3 big trends that are top of mind in the industry - companies to deliver on all are best positioned for success Redefining computing Mobile is redefining computing to offer experiences people expect from their smartphones The 1000x data challenge Connected experiences are dramatically increasing the amount of data traffic Digital 6th sense Senses are augmented with the ability to perceive and control the content and services that correspond to the physical space that you are in Will cover each in detail in this presentation
People getting more and more attached to their smartphones Smartphone is the most personal device – for connectivity, productivity, entertainment Smartphone owners in Russia: At least 3/5 have played games on them 60% or more have used smartphones to look up directions or use a map Over 1/2 said smartphones provide answers quickly when they need them immediately (no more arguing in bars)
Architecture is shifting to mobile People expect smartphone experience in all computing devices Mobile is the most challenging design environment Meeting requirements is a massive engineering efforts that takes decades of experience to perfect Very different from PC era: Wireless connectivity is a must More than a CPU…. Requires integration of many key technologies
HTML format Tab each icon and learn more- when tap the icons related app icon will show up Voice over gives an example for each icon. News/Entertainment: Check the score of your favorite team’s match Shopping: Now go Amazon and find the best offer for your needs. In today's fast paced life, you need a mobile device that lets you talk to your friends, update your Facebook status, tweet your latest news on Twitter, find a coffee shop on Yelp®, use GPS to find directions and keep your latest game of Angry Birds in play—all at the same time.
Snapdragon processors combine multiple engines on a single chip. This “system on a chip” (SoC) is custom designed by Qualcomm Technologies to deliver the power you need, when you need it. Snapdragon processors make smartphones super-fast and power-efficient.
BATTERY LIFE Do you ever notice that your smartphone gets hot when you’ve been watching a movie or playing a game for a while? That’s because the processor is working too hard. It’s overheating, guzzling power all the time. See, other processors use a lot of energy going full throttle, all the time, no matter what you’re doing.
Snapdragon processors work intelligently.
WORDING OPTION #1: The processor is designed to perform tasks extremely fast, so devices can quickly return to a state of low power consumption, greatly extending battery life. WORDING OPTION #2: The processor is designed to perform tasks fast and quickly returns to a state of low power consumption, increasing battery life.
Snapdragon processors are designed to deliver faster performance and better battery life by using just the right engines at the right power levels for the task at hand
That means faster web-browsing and faster gaming performance - with lower battery drain and twice the battery life as other processors. Snapdragon processors keep their cool – even under demanding circumstances.
[VIDEO] A good indicator of an inefficient battery is heat. SD processors run cool because…. Butter video to demonstrate the reality of how much less “wasted energy” there is for Snapdragon vs. others.)
Qualcomm Technologies designs Snapdragon processors with battery life as a top priority. A device with a Snapdragon processor works smarter, not harder. So you can keep doing the things you love on your smartphone and think less about recharging.
Digital 6th Sense is the next step in mobile experiences Extension of natural senses through technology that understands us and the world around us Using data from physical and digital worlds to seamlessly deliver relevant information and control, based on our context, preferences and interest No matter where we are or what we are doing, smartphones will provide us with the right information to get it done easier, faster, and more effectively. Example: Temperature in home automatically set based on presence and preferences of its occupants Augmented reality enables to overlay digital interface to everyday objects like TVs and lamps TV content suggestions based on what social network friends are watching
Presentación Qualcomm evento Movilidad en la empresa española
Qualcomm is a leader in the Mobile revolution.
>11+ billion chips shipped to date
*Includes Qualcomm reference design
KEY INDUSTRY TRENDS
Mobile is the largest technology platform in
Worldwide mobile connections
New smartphone users per day
Downloads of mobile apps 2013
3G/4G connection in emerging regions
People use their Smartphones more than ever
owners and intenders
of our life
6.2 hours equals 3
months in a year
Source: : Qualcomm Supporting Market Research and User Experience Research Data
It is a huge time
Our most important device
use smartphone to
look up directions
Source: Google Mobile Planet Survey, May 2011. Survey respondents are smartphone owners.
Mobile device trend – Higher
Always Running Core
Mobile device trend – more
Emails, Web Surfing
Camera Apps and Video recorder
Multimedia apps (Video Playback and
Streaming, Music, eReader, …)
Social Networking (Twitter, Facebook,
Maps and Navigation
Phone calls and SMS
Industry is shifting to mobile architecture
The PC Era
People demand a lot from their
Everything INTO a single chip
Each Snapdragon processor is a system of dedicated engines that work
together to deliver unbeatable performance and power-efficiency.
Overall processing speed
Fast, responsive graphics
Crystal clear voice calls
Connectivit Fast downloads, uploads and
Smooth video and clear audio
Keep your phone ready to go
High resolution photos and video
For high-resolution screen images
@2013 Qualcomm Technologies, Inc.
All rights reserved
Designed for long battery life
The system-in-a-chip design
performs tasks extremely fast, using
only the parts of the processor
required for the task at hand.
It the quickly returns to a state of low
power consumption, greatly
extending battery life.
Unbeatable performance and powerefficiency.