Vampire Marketing

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Vampire Marketing

  1. 1. MARKETING
  2. 2. Vampiric values in the digital age Although they are deeply related to our most primal fears and concerns, mythical monsters and figures such as vampires also find new meaning and resonance through each era – hence their constantly renewed appeal and popularity. For instance, the reinvention of the vampire myth in the late XIXth century was not without political overtones. Indeed, the aristocratic Count Dracula, alone in his castle, feeding on his peasantry, was reminiscent of the parasitic Ancien regime. Then a century later, the Twilight series used vampires as a way to talk about the ever increasing teenage angst plaguing western societies. NOW, AS DIGITAL IS DEEPLY CHANGING OUR LIVES, IT SEEMS VAMPIRES CAN BOAST YET A NEW MEANING – BEING A PROPER METAPHOR FOR SEVERAL CURRENT TRENDS, BE THEY COMPLETELY NEW ONES OR OLD ONES REVAMPED THROUGH NEW TECHNOLOGY.
  3. 3. PART I -WE AREWHATWE SHARE
  4. 4. They may seem lonely in their dark rooms , but they are deeply and amazingly connected to one another. We live in a Global Village, connected to each other through the world,through the Internet and all the devices technology keeps bringing in our lives. The need to fit into communities of passions, beliefs or activities is a common feeling to our generation.
  5. 5. 7bn people 2bn internet users1bn social network users 23min average time spent on 37min average time spent on Facebook per user session Twitter per user session Source : Social media around the world 2011
  6. 6. Intelligence, beauty, charisma… They have it all, and they‟ll make sure you realize it : Feel their influence, admire them for all they are – and what you‟ll never be.As digital natives, we grew up being filmed and taken in hundreds of pictures. Profile pictures pimped on Instagram, hundreds of friends and followers, check-in’s at cool places and dreams of becoming stars in our areas of interests… We are the masters of Personal Branding.
  7. 7. « THE NARCISSISM EPIDEMIC,an inflated view of the self -- is everywhere. Parents teach it by dressing children inT-shirts that say "Princess." People around the world hone it on Facebook, andcelebrities have elevated it to an art form. The Narcissism Epidemic explores therise in narcissism among individuals and, even more disturbingly, in the culture atlarge. » AND IF YOU WANT TO MAKE SURE YOUR DAUGHTER ADORES HERSELF 2.0 STYLE, JUST BUY HER A DOLL : BEWARE, IF YOU TWEET HOW GREAT YOU ARE, YOU MIGHT END UP ON THIS TUMBLR CLICK TO READ
  8. 8. PART II -WEOwnTHE NIGHT
  9. 9. They no longer fear day light still their dead hearts beat louder at night. Media consumption is in constant change.Old prime times no longer rule, but new ones are on their way. One is no longer dependant on program schedules. Spending nights in front of a computer or any connected device is now common place. People that don’t sleep much at night aren’t necessarily insomniacs anymore. They may just be regular internet users.
  10. 10. CLICK TO READA FRENCH BLOG WITH A NAMETHAT SAYS IT ALL CLICK TO READ
  11. 11. ROCK THENIGHT WESHALL…
  12. 12. Immortal as they are, time is cheap and life is a limitless game. You over there! Come here and entertain! Night life gets crazier each day, and the average clubbers and alcohol drinkers keeps getting younger.New party concepts and trends, brands investing the territory… Today, it’s all about finding new ways of enjoying the night, even in the most extreme ways!
  13. 13. CLICK TO READ
  14. 14. PART III -THEBeastWithin
  15. 15. The animal is waiting for an open window, to unleash the wild, and quick start the show ! Anything you want, anytime, anywhere…Spoiled by technology and all kinds of improvements in our quality of life, patience is no longer one of our strengths. This feeling of ‘limitless power’ triggers our wild side and awakes the animal that lives within us.
  16. 16. CLICK TO READ A TUMBLR THAT GATHERS PICTURES OF WOMEN WEARING PANTHER MOTIFS. AD CAMPAIGNS ARE WELL KNOWN TO BE THE BEST MIRRORS OFSOCIETY’S MOST ERCENT BEHAVIORS, THOUGHTS AND ASPIRATIONS. CLICK TO READ THE PORN INDUSTRY IS WORTH MORE THAN MICROSOFT, GOOGLE, AMAZON AND APPLE COMBINED.
  17. 17. The urge to feed…
  18. 18. Once you taste the fast flowing pleasure,every second feels like „its now or never‟ !Behaving like everyone else might let you think of yourself as a normal person.. But that doesn’t mean you are not an addict. An info addict for instance. A social contact addict maybe? You may not drink blood or even alcohol. But 30 days without your mobile phone could be a challenge you may not take.
  19. 19. CLICK TO WATCHVIDEOS, COMICS AND BLOG ARTICLES HAVE ALL ENJOYED EXPRESSING CONTENT AND CONTACT ADDICTION : HERE ARE SOME EXAMPLES. CLICK TO READ
  20. 20. PART IV -DominatingREALITY
  21. 21. MAGIC BOOKS?OBSOLETE!
  22. 22. Their minds and fingers play with magic, reality is changing, brick by brick. Surprise is part of our everyday lives. An impressive new technology or application is nothing but a conversation topic.Touch screens, Kinect, 3D, augmented reality…‘‘Virtuality ’’ actually means ‘potential reality’. Impossible? All challenges are accepted!
  23. 23. ONE CAN CREATE OBJECTS OUT OFNOWHERE THANKS TO 3D PRINTING TECHNOLOGY CLICK TO READ CLICK TO WATCH AUGMENTED REALITY MAKES US TRAVEL THROUGH TIME, ANGELS FALL FROM THE SKIES CLICK TO WATCH EVERYDAY LIFE GETS PRETTY MAGIC
  24. 24. To the immortal children of a bloody playground, gaming is no joke. There are hardcore gamers, social gamers, casual gamers…Today, there are as many types of gamers as kinds of people. We expect to be able to do anything in the most enjoyable way and transforming tasks into games becomes a widely spreading behavior. Today gaming is a part of who we are, of how we think and develop solutions.
  25. 25. IN ALTERNATE REALITY GAMES …ONE CAN LEARN HOW TO WASTE LESS WATER BY GAMING AND… CLICK TO READ CLICK TO WATCH…TAKING CARE OF CHORES CAN BRING POINTS.
  26. 26. “Ah, it is the fault of our science that it wants to explain all; and if it explain not, then it says there is nothing to explain.” - B. Stoker
  27. 27. PICTURE SOURCESThe Vampire Diaries DraculaCreated by Julie Plec Directed by Tod Browning & Karl FreundKevin Williamson Produced by Tod Browning, Carl Laemmle, Jr.Production Pascal Verschooris Screenplay by Garrett FortJ. Miller Tobin Based on Dracula (novel) by Bram StokerSean Reycraft Dracula (play) by Hamilton Deane & John L. BalderstonTV Channel The CW Interview with a vampireTwilight Author(s) Anne RiceAuthor Stephenie Meyer Series The Vampire ChroniclesPublisher Little, Brown and Company Publisher Alfred A. KnopfTrue Blood TwixtCreated by Directed by Francis Ford CoppolaSeries: Produced by Francis Ford CoppolaAlan Ball Screenplay by Francis Ford CoppolaBooks:Charlaine Harris

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