAREER OVERVIEW By Michelle A. Patterson
  2. 2. Executive Marketing Experience <ul><li>Vast Book Publishing Categories </li></ul><ul><li>Alliance Partnership </li></ul><ul><li>Bestselling Authors </li></ul><ul><li>Authors with Platforms </li></ul><ul><li>Partnerships with Corporations </li></ul><ul><li>Synergistic Promotions </li></ul><ul><li>Brand marketing </li></ul><ul><li>Elementary/High School Knowledge </li></ul><ul><li>Multi channel marketing </li></ul>
  3. 3. Vast Book Publishing Categories <ul><li>Lifestyle </li></ul><ul><li>Education </li></ul><ul><li>Test Prep </li></ul><ul><li>Sports </li></ul><ul><li>Cooking </li></ul><ul><li>House & Home </li></ul><ul><li>Pets </li></ul><ul><li>Fishing & Hunting </li></ul><ul><li>Travel </li></ul><ul><li>Real Estate </li></ul><ul><li>Outdoor Recreation </li></ul><ul><li>General Business </li></ul><ul><li>Business Narrative </li></ul><ul><li>Nursing </li></ul><ul><li>Medical </li></ul><ul><li>Memoirs </li></ul><ul><li>Legal/Law </li></ul><ul><li>Allied Health </li></ul><ul><li>Marketing </li></ul><ul><li>Human Resources </li></ul><ul><li>Small Business </li></ul><ul><li>Careers </li></ul><ul><li>Business Life </li></ul><ul><li>Management </li></ul><ul><li>Leadership </li></ul><ul><li>Reference </li></ul><ul><li>Current Affairs/History </li></ul><ul><li>Sociology </li></ul>
  4. 5. Alliance Partnerships <ul><li>Cleveland Clinic </li></ul><ul><li>Boston Consulting Group </li></ul><ul><li>PricewaterhouseCoopers </li></ul><ul><li>Kellogg Graduate School of Management </li></ul><ul><li>AdWeek Magazine </li></ul><ul><li>BrandWeek Magazine </li></ul><ul><li>Forbes Magazine </li></ul><ul><li>Black Enterprise Magazine </li></ul>
  5. 7. Bestselling Authors <ul><li>LtCol Jay Kopelman, “From Baghdad With Love” </li></ul><ul><li>Robert G. Allen, “Multiple Streams of Income” </li></ul><ul><li>Brian Tracy, “Create Your Own Future” </li></ul><ul><li>Brett Pulley, “The Billion Dollar BET” </li></ul><ul><li>Larry Winget, “Shut Up, Stop Whining, and Get a Life” </li></ul><ul><li>Robert Scheinfield, “The 11 th Element” </li></ul><ul><li>Jeffrey Gitomer, “Sales Bible” and “The Patterson Principles” </li></ul>
  6. 8. Business Week Essence Magazine The New York Times USA Today Wall Street Journal
  7. 9. Authors with Platforms <ul><li>George Ross, “Trump Strategies for Real Estate” </li></ul><ul><li>Joe Vitale, “The Attractor Factor” </li></ul><ul><li>Edwin Black, “Banking on Baghdad” </li></ul><ul><li>Ben Stein, “Yes, You Can Time the Market” </li></ul><ul><li>Dolf DE Roos, “Real Estate Riches” </li></ul>
  8. 11. Partnership with Corporations <ul><li>IAMS Pet Foods </li></ul><ul><li>Ford Motor Corporation </li></ul><ul><li>John Deere </li></ul><ul><li>Mary Kay </li></ul><ul><li>Fed Ex </li></ul><ul><li>Franklin Covey, Inc </li></ul><ul><li>Ipsos Loyalty, Inc </li></ul><ul><li>Unisys, Inc </li></ul>
  9. 13. Synergistic Promotions <ul><li>Partnership with Morris Communications through print, radio and online. </li></ul>
  10. 14. Billboard advertisements
  11. 15. Mobile billboard and Event promotions
  12. 16. WHERE Nov/Dec ‘06 DC Meeting Planner Dec ‘06 Print advertisements Lowe’s Hotels June 2007
  13. 17. Brand Marketing <ul><li>Kaplan Test Prep </li></ul><ul><li>FalconGuides </li></ul><ul><li>Insider’s Guides </li></ul><ul><li>LL Bean/Orvis/Field & Stream </li></ul><ul><li>Frommer’s Travel Guides </li></ul><ul><li>Random House Dictionary </li></ul><ul><li>The New York Times Puzzles & Games </li></ul><ul><li>Webster’s New World </li></ul><ul><li>Arco Test Prep </li></ul><ul><li>JK Lasser Tax Guide </li></ul>                          
  14. 18. Elementary/High School Knowledge <ul><li>Social Studies </li></ul><ul><li>Mathematics </li></ul><ul><li>Science </li></ul><ul><li>Language Arts </li></ul><ul><li>Spanish </li></ul>                                                                                                                                                                                                     
  15. 19. Multi Channel Marketing <ul><li>Online Marketing </li></ul><ul><li>Event Marketing </li></ul><ul><li>Videos </li></ul><ul><li>Author microsites ( http://soulofmedicine.com/index.html ) </li></ul><ul><li>Social Media( Facebook, YouTube, Twitter ) </li></ul><ul><li>Blogs </li></ul><ul><li>Google keyword buys </li></ul><ul><li>Webinars </li></ul><ul><li>Teleconferences/Teleseminars </li></ul>
  16. 20. Labor of Love Campaign <ul><li>Author website (http://www.laboroflovethebook.com/ ) </li></ul><ul><li>Author videos on Kaplan Publishing Youtube channel (http://www.youtube.com/user/KaplanPublishing ) </li></ul><ul><li>Author on Facebook (http://www.facebook.com/home.php#/pages/Cara-Muhlhahn/21604253420?ref=ts ) </li></ul><ul><li>Starred Library Journal review ( http://www.libraryjournal.com/article/CA6619918.html?q=labor+of+love ) </li></ul>

×