Nokia sustainable products and energy use 28_april2010_telefonicafondo


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NOKIA. Sustainable Products&Energy Use. Ponencia de Doña Helena Castrén durante las III Jornadas Respuesta Profesional de TELEFONICA.

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Nokia sustainable products and energy use 28_april2010_telefonicafondo

  1. 1. © 2008 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials<br />1<br />NOKIASustainable Products&Energy Use <br />Telefonica Madrid 28th April 2010<br />Nokia / Helena Castrén<br />
  2. 2. Over 4.7 billion people connected<br />Nokia envisions a world whereconnecting people to what matters empowers them to make the most of every moment<br />
  3. 3. Nokia 2010Create consumer value byleadership in sustainability <br />Maximize the experience while <br />minimizingthe footprint of our devices<br /><ul><li> ”greening” the device portfolio
  4. 4. especially energy efficiency
  5. 5. bio and recycled materials
  6. 6. chargerless packs and minimized packaging concepts
  7. 7. redefine accessibility features </li></li></ul><li>Energy<br />efficiency<br />Materials<br />management<br />Environment<br />Take-back and<br />recycling<br />Sustainability fully integrated in our business<br />CleanRenewableLess waste Energy efficiency Materials PackagingInvolving<br />
  8. 8. A new revolution?<br />Some studies indicate that in order to avoid an uncontrollable increase in temperature, the CO2 emissions need to be cut by 50% by 2050.<br /> At the same time GDP is predicted to grow by 5%. <br />This means that a ten fold increase in productivity is needed. <br />This is very similar to the change created by the industrial revolution.<br />
  9. 9. Energy Use and Carbon Footprint<br />Energy use increasing Globally<br />Environmental impacts (carbon footprint)<br />Availability (alternative&renewable sources / energy efficiency )<br />Price concerns<br />ICT accounts for around 2% of CO2 emissions in the world, telecommunications only a fraction of that <br />Industry 30%, residential 25%, travel and transportation 20%, commerce 20%<br />It is of utmost importance that we stop trying to find further savings only out of the 2% - or in the case of mobile communications less than 1% - of energy consumption and focus on the remaining 98%. <br />It has been estimated that more intelligent use of ICT could help cut down the emissions from other sectors by as much as 15%. <br />
  10. 10. © 2008 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials<br />7<br />Mobile technology as an enabler for low-carbon economy<br />Nokia Environmental Strategy highlights and energy efficiency initiatives<br />
  11. 11. ICT’s use of energy is responsible for approximately 2% of the worldwide greenhouse gas (GHG) emissions<br />LAN & office telecoms<br />Printers<br />Mobile telecoms<br />98%<br />2%<br />PCs and Monitors (excluding embodied energy)<br />6%<br />7%<br />9%<br />The rest of the global economy<br />IT industry<br />Fixed-line telecoms<br />15%<br />39%<br />23%<br />Servers (including cooling) <br />Total carbon emissions<br />IT carbon emissions breakdown<br />Source: Gartner – IT Vendors, Service Providers and Users Can Lighten IT’s Environmental Footprint, December 2007 <br />
  12. 12. © 2008 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials<br />ICT at the heart of growth<br />The ICT sector plays an important role in the global economy, it has been estimated that the Information and communication technology (ICT) firms employ 6.6 million people across the European Union and contribute to more than 40% of overall productivity growth. <br />ICT is embedded in all processes in developed societies.<br />It is the most powerful facilitator of rapid change in the developing world. <br />There will be no sustainable solution in the short- to medium-term without ICT embedded at the heart of everything that we do, we need to ensure that this growth doesn’t mean also a similar growth in emissions.<br />Telecommunications and ICT are in a unique position to affect the environmental performance of other industries by <br />Making their operations more efficient<br />Dematerialization - Turning atoms to bits <br />Decreasing the need for travel<br />Enabling environmentally friendly services<br />
  13. 13. Leadership calls for responsibility<br />4 billion<br />in 2010<br />Mobile phone subscriptions globally, millions<br />Penetration 40 %<br />3 000<br />Scale<br />2 800<br />2 600<br />Brand equity<br />2 400<br />2 200<br />Global outreach<br />2 000<br />1 800<br />Value chain<br />1 600<br />1 400<br />1 200<br />1 000<br />800<br />600<br />400<br />200<br />0<br />-09e<br />-92<br />-93<br />-94<br />-95<br />-96<br />-97<br />-98<br />-99<br />-00<br />-02<br />-01<br />-04<br />-05<br />-06<br />-07e<br />-03<br />Source: Nokia<br />
  14. 14. Energy Efficiency and Nokia<br />Nokia does not operate in an energy intensive industry, and is therefore not a key contributor for climate change discussions.<br />Nokia aims to be a leading company in sustainability, and the way we addresses the global challenge of climate change is integral to our environmental and business strategy<br />Products with superior energy efficiency features can give strong competitive advantage to Nokia – and minimizing the energy needs of offices, sites and reducing travel can drive down operational costs.<br />The real benefits come from smarter use of mobile technology. Nokia believes that with our over 1 billion users we can raise awareness and help driving important changes.<br />
