LinkedIn Learning - 10 Tips for an Effective Executive Profile

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A short presentation I delivered for Ord Minnett. Outlines 10 key tips for an effective LinkedIn executive profile

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LinkedIn Learning - 10 Tips for an Effective Executive Profile

  1. 1. LinkedIn User ProfilesThe Top 10 List Mark Parker mparker@smartsocialmedia.com.au
  2. 2. 1. Your LinkedIn Summary Key Points 1. Keyword sensitive – know what keywords your target audience search on 2. Aim for 3-6 paragraph’s – 150-250 words 3. 1st person or 3rd person – doesn’t matter – just be consistent. 4. Describe what you do, services, expertise, include a standardised outline of Ords
  3. 3. 2. Your Profile Photo Key Points 1. No photo means little chance of building a network or being effective. 2. Use a professional photo – head and shoulders is OK 3. Select the photo you want, and then move the image size box to suit.
  4. 4. 3. Include Specialties & Skills Key Points 1. Specialties are search engine sensitive – so make sure you think about the keywords you want to use 2. Skills are internal to LinkedIn – i.e. a user can search for other users who have specific skills and experience. 3. Remember to nominate years and experience and competence
  5. 5. 4. Customise your profile URLKey Points1. This is simple but very relevant2. Via edit mode – nominate a custom URL: http://au.linkedin.com/in/hamishbonifantstockbroker
  6. 6. 5. Including Web Links Key Points 1. LinkedIn allows you to include up to 3 links 2. At a minimum, include a link to www.ords.com.au 3. Use the “Other” option to nominate specific links – i.e. • http://www.ords.com.au/stockbroking/ • http://www.ords.com.au/financial-planning/ These can then be displayed on your profile as “Financial Planning Experts” or “Broking Services”
  7. 7. 6. Link to the right TEC company Key Points 1. Under your work experience section, make sure you’re linked to the right LinkedIn Company page. 2. It must be “Ord Minnett • Please have someone customise the company page URL from http://www.linkedin.com/company/21797?trk=pro_oth er_cmpy to something like http://www.linkedin.com/company/smart-social-media
  8. 8. 7. Rearrange your work history Key Points 1. Your work history can be arranged to suit how you want to list past and present positions 2. In edit mode, simply drag and drop
  9. 9. 8. Join the LinkedIn Groups Key Points 1. Groups are a great way to demonstrate expertise and build your professional network 2. Groups also serve as a useful research tool 3. Beware – some groups can be a waste of time…
  10. 10. 9. Manage Your Connection Requests Key Points 1. Don’t let unactioned connection requests build up 2. Determine your own set of rules as to who you will connect to 3. Use the “Ignore” option if you don’t want to connect 4. ALWAYS send a custom connection request if you are asking to connect to someone
  11. 11. 10. Contribute Key Points 1. Contributing doesn’t need to be time consuming 2. It can be as little as an update every month or more frequent updates (i.e. a few times a week) 3. Some ideas include: • Share interesting articles – that don’t breach guidelines • Repost articles and content from your network

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