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A Keller Williams Realty Career

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Introduction

The Evolution of the Real Estate Industry
   Traditional Companies           Keller Williams Realty         ...

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About Us
Awards and Honors
               REAL Trends, Inc. – Represented 24 percent of the top 500 brokerages ranked by c...

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About Us
SHARED VISION



                                                    Mission
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A Keller Williams Realty Career

  1. 1. Introduction The Evolution of the Real Estate Industry Traditional Companies Keller Williams Realty 100% Companies •Associates are dependent •Associates have an •Associates are independent on the company; interdependent relationship and have landlord/tenant •Financial gain is directed with the company and a mutual relationship with their interest in success; company primarily to the brokers and the company; •Associates and brokers work •Associate –focused as teams in achieving financial •Associates have fewer environment with limited goals; opportunities for high-level support accumulating wealth •Associates do not assume financial, legal or management •Associates assume all the responsibilities financial, legal and management responsibilities dependent interdependent independent © Copyright Keller Williams® Realty, Inc. 2012 www.kw.com
  2. 2. About Us Awards and Honors REAL Trends, Inc. – Represented 24 percent of the top 500 brokerages ranked by closed transactions and 28 percent of the top 500 brokerages ranked by closed volume in the annual REAL Trends 500, 2010 REAL Trends, Inc./Wall Street Journal – Represented 23 percent of the top1,000 agents and teams in the U.S. in annual ‘The Thousand’ report Entrepreneur Magazine – Ranked #1 real estate franchise on the 32nd Annual Franchise 500 list, 2011 Inman News – Co-Founder and Chairman of the Board Gary Keller named on of the 100 Most Influential Leaders in Real Estate, 2011 Inman News – eEdge named the Most Innovative Web Service in the real estate industry, 2011 Training Magazine – Highest ranked real estate franchise on annual Training Top 125, 2010 Swanepoel Trends Report – Most Recognizable Real Estate Franchise for 2009, #1 Industry Trendsetter for 2009 Inc. Magazine – One of the Top 5000 Fastest Growing Private Companies in America, 2009 American Business Awards – Sales Training/Coaching Program of the Year in 2009 Franchise Times - Top Quartile of Franchise Operations in the U.S., 2009 © Copyright Keller Williams® Realty, Inc. 2012 www.kw.com
  3. 3. About Us SHARED VISION Mission To build careers worth having, businesses worth owning and lives worth living. Vision To be the real estate company of choice. Values God, family and then business. Gary Keller, co-founder and chairman © Copyright Keller Williams® Realty, Inc. 2012 www.kw.com
  4. 4. About Us SHARED BELIEFS The WI4C2TS Belief System Win-Win – or no deal Integrity – do the right thing Customers – always come first Commitment – in all things Communication – seek first to understand Creativity – ideas before results Teamwork – together everyone achieves more Trust – begins with honesty Mo Anderson,Vice Chairman Success – results through people © Copyright Keller Williams® Realty, Inc. 2012 www.kw.com
  5. 5. About Us SHARED PERSPECTIVE “ We believe that real estate is a local business, driven by individual agents and their presence within their communities.” “ We believe in results through people.” “We are a company that thinks like a top producer, acts like a trainer-consultant, and Mark Willis, CEO focuses all its activities on service, productivity, and profitability.” © Copyright Keller Williams® Realty, Inc. 2012 www.kw.com
  6. 6. About Us SHARED DECISION MAKING AND PROFITS “The ALC is the heartbeat of the market center – involved and invested in every decision that affects our agents.” “As long as we listen to our agents and deliver what they want – they will prosper and so will we.” Mary Tennant, President and COO © Copyright Keller Williams® Realty, Inc. 2012 www.kw.com
