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Streamline Your AB Testing

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Learn how to do smarter A/B tests and optimize conversion faster. This webinar dives deep into insight-oriented, data-driven approach of remote user research and testing. You will know how to chose the best set of online tools that will help you to understand user behavior and inspire you in your A/B testing projects.

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Streamline Your AB Testing

  1. 1. Streamline Your A/B Tests Learn how to do smarter A/B tests inspired by remote user research
  2. 2. Remote User Research Research in which participants and researchers do not interact in-person with users. 2/32
  3. 3. Quick Poll Who used remote user research tools before? 3/32
  4. 4. Business Need Where do you get ideas for AB Testing? 4/32
  5. 5. AB Testing Takes Time 5/32 http://www.chasedumont.com/images/a-b-test-0.jpg
  6. 6. Solution 1. Ask - engage users and find out more about their needs, pain points 6/32
  7. 7. Solution 1. Ask - engage users and find out more about their needs, pain points 2. Observe - see your website from the users’ perspective and learn from their behavior 7/32
  8. 8. Other Ways of Getting Ideas • Web Analytics • Visual Analytics • Moderated Usability Testing • In-Depth Interviews • Customer Issue Categorization • Brainstorming 8/32
  9. 9. Remote User Research Benefits • Context-driven • Cheap • Simple • Fast • Flexible 9/32
  10. 10. The Process 1. Design the study 2. Recruit participants 3. Launch 4. Analyze results 5. Include results in AB Testing project 10/32
  11. 11. Data Source & Approach 11/32 What people do (behavior) What people say (opinions) Why & how to fix (qualitative) How many & how much (quantitative)
  12. 12. Data Source & Approach 12/32 What people do (behavior) What people say (opinions) Why & how to fix (qualitative) How many & how much (quantitative) Automated Live Moderated Self-Moderated Automated Static Feedback Widgets
  13. 13. Data Source & Approach 13/32 What people do (behavior) What people say (opinions) Why & how to fix (qualitative) How many & how much (quantitative) Automated Live Moderated Self-Moderated Automated Static Feedback Widgets
  14. 14. Basic Categories • Moderated • Self-moderated • Feedback Widgets • Automated Live • Automated Static 14/32
  15. 15. Moderated 15/32
  16. 16. Moderated Overview: • Live interviews with sound and audio • You see how users perform tasks in natural environment • You can talk with users while they’re using your website Services: 16/32
  17. 17. Self-Moderated 17/32
  18. 18. Self-Moderated Overview: • Recorded sessions with sound and audio • You see how users perform tasks in natural environment • Results are delivered quickly Services: 18/32
  19. 19. Feedback Widgets 19/32
  20. 20. Feedback Widgets 20/32
  21. 21. Feedback Widgets Overview: • Continuously measure and improve visitor satisfaction • Good for collecting bugs and suggestions • Feedback forms are fully customizable Services: 21/32
  22. 22. Automated Live 22/32
  23. 23. Automated Live 23/32
  24. 24. Automated Live 24/32
  25. 25. Automated Live 25/32
  26. 26. Automated Live Overview: • Evaluate web usability by testing large quantities of people • Metrics: task completion rates, number of clicks, time on task • Benchmark your website against competition Services: 26/32
  27. 27. Automated Static 27/32
  28. 28. Automated Static Overview: • Collect feedback on layouts, mockups, marketing creations • You can be very precise about what you ask • Great for testing out ideas before implementation Services: 28/32
  29. 29. There’s More… 29/32
  30. 30. Useful Tips 1. Combine different methods 2. Test continuously 3. Define relevant participants 4. Keep it short and simple 5. You never know what you don't know 6. Always look for an inspiration 30/32
  31. 31. Always Look For an Inspiration 31/32 http://uxmag.com/sites/default/files/uploads/livefyre-images/004Usabilla-adding-questions.jpg
  32. 32. Special for Today’s Attendees Coaching session with UsabilityTools expert Topics: • Kick Start Your Conversion Rate Optimization • Shape up User Experience of Your Website b.mozyrko@usabilitytools.com 32/32

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