Firefox OS
Simon Callan
Director OWD Business
Development

1
How did it start?

2
Why Firefox OS? What makes this different?

Closed, Dominant Ecosystems

3
HTML5 is a Reality!

4
Significant opportunity e.g. Spain: 21m Feature phone
upgraders
GERMANY
EL SALVADOR

UK
CZECH REPUBLIC

NICARAGUA
SLOVAKIA...
A successful launch in Spain

6
The Offer

Prepay

Post pay

7
Significant Traction: FFOS already performing ahead of plan
•  Ahead of plan with marketing
campaigns only started in Octo...
Just Recently Published

9
Freedom for discovery

Firefox	
  OS	
  
Marketplace	
  

Dynamic	
  Search	
  

10

..or	
  just	
  your	
  own	
  site!	...
Month 00 2013
11

11
12
Movistar Spain
retail poster

13
14
Insert pic 1 of event outside room

Month 00 2013
15

15
16
Why should I care?

•  Opportunity to capture > 20m new Smartphone users in
Spain, alone…securing first-time mobile users ...
Q&A
Gracias!

18
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Simon Callan Director, OWD Business Development Telefónica Digital

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Presentación sobre Firefox OS, los próximos pasos en su desarrollo

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Simon Callan Director, OWD Business Development Telefónica Digital

  1. 1. Firefox OS Simon Callan Director OWD Business Development 1
  2. 2. How did it start? 2
  3. 3. Why Firefox OS? What makes this different? Closed, Dominant Ecosystems 3
  4. 4. HTML5 is a Reality! 4
  5. 5. Significant opportunity e.g. Spain: 21m Feature phone upgraders GERMANY EL SALVADOR UK CZECH REPUBLIC NICARAGUA SLOVAKIA SPAIN PANAMA MEXICO COLOMBIA GUATEMALA VENEZUELA COSTA RICA ECUADOR PERU BRAZIL % Non- smartphone users CHILE >80% URUGUAY 60-79% ARGENTINA 40-59% Launching 2013 <40% 2013: 130M+ feature phone upgrader opportunity in TEF countries 2014: 190M+ feature phone upgrader opportunity in TEF countries 5
  6. 6. A successful launch in Spain 6
  7. 7. The Offer Prepay Post pay 7
  8. 8. Significant Traction: FFOS already performing ahead of plan •  Ahead of plan with marketing campaigns only started in October •  12% of Smartphone sales in VE •  9% of Smartphone sales in CO •  Key launches in October: •  Introduction of LG devices •  Brazil, Mexico, Peru Uruguay •  Expect significant expansion in 2014 with higher and lower cost devices 8
  9. 9. Just Recently Published 9
  10. 10. Freedom for discovery Firefox  OS   Marketplace   Dynamic  Search   10 ..or  just  your  own  site!  
  11. 11. Month 00 2013 11 11
  12. 12. 12
  13. 13. Movistar Spain retail poster 13
  14. 14. 14
  15. 15. Insert pic 1 of event outside room Month 00 2013 15 15
  16. 16. 16
  17. 17. Why should I care? •  Opportunity to capture > 20m new Smartphone users in Spain, alone…securing first-time mobile users on your service from day 1 •  Leverage significant marketing and promotional opportunities – locally and Globally across LatAm (if relevant) •  Leverage your existing web assets – with very little effort make your service available. No need to create new native apps. Use the SAME app across iOS, Android, Windows Phone, Firefox, Asha, Tizen, Ubuntu….. •  Show industry leadership – leverage & prepare for the migration that is already happening and getting stronger 17
  18. 18. Q&A Gracias! 18

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