  7. 7. Defying the Market Outpacing the Industry Keller Williams Realty is the second-largest real estate franchise in the United States based on the total number of sales professionals, according to research conducted by REAL Trends. kw *2011 competitor numbers not available at time of publishing © Copyright Keller Williams® Realty, Inc. 2012 www.kw.com
  8. 8. Defying the Market While others are slowing … Keller Williams Realty is growing. *2011 competitor numbers not available at time of publishing © Copyright Keller Williams® Realty, Inc. 2012 www.kw.com
  9. 9. Defying the Market Agent Productivity © Copyright Keller Williams® Realty, Inc. 2012 www.kw.com
  10. 10. Defying the Market Agent Productivity © Copyright Keller Williams® Realty, Inc. 2012 www.kw.com
  11. 11. Defying the Market Agent Productivity © Copyright Keller Williams® Realty, Inc. 2012 www.kw.com
  12. 12. Defying the Market Agent Productivity © Copyright Keller Williams® Realty, Inc. 2012 www.kw.com
  13. 13. Defying the Market Our Agents Earned More Income © Copyright Keller Williams® Realty, Inc. 2012 www.kw.com
  14. 14. Keller Williams Realty Not Your Ordinary Real Estate Company We like to think we stand out from other real estate firms in many ways, and FOUR areas in particular define Keller Williams Realty: 1 2 3 4 education technology culture wealth building © Copyright Keller Williams® Realty, Inc. 2012 www.kw.com
  15. 15. kw | EDUCATION “Keller Williams is the shining example of ‘it is never too late to learn something new.’ I truly believe in this ongoing learning process because if you are just coasting, you can only be coasting in one direction – downhill.” DAVID NORBERG, JAMUL, CALIFORNIA
  16. 16. Education A Resource For Every Career Level “We are a training and coaching company – that just happens to be in the business of real estate.” - Gary Keller More than 60 KWU courses are downloadable from the KWU Website at no cost to our associates. © Copyright Keller Williams® Realty, Inc. 2012 www.kw.com
  17. 17. Education Cornerstone Courses Ignite Ignite is packed with the skills and scripts to spark any real estate career. A great starting point for anyone looking to close at least 16 transactions a year. Lead Generation 36:12:3 Lead Generation 36:12:3 teaches you the disciplines and habits you need to close 36 transactions in 12 months by mastering 3 hours a day of lead generation. Buyer Mastery and Seller Mastery These two courses teach you the scripts and tactics of top producers on the both sides of the transaction. © Copyright Keller Williams® Realty, Inc. 2012 www.kw.com
  18. 18. Education Support in Building Your Team Recruit-Select Recruit-Select lays out how to build a pipeline of qualified candidates, effectively use behavioral job matching, and gives you a specific, defined system for three interviews to hire talent Action Training Action Training defines the process for a new hire’s first hundred days on the job so that at the end of that period you know if you have a highly productive, self-managed employee. Leadership & Motivation These are the systems for building highly productive, rock-solid relationships that retain talent on your team. © Copyright Keller Williams® Realty, Inc. 2012 www.kw.com
  19. 19. Education Timeless Resources The Millionaire Real Estate Agent Do you ever ask yourself, “How do I, as a real estate salesperson, net $1 million a year?” Gary Keller’s nationally best-selling real estate career guide shows you how it’s done. The MREA Curriculum The complete MREA Curriculum drills down on the models of MREA, giving you and your team the steps, scripts and systems to take your business to the 7th level. © Copyright Keller Williams® Realty, Inc. 2012 www.kw.com
  20. 20. Education Timely Resources SHIFT: How Top Real Estate Agents Tackle Tough Times Shifts happen. Markets shift and so can you. Both transform your business and your life. In Gary Keller’s third national best-seller, you will learn the 12 proven tactics that will power your business forward – no matter the market. An entire curriculum is also available that drills down on the 12 tactics from the book. SHIFT Commercial SHIFT Commercial takes the tactics of SHIFT and focuses on the implementation of each into a commercial broker’s business. This book is also packed with the proven models, tactics and insights from top commercial brokers across the U.S. and Canada. © Copyright Keller Williams® Realty, Inc. 2012 www.kw.com
