Friday, 25 October 13
MOZILLA FIREFOX

POWERING THE GLOBAL INTERNET

Users: 450+ million users
Market Share: 21% globally
Brand Power: Firefox =...
Friday, 25 October 13
TODAY

Friday, 25 October 13
Friday, 25 October 13
FIREFOX OS
A new mobile operating system — built entirely using open web
technologies — powering smartphones at super affo...
Friday, 25 October 13
CORE BENEFITS
Truly Open Mobile OS - built on open standards and introducing
new capabilities via the web
Allowing Choice ...
GLOBAL SUPPORT

Friday, 25 October 13
Friday, 25 October 13
Friday, 25 October 13
LAUNCH ROADMAP

Friday, 25 October 13
2013 LAUNCHES
Telefonica
Colombia, Venezuela, Spain, Mexico (Movistar)
Brazil (Vivo)
Deutsche Telekom
Poland (T-Mobile)
Te...
Friday, 25 October 13
An initiative to bring App experiences — built
using HTML5 standards and open
technologies (HTML, CSS & JS) — across all
y...
CORE BENEFITS
Native-like Experience - uses 100% open Web APIs giving access
to all hardware functionality
Web Apps - Fsdc...
Friday, 25 October 13
Developers. Web Developers.
* Based on standards; HTML, CSS, JavaScript
* No longer a need to develop w/ proprietary nativ...
Friday, 25 October 13
MARKETING
Featured: App promoted within prominent areas of Marketplace
Social Media: +25m engagements on Facebook and Twit...
TECHNICAL RESOURCES

Friday, 25 October 13
APP SUBMISSION
The main requirement is to
create a manifest file and
upload it to the marketplace,
from the mobile optimise...
THEY SAY

Friday, 25 October 13
“It's quite swift, even on low-spec hardware...
Firefox OS, though looks a tad similar to Android, in fact, functions quit...
"But Mozilla is doubling down on the Web. The named
reference to Mozilla’s biggest brand is purposeful. Much as the
Firefo...
Thanks. My name is Desigan Chinniah.
I am a Firestarter at Mozilla. I work on Global Partnerships.

Questions?
cyberdees@ ...
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Desigan Chinniah Head of global partenrships and business development de FirefoxOS

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Desigan Chinniah Head of global partenrships and business development de Firefox OS nos cuenta cómo se lanzó Firefox OS y el futuro del sistema operativo (SO)

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Desigan Chinniah Head of global partenrships and business development de FirefoxOS

