Social Media In the Marketing Mix 2010 12 03

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Social Media In the Marketing Mix 2010 12 03

  1. 1. PHYSICAL DIGITAL
  2. 2. MUSIC,ADVERTISING ENTERTAINMENT EVENT RETAIL & SPONSORSHIP PROMOTION SHOPPER & BRANDED MARKETING CONSULTING CONTENT MARKETING DIGITAL
  3. 3. •••• »
  4. 4. i.e.™ Fashion Laptop Tote, Black Croc
  5. 5. LindorGhirardelli Godiva Positive Dove Neutral Negative M&MsHersheys 0% 20% 40% 60% 80% 100%

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