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the enigma of Loyalty...

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the enigma of Loyalty...

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The connected society reverses the paradigm according to which companies are offer its products to customers, leaving it to users to make suggestions. What's the point now have the loyalty programs offered by companies?

The connected society reverses the paradigm according to which companies are offer its products to customers, leaving it to users to make suggestions. What's the point now have the loyalty programs offered by companies?

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the enigma of Loyalty...

  1. 1. The enigma of l o y a l t y
  2. 2. The connected society reverses the paradigm according to which companies are aproporre its products to customers, leaving it to users to make suggestions. What's the point now have the loyalty programs offered by companies?
  3. 3. In any nonlinear dynamic system such as network, diversity is a value, people differ in their nature, this also means that the changes made by individual people do not have the same features and do not cause the same changes Il chance and Necessity transform mode function loyalty by changing the value signifier?
  4. 4. Today, in this type of economy the value is always less generated by the sale and purchase of products, and increasingly through a dynamic system of information, services, experiences and solutions. We need to create products and solutions based on social needs and collective aspirations, which are beneficial to the community as well as individuals The language has changed, the concept of gain to the concept of saving ethical?
  5. 5. Awards unreachable ... For those who see us move in packs, to consume the planet and kill each other, human beings may seem all, unless one intelligent community. The thesis of the existence of a collective intelligence emerges from the observation and the small groups, and of the great civilizations, but companies often do not allow for this. In a loyalty program generally focus, in addition to the discount, the collection points daun catalog that allows you to purchase different types of products, but if you read the catalog you will find that the value of these products linked to the value of the points is nothing short of absurd . An example: a pot will be worth 3,000 points and if these points are indicated with a value of € 1 = 1point a, you know well that with the same real value I buy a car. If you ask explanations will give economic Justification elaborate, in fact there is something not clear, but no one will give full answers. It seems that for all of these"companies" the user is not able to make sensible economic considerations, or worse yet that we are not equipped with intelligence.
  6. 6. The dream expanded ... The construction of a Dream, based If then you will deepen further the business on the desires of status is in decay is model you will find it does not exist, why the tool proposed by some "business" should I join a community that does not have that the term social shopping a real product, but buys it from international damage disappointments of various platforms (such Zanox Trade Double etc..), It kinds (anchee conomiche) to their would be more interesting to directly use these affiliati.Nella looking for false platforms without brokerage costs and then innovations, some companies have have a further real savings? In short, it is a false designed and built an abstract illusion that we are proposing, but today social model of business applied to the media can undermine the false existing network in which you can not only business models, which are based only on the save money, but also earn. If you idea of the big "dreams of business." The Social think more carefully about this Business is not a trend is a modus operandi, business model, there is a strong which turned deep consumer culture, and is discrepancy between the two transforming their relationship with the ​ values of savings and gain when companies-products-services, is changing the used simultaneously. That someone way the patterns of use of this instrument will gain on you and you will earn on under the revised needs of consumers, but someone, but then where he is the beware of false promises that the web end up real savings? very early to be hoaxes-lies.
  7. 7. The reputation paid ... In today's society you must be, as well as creative and flexible, highly credible, that have a system of reputazionee guarantees adequate to dialogue is that out. Some companies, conscious of a lack of credible business model, looking to purchase reputation by co-branding. That is, through the co-operation with other partners who have real products or services, to at least get a reputation as a "company making the distribution" of unique products offered at great prices. Then arise various examples of coalition-program, linked to one or more reltà territorial. If they were designed in an innovative way may also work, but are not attached to a model "relational", where information is exchanged with their customers, but made only as a "model" for profit, in which the unsuspecting partner is involved, and in spite of long-term results in a loss of image and reputation by sharing data unreliable. Rather than representing and look for new business models for a company different from the rest, giving a privileged role in the dialogue with customers, in order to engage in an enterprise, to become part of the national and international networks, to create value, try to represent only themselves, perhaps in an optical acquisition of external funding that can be used for their needs. If we approfodite lanalisi you will find that there is not even an internal organization based on shared among all employees, to create innovations that improve the processes of purchasing and consumption / use of products and services by customers, but only a pyramidal system indoors, where there is only the ignorant hierarchy of processes, perhaps badly copied by other companies.
  8. 8. Choose your paper...
  9. 9. I choose the innovation... Unfortunately it is now a widespread prejudice that stupidity is that intelligence is simple and complicated. The real genius and great quality, are the ability to transform a complex problem into a simple solution. When intelligence is proposed in an intricate way (complicated), or difficult to understand, it means that it is immature. Part of the problem that we ruin your life are the accumulation dicomplicazioni useless. "It 'following this principle that I discover what are the right choices, certainly not those who are reborn from fraudulent companies, and even those in which the user, as reality human, is not at the center of the business model of the company. It is not copying without the knowledge that you can find innovations or a business model which functions
  10. 10. m.paglioli@gmail.com Thankyou SLIDE FLICKR user name:MAITJÜRIADO-STÉFAN- AJITH-DARRRENHESTE-EKURVINE-ETGEEK AGAHRAN-DELPHWYN R. Buckminster Fuller, Anne Griswold Tyng, Gerry McGovern, Kevin Kelly, AdrianoOlivetti, Gerry Mc Govern, John Naisbitt, Maria Bottero, Smari Mc Carthy, McLuhan,J.Gleick, George Santayana, Jacques Monod, Muhammmad Yunus, Italo Calvino, E.H. Gombrich, Diego Perugini, Giampiero Poli, Helghe Tenno, Bruce Sterling, Justen Lee,Bruno Munari, Josephine Green, Promotions Italia. copywright- marco paglioli

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