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draft bpl

  1. 1. BPL5100 – Prof. Davis ©
  2. 2. 1995: The Idea is born 1996: Trial Run 1998: Founded with Business Plan 1999: has a home 2003: Profits 2005: Proves to be more than just a search engine 2006: The online video site is acquired 2008: Constantly Innovating
  3. 3. <ul><li>Google’s mission: “to organize the world's information and make it universally accessible and useful” </li></ul><ul><li>Google’s Philosophy - Looking towards the future, 10 core principles guide our actions </li></ul><ul><li>Google has a strong hold on a majority of the market share when it comes to search engines. They have a 65% market share while Yahoo trails with 19.6% followed by Microsoft with 8.4% </li></ul>
  4. 4. <ul><li>Unemployment </li></ul><ul><li>Current State Of Economy </li></ul><ul><li>Money </li></ul><ul><li>Stock Prices </li></ul>
  5. 5. <ul><li>Government fostered competition </li></ul><ul><li>Anti-trust Laws </li></ul><ul><li>Justice Department restrictions </li></ul><ul><li>Privacy </li></ul>
  6. 6. <ul><li>Strengths </li></ul><ul><li>Google is a household name </li></ul><ul><li>Strong hold on a majority of the market share when it comes to search engines- 65% </li></ul><ul><li>Always working on building a better search engine </li></ul><ul><li>Global— Strong R&D in Asia and China </li></ul>
  7. 7. <ul><li>Strengths (continued..) </li></ul><ul><li>Wide Variety in all categories </li></ul><ul><li>- Chrome- newest addition </li></ul><ul><li>- </li></ul><ul><li>- Google Voice (Launched March 2009) </li></ul><ul><li>- </li></ul><ul><li>Clean, simple and easy to navigate website </li></ul><ul><li>125+ different languages </li></ul><ul><li>Localized search called “search by location” </li></ul><ul><li>Expanding on their Mobile Industry— </li></ul>
  8. 8. <ul><li>Weakness </li></ul><ul><ul><li>Expanding too fast & not focusing on improving existing products </li></ul></ul><ul><ul><li>Privacy </li></ul></ul><ul><ul><ul><li>Blocks sites </li></ul></ul></ul><ul><ul><ul><li>Track what you do on their sites </li></ul></ul></ul><ul><ul><ul><li>Stores cookies from their email services </li></ul></ul></ul><ul><ul><li>No instant messaging </li></ul></ul>
  9. 9. <ul><li>Opportunities </li></ul><ul><ul><li>Looking Ahead: Chrome OS in 2010 </li></ul></ul><ul><ul><ul><li>Operating System which is an extension </li></ul></ul></ul><ul><ul><ul><li>of the web browser </li></ul></ul></ul><ul><ul><li>“ Addressable Advertising”-working with software companies to create different version of advertising </li></ul></ul><ul><ul><li>Invest more time and effort into </li></ul></ul><ul><ul><li>expanding mobile industry </li></ul></ul>
  10. 10. <ul><li>Threats </li></ul><ul><ul><li>Microsoft’s </li></ul></ul><ul><ul><li>July 30, 2009- Bing and Yahoo formed a partnership </li></ul></ul><ul><ul><li>July 09 , Yahoo revamped its homepage </li></ul></ul>
  11. 11. <ul><li>Threats of New Entrants: </li></ul><ul><li>Barrier to Entry: High because of availability to resources. </li></ul><ul><li>Entry to this market requires high level of expertise and significant investment in R&D </li></ul><ul><li>Supplier Power: Rivalry: Buyer Power: </li></ul><ul><li>Internet Providers Microsoft & Yahoo Individual users as well as </li></ul><ul><li>Dell (Chrome OS) businesses. </li></ul><ul><li> Weak buying power </li></ul><ul><li>Threats of Substitute Products: </li></ul><ul><li>Bing and Yahoo, other kinds of substitute products include print and television. Internet software, Databases. Other email services </li></ul>
  12. 12. Revenue Stream 3 rd Q 2008 3 rd Q 2009 % change $5.54 billion $5.94 billion 7%
  13. 13. <ul><li>Strengths </li></ul><ul><li>Bing reputation and familiarity </li></ul><ul><li>Bing speed and user friendliness </li></ul><ul><li>Relevance ranking based on citations </li></ul><ul><li>Extra services </li></ul><ul><li>Multi-disciplinarily </li></ul><ul><li>Weaknesses </li></ul><ul><li>Differentiation is impossible. </li></ul><ul><li>Service are available on MSN, Google and AOL. </li></ul><ul><li>Shopping is available everywhere on the Internet. Google has Froogle. </li></ul><ul><li>Yahoo! image search has been declining 3% per year. </li></ul><ul><li>Google search results generate twice as much revenue as Yahoo!. </li></ul><ul><li>Advertising revenues are falling </li></ul>
  14. 14. <ul><li>Opportunities </li></ul><ul><li>International Market </li></ul><ul><li>Target New Technology (mobile divises) </li></ul><ul><li>Threats </li></ul><ul><li>Competition( Google, AOL, MSN) </li></ul><ul><li>Myspace/ Facebook taken over advertising revenue </li></ul><ul><li>Chinese/ India search engine development </li></ul><ul><li>Consumer negative attitudes towards online advertising . </li></ul><ul><li>Economic slowdown in the US. </li></ul>
  15. 15. <ul><li>Strengths </li></ul><ul><li>Bing reputation and familiarity </li></ul><ul><li>Bing speed and user friendliness </li></ul><ul><li>Relevance ranking based on citations </li></ul><ul><li>Extra services </li></ul><ul><li>Multi-disciplinarily </li></ul><ul><li>Weaknesses </li></ul><ul><li>Heterogeneousness of the material </li></ul><ul><li>Content is arbitrary </li></ul><ul><li>No expert search </li></ul><ul><li>Anglo-Saxon (English language) focus </li></ul>
  16. 16. <ul><li>Opportunities </li></ul><ul><li>Offer an easy starting point </li></ul><ul><li>Reach new user groups </li></ul><ul><li>Reach new content </li></ul><ul><li>Easy and expert search fully integrated using Open URL </li></ul><ul><li>Higher usage of valuable (expensive) content </li></ul><ul><li>Threats </li></ul><ul><li>Lost sight (control) of indexing policy </li></ul><ul><li>Possibility of censorship </li></ul><ul><li>Users get lost/confused </li></ul><ul><li>User ends up at wrong copy (i.e. doesn't get to the institutional subscription) </li></ul><ul><li>Print collection become less visible </li></ul><ul><li>Information skills will disappear </li></ul><ul><li>Library services become less visible </li></ul>
  17. 17. <ul><li>Aggressive expansion efforts in developing nations. </li></ul><ul><li>Customizing Google to suit each countries requirements. </li></ul><ul><li>Opening R&D centers around the world. </li></ul><ul><li>To introduce new and innovative products while improving existing ones better. </li></ul>
  18. 18. <ul><ul><li>VoIP </li></ul></ul><ul><ul><li>Privacy Issues </li></ul></ul>
  19. 19. <ul><li>Cloud Computing </li></ul><ul><ul><li>Individual Users </li></ul></ul><ul><ul><li>Corporate Clients </li></ul></ul><ul><li>Google Chrome OS </li></ul><ul><ul><li>Use of Cloud Technology </li></ul></ul><ul><ul><li>Threat to multiple industries </li></ul></ul><ul><ul><li>Innovative </li></ul></ul>
  20. 20. <ul><li>Google should concentrate on making its search engine much more accurate and relevant. This way they can keep their barriers up from Bing’s effort to dip into Google’s Market share. </li></ul>