  21. 21. Education Responding to the Market of the Moment © Copyright Keller Williams® Realty, Inc. 2012 www.kw.com
  22. 22. Education On Demand Learning – Available 24/7 © Copyright Keller Williams® Realty, Inc. 2012 www.kw.com
  23. 23. Education Family Reunion Experience the most highly-attended private real estate franchise event in the industry! This four-day companywide annual convention prepares you for mastering the current market with more than 150 breakout sessions taught by the best in the business. Dallas, Texas February 16-20, 2013 © Copyright Keller Williams® Realty, Inc. 2012 www.kw.com
  24. 24. MAPS | COACHING “We absolutely hold the key to greatness in our hands; it’s a conscious choice. MAPS is here to hold you accountable to making that happen.” DIANNA KOKOSZKA, PRESIDENT OF MAPS COACHING © Copyright Keller Williams® Realty, Inc. 2012 www.kw.com
  25. 25. Coaching MAPS Lives in Keller Williams Realty One-on-One Coaching MAPS Coaching’s award-winning Mastery program offers personalized coaching, business planning, and high-level accountability for those committed to growing their business and income as swiftly as possible, no matter the market. Similar in design to our Mastery Coaching, Breakthrough Coaching offers personalized coaching on a bi-weekly schedule at a lower price with the goal of quickly accelerating you into the Mastery program. Group Coaching Our Fast Track programs give you exclusive access to improve your business in specific areas – from developing the right mindset to mastering language patterns to taking and servicing REO and short sale listings. © Copyright Keller Williams® Realty, Inc. 2012 www.kw.com
  26. 26. Coaching BOLD Business Objective: A Life by Design BOLD FACTS: •BOLD participants average 9.56 contracts during the 8 weeks of the course. •Nationwide, BOLD increased written units of attendees by 57%, sold units by 27%, and GCI by 13% of BOLD students versus non BOLD students! Written by MAPS President, Dianna Kokoszka, BOLD includes the mindset, skills and scripts that have propelled Kokoszka's own million- dollar real estate career and secured her place as the industry's "Queen of Systems and Scripts." © Copyright Keller Williams® Realty, Inc. 2012 www.kw.com
  27. 27. Coaching MAPS Signature Events 2012 Masterminds 2012 Mega Camp Session 1: April 23-26 September 18-21 Session 2: September 18-21 Austin, Texas Session 3: November 7-9 Mega Camp is the place where the industry’s With a focus on collaboration and learning from top-producers gather hear the latest insights, each other's "been-there-done-that" wisdom, trends and skill they need to succeed from Masterminds puts you an all-day brainstorming Gary Keller and special guests and network session with top-producing agents and leaders! with the best! © Copyright Keller Williams® Realty, Inc. 2012 www.kw.com
  28. 28. kw | TECHNOLOGY The My Listings, My Leads Philosophy You work hard to get your listings, so in our book, you deserve every lead that comes from them. Our entire online lead generation system is built around this philosophy. © Copyright Keller Williams® Realty, Inc. 2012 www.kw.com
  29. 29. Technology Agent-Driven Solutions eAgentC - In 1999, this agent-led technology group, was launched to protect and develop your position in an increasingly technology-driven industry. This led to the development of a complete lead generation network for every Keller Williams associate. eEdge – Exclusively envisioned by, voted on and built for Keller Williams Realty associates, eEdge is the real estate industry’s first and only complete lead-to-close agent business solution – including lead management, contact management, a marketing library and a paperless transaction system. All your contacts and data feed straight through the system – no double entry, no multiple log-ons. eEdge was honored by industry trend-watchers at Inman News as the Most Innovative Web Service in the real estate industry in 2011! © Copyright Keller Williams® Realty, Inc. 2012 www.kw.com
  30. 30. Technology Your Technology Suite © Copyright Keller Williams® Realty, Inc. 2012 www.kw.com
  31. 31. Technology International Reach, Local Feel kw.com is home to more than 4.7 million listings (including yours)! KW | Technology kw.com kw.com Profiles Office Website KWLS Syndication Agent Websites © Copyright Keller Williams® Realty, Inc. 2012 www.kw.com