  15. 15. Mobile Devices can be an energy efficient choice<br />Examples of power demand of different devices<br />W<br />40<br />30<br />20<br />10<br />30W<br />0.5 W<br />1 W<br />0.05 W<br />
  16. 16. The enabling effect of mobile technology – empowerment and opportunitiesCreating new possibilities – for people and businessExamples: Nokia Life Tools bridges the digital divide by providing critical information and services direct to their mobile devices. Nokia Money Nokia Data Gathering Nokia Education Delivery Students are using mobile devices to help develop the academic, analytic, and life skills they need to succeed <br />
  17. 17. Multiple devices in one - Converged devices enable dematerialization and energy efficiency<br />
  18. 18. Reducing our CO2 footprint<br /><ul><li>By reducing our own CO2 footprint in operations
  19. 19. By making energy efficient devices
  20. 20. By raising awareness and giving people tools to reduce their own footprint
  21. 21. By driving best practices in our industry and influencing other industries to make full use of the potential of ICT and mobility in reducing emissions </li></ul>CO2 offsets<br />Travel reduction initiatives<br />Mobile workplace<br />LEED Gold Certificate for BDA<br />Inter-operable Halo-rooms and video conferencing systems<br />
  22. 22. Increasing energy efficiency at all fronts<br />We are continuously investigating new technologies and improved solutions for better energy efficiency<br />We’ve reduced the no-load by over 95% in our best in class chargers over the last decade<br />Unplug charger reminders are implemented cross product range<br />Charger energy rating guides consumers on energy efficiency<br />Power Save mode is being implemented to S60 and MAEMO devices<br /><ul><li>Nokia High Efficiency Charger AC-8 and Compact Travel Charger AC-15are our most energy efficient chargers for 2 mm plug
  23. 23. Nokia High Efficiency Charger AC-10 is an energy efficient choice for micro-USB charging </li></ul>If the almost a billion Nokia users globally unplugged their devices or used this charger, we could save enough electricity to power up over 100,000 European homes<br />
  24. 24. Engaging consumers in the sustainability journey<br />Making sustainable choices easy for consumers<br />Solutions encouraging more environmentally friendly behavior<br />
  25. 25. Green Explorer<br />Climate Mission<br />Green Explorer is a community-enriched travel service featuring high quality partner content. In a nutshell, it consists of a web site, a mobile application, and a widget, all of which help travelers to explore the world with a lighter ecological footprint and effect positive change in their everyday lives. <br />Spreading the word about climate change, encouraging people to make a difference and enabling them to do so. A great way to entertain and educate!<br />E numbers have been assigned to those food additives that European Union has judged safe. E Numbers widget provides a quick reference for food additives to use while shopping and a handy list of the additives users want to pay special attention to. <br /> Calculate your footprint by measuring the environmental effects of you lifestyle. Green your lifestyle by finding out which small steps you can make to help our planet.. Global easy-to-use ecological footprint calculator for mobile use<br />E numbers<br />WWF Eco Guru – powered by Nokia<br />Green Channel in Ovi Store (examples of applications)<br />
  26. 26. Engaging<br />
  27. 27. Raising awareness<br />Mobile Advertising<br />WWF CLIMATE CHANGE –campaign<br /><ul><li>50.4 Million impressions viewed
  28. 28. 7.5 Million clicks on the banner
  29. 29. Click-through-rate above 14.8% </li></ul> - site<br /><ul><li> Over 7 million impressions viewed
  30. 30. Top countries include many where WWF does not have a presence yet</li></ul>Mobiledu - Improving Environmental Awareness<br />
  31. 31. Sustainability as a business opportunity<br /> Sustainability provides new business opportunities <br />Increasing competitive edge by sustainability<br />Increasing demand and purchase preference from consumers and authorities for green offering<br />Product & application/service differentiation by capturing green demand<br />Positive impact on brand value<br />Increased revenue potential due to green thinking supported by convergence opportunities<br />Internet as a business media, mobile as business vehicle – enabled by convergent devices<br />Increasing value and revenue from eco content and application downloads<br />New business opportunities via eco services provision<br />
  32. 32. Tips how to be green<br /><ul><li> Utilize all the features of you mobile device</li></ul>Mobile device can substitute several gadgets and appliances<br /><ul><li> Be energy efficient</li></ul>Turn off Bluetooth, WLAN etc. when you are not using them<br />Unplug your charger when the battery is full<br /><ul><li> Use video call instead of traveling </li></ul>If you have to fly, consider we:offset<br /><ul><li> Read emails and browse the internet using your mobile device</li></ul>You use only 3 % of the energy used by a laptop computer<br /><ul><li> Take your mobile phone back for recycling to save valuable natural resources</li></ul>Thank you! <br />