  1. 1. Friday, 25 October 13
  2. 2. MOZILLA FIREFOX POWERING THE GLOBAL INTERNET Users: 450+ million users Market Share: 21% globally Brand Power: Firefox = trust, safe, secure, fast, reliable Languages: 80+ Add-ons: 3 billion downloaded, 140,000 built, 1,000+ developers Social Media: 25+ million engagements (Twitter, Facebook, Email) Community: 1,000‘s globally, 3 yearly MozCamps (LatAm, EU, Asia) Staff: ~850 employees worldwide Offices: 10 offices and growing Friday, 25 October 13
  3. 3. Friday, 25 October 13
  4. 4. TODAY Friday, 25 October 13
  5. 5. Friday, 25 October 13
  6. 6. FIREFOX OS A new mobile operating system — built entirely using open web technologies — powering smartphones at super affordable price-points. Friday, 25 October 13
  7. 7. Friday, 25 October 13
  8. 8. CORE BENEFITS Truly Open Mobile OS - built on open standards and introducing new capabilities via the web Allowing Choice - Firefox OS offers an alternate OS choice in the market joining iOS & Android Affordable Smartphone — single web stack brings down cost of hardware Expanding the Web - giving 100 of millions of feature phone users in LatAm, Africa, India, China, Japan, South East Asia etc. an affordable way to unlock the power of the web Aggregated Marketplace - list your app on the Firefox Marketplace and have it on the Firefox for Android Marketplace too Friday, 25 October 13
  9. 9. GLOBAL SUPPORT Friday, 25 October 13
  10. 10. Friday, 25 October 13
  11. 11. Friday, 25 October 13
  12. 12. LAUNCH ROADMAP Friday, 25 October 13
  13. 13. 2013 LAUNCHES Telefonica Colombia, Venezuela, Spain, Mexico (Movistar) Brazil (Vivo) Deutsche Telekom Poland (T-Mobile) Telenor Serbia, Montenegro, Hungary Telcel Mexico (AMX) Friday, 25 October 13
  14. 14. Friday, 25 October 13
  15. 15. An initiative to bring App experiences — built using HTML5 standards and open technologies (HTML, CSS & JS) — across all your devices. Friday, 25 October 13
  16. 16. CORE BENEFITS Native-like Experience - uses 100% open Web APIs giving access to all hardware functionality Web Apps - Fsdcdssds Carrier Billing — sfsdfsdf Cross Platform, Cross Device - sdseb Aggregated Marketplace - list your app on the Firefox Marketplace and have it on the Firefox for Android Marketplace too Friday, 25 October 13
  17. 17. Friday, 25 October 13
  18. 18. Developers. Web Developers. * Based on standards; HTML, CSS, JavaScript * No longer a need to develop w/ proprietary native code, SDKs and APIs * Develop, design and maintain content off a common code base 8 Million 450,000 + 100,000+ Friday, 25 October 13
  19. 19. Friday, 25 October 13
  20. 20. MARKETING Featured: App promoted within prominent areas of Marketplace Social Media: +25m engagements on Facebook and Twitter Newsletters: Promotion, case studies and more in email mailing lists Snippets: Homepage promotions on Firefox desktop and mobile Press: PR Releases, Tours and blog posts YouTube: Video channel showcasing your app *Carriers: Can include pre-loads and marketing Friday, 25 October 13
  21. 21. TECHNICAL RESOURCES Friday, 25 October 13
  22. 22. APP SUBMISSION The main requirement is to create a manifest file and upload it to the marketplace, from the mobile optimised url. MDN + DEV Most relevant resources required include: Developer Hub https://marketplace.firefox.com/developers/ App Manifest https://developer.mozilla.org/en/Apps/Manifest Manifest Validator https://marketplace.firefox.com/developers/validator Firefox OS Simulator https://marketplace.firefox.com/developers/docs/firefox_os_simulator Friday, 25 October 13
  23. 23. THEY SAY Friday, 25 October 13
  24. 24. “It's quite swift, even on low-spec hardware... Firefox OS, though looks a tad similar to Android, in fact, functions quite differently. Built using JavaScript, all of its applications are web-based and run on 'open web' technologies. This dramatically reduces the device's cost and thus puts it in the hands of every user. So, since every application is running JavaScript, that too without any middleman, all the apps can thus run in their full glory even on the most low-end hardware. It's hackable right from the start." “It's open. Yes, completely open... If you're tired with all the patent wars, the corporate hunger and the incessant struggle for mobile market dominance, Firefox OS is something you should be waiting for. Firefox OS, by relying almost completely on the openness of the worldwide web, evades the patent traps that Android smartphones fall in to. So, you won't find a copied feature and a billion-dollar lawsuit awaiting Mozilla Corporation.” “It's hackable right from the start... If you're happy having an Android device that you can hack away at any time of the day, you'll be screaming with joy once you see Firefox OS. Since the operating system is written in nothing but HTML, JavaScript and CSS, any web developer can create his or her own Firefox OS experience. Also, even if you're not a web developer, just by reading and following a few tutorials on the web, you can drastically alter the look and feel of your phone. Moreover, being open-source, you can create your own custom Firefox OS and distribute it among your peers.” Friday, 25 October 13
  25. 25. "But Mozilla is doubling down on the Web. The named reference to Mozilla’s biggest brand is purposeful. Much as the Firefox browser targeted Internet Explorer, so Firefox OS is a major project meant to disrupt the existing smartphone leaders." Aesthetic flair aside, HTML5 mobile apps are also costeffective alternatives to native mobile apps. (Native mobile apps have to be developed for a specific platform, such as iOS or Android.) And no doubt Mozilla's robust developer community will help promote the creation of new HTML5 apps. "Firefox OS is a rechristening of Mozilla’s “Boot to Gecko” project, a plan to create a mobile OS around the company’s Gecko layout engine, used by many open-source software projects. By basing the entire OS on open web standards, HTML5 apps will be able to take advantage of aspects of the device that are often restricted to native apps on other platforms — things such as hardware acceleration." Friday, 25 October 13
  26. 26. Thanks. My name is Desigan Chinniah. I am a Firestarter at Mozilla. I work on Global Partnerships. Questions? cyberdees@ ~ @cyberdees Friday, 25 October 13

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