  32. 32. Technology Agent Profiles KW | Technology kw.com kw.com Profiles Office Website KWLS Syndication Agent Websites © Copyright Keller Williams® Realty, Inc. 2012 www.kw.com
  33. 33. Technology Office Sites KW | Technology kw.com kw.com Profiles Office Website KWLS Syndication Agent Websites © Copyright Keller Williams® Realty, Inc. 2012 www.kw.com
  34. 34. Technology Keller Williams Listing System KW | Technology kw.com kw.com Profiles Office Website KWLS Syndication Agent Websites © Copyright Keller Williams® Realty, Inc. 2012 www.kw.com
  35. 35. Technology Agent Sites Two Choices: 1. Customizable 2. Set it and forget it KW | Technology kw.com kw.com Profiles Office Website KWLS Syndication Agent Websites © Copyright Keller Williams® Realty, Inc. 2012 www.kw.com
  36. 36. Technology: eAgentC © Copyright Keller Williams® Realty, Inc. 2012 www.kw.com
  37. 37. Technology eEdge – The Power to Produce Your myKW control panel is home base for your business and has everything you need, right where you need it. © Copyright Keller Williams® Realty, Inc. 2012 www.kw.com
  38. 38. Technology Your KW Lead Generation Network – U.S. © Copyright Keller Williams® Realty, Inc. 2012 www.kw.com
  39. 39. Technology Your KW Lead Generation Network – Canada © Copyright Keller Williams® Realty, Inc. 2012 www.kw.com
  40. 40. Technology eEdge – The Power to Produce Don’t let another lead get away. Lead response time is crucial, and with eEdge’s lead notification and automated follow-up systems, you ensure your response is immediate and meets consumer needs. Real estate is a contact sport and your business IS your database. eEdge provides a state-of-the-art, fully functioning contact management that allows you to track and tally each of your clients and all your communications with them. Put an end to the marketing madness. With the eEdge contact management system, your marketing campaigns run like a well-oiled machine. From emails postcards to listing presentations to phone scripts, eEdge offers a customizable library of material. Efficient. Economical. Environmentally-conscious. myTransactions makes you practically paperless and totally mobile all the way through closing. All the parties you choose to invite into the transaction can see the documents and the progress of the transaction – the YOUR branded website. © Copyright Keller Williams® Realty, Inc. 2012 www.kw.com
  41. 41. Technology eEdge – The Power to Produce © Copyright Keller Williams® Realty, Inc. 2012 www.kw.com
  42. 42. kw | MARKETING “I can honestly say that Keller Williams is a culture where the ‘best of the best’ share with everyone in our family and this brings tremendous value to every agent and team within the company.” CHRISTINE LEE, JACKSONVILLE, FL © Copyright Keller Williams® Realty, Inc. 2012 www.kw.com
  43. 43. Marketing Your Local Brand Matters Most “We stand behind our agents, not in front of them.” Gary Keller on the KW Brand Philosophy © Copyright Keller Williams® Realty, Inc. 2012 www.kw.com
  44. 44. Marketing Consumers Do Business With YOU It’s your own brand that matters most ­ because nobody does it better than you. 48 percent buyers and 64 percent of 64 percent of buyers and 66 Only 3 percent of buyers and 4 percent sellers found their agent through a percent of sellers only contacted of sellers cited an agent’s affiliation with referral or personal contact with a one real estate agent before a particular firm as the most important friend, neighbor or relative. deciding who to work with. factor when choosing their agent. Source: National Association of REALTORS® 2010 Profile of Home Buyers and Sellers © Copyright Keller Williams® Realty, Inc. 2012 www.kw.com
  45. 45. Automated Marketing Lead Generation and Marketing to Your Sphere At the same time, we provide models and tools that help power your efforts. Our eEdge myMarketing solution offers you a complete suite of lead generation materials and tools. © Copyright Keller Williams® Realty, Inc. 2012 www.kw.com
  46. 46. Automated Marketing Winning Business We stand behind you at every listing appointment and buyer consultation with benchmarked, proven presentations that help you stand out from the competition. © Copyright Keller Williams® Realty, Inc. 2012 www.kw.com
  47. 47. Automated Marketing Marketing Properties and Projects And when it’s time to market your listings, turnkey marketing solutions save you time and money. © Copyright Keller Williams® Realty, Inc. 2012 www.kw.com
  48. 48. KW Commercial Targeting the Commercial Market © Copyright Keller Williams® Realty, Inc. 2012 www.kw.com
  49. 49. KW Luxury Homes Targeting Luxury Buyers and Sellers © Copyright Keller Williams® Realty, Inc. 2012 www.kw.com
  50. 50. kw | WEALTH BUILDING THE POWER OF PASSIVE INCOME © Copyright Keller Williams® Realty, Inc. 2012 ILANwww.kw.com BRACHA
  51. 51. Wealth Building The Power of Passive Income “You could listen to the rumors – or you could profit from the truth.” •The Keller Williams Realty wealth building models are designed to reward associates for building the company. •In 2012, Keller Williams Realty announced the company’s first overseas franchise and expanded its wealth building platform to include growth share, a program in which international franchisees reward associates who help the company grow globally, much like profit share. •These programs allow any Keller Williams Realty associate, affiliate broker, or employee the opportunity to participate in the business they help generate without assuming any financial risks. •You are vested after three years, and your profit share and growth share can be passed on through generations by willing it to a designee. Profit share and growth share dollars may vary — this is not an earnings claim. © Copyright Keller Williams® Realty, Inc. 2012 www.kw.com
  52. 52. Wealth Building Income Beyond Your Commissions Profit share and growth share dollars may vary — this is not an earnings claim. © Copyright Keller Williams® Realty, Inc. 2012 www.kw.com
  53. 53. Wealth Building Income Beyond Your Commissions 2011 total profit share distributed in $38.3 Million the U.S. and Canada 33,999 Associates with a tree Associates receiving profit share 27,219 Numbers are as of year-end, Dec. 2011 Profit share and growth share dollars may vary — this is not an earnings claim. © Copyright Keller Williams® Realty, Inc. 2012 www.kw.com
  54. 54. Wealth Building Income Beyond Your Commissions Profit share and growth share dollars may vary — this is not an earnings claim. © Copyright Keller Williams® Realty, Inc. 2012 www.kw.com
  55. 55. kw | CULTURE “KW has a fundamental commitment to development and growth ….a commitment to building careers, building business and building lives…it’s a catalyst for transforming lives. I should know - it transformed mine." BO MENKITI, WASHINGTON D.C. © Copyright Keller Williams® Realty, Inc. 2012 www.kw.com
  56. 56. Associate Leadership Council Open the Books, Share the Decision Making At Keller Williams Realty, our books are open to our associates. On a monthly basis the market center financials are reviewed by our Associate Leadership Council (ALC). There are Budget Business NO Secrets Accountability Accountability Because we are all in Our ALC takes an Many of our associates business together and active role in the participate in the we share in the profits budgeting process and office financial of our market center, helps our leadership planning and learn you’ll be able to team in making principles they can review the office decisions that affect apply to their own financials whenever the financials of the businesses. you like. office. © Copyright Keller Williams® Realty, Inc. 2012 www.kw.com
  57. 57. Culture in Action Giving Where We Live Inaugurated in 2009, RED Day (Renew, Energize and Donate) is Keller Williams Realty’s annual, company-wide, day of community service. Keller Williams associates are asked to “give where they live” and dedicate a day to renewing and energizing the communities they serve. Mary Tennant, President and COO © Copyright Keller Williams® Realty, Inc. 2012 www.kw.com
  58. 58. Wellness Program The Keller Williams Health Providers Program You are more than just an associate with our company, you’re a member of our family. Through our health provider program, we offer options for you and your family’s health care. © Copyright Keller Williams® Realty, Inc. 2012 www.kw.com
  59. 59. Keller Williams Realty is built by agents, for agents. We’re a company that’s changing lives. The next one could be yours… Find us on:

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