Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Links as Language: A Contextual Approach to Content Creation

975 views

Published on

They're the most basic technology on the web, but we underestimate just how much links are changing the way we read and write. Links give content creators a way to play with user expectations and give users a way to turn the act of reading into a form of gameplay. We'll discuss how links actually create meaning, how to use them as an artful writing tool, and how all of this is changing the very nature of knowledge in the 21st century.

Questions Answered:

How can links make your content more engaging?
How are links turning the web into a gamespace?
What are the best/worst practices for using hyperlinks?
What are the benefits of a context-first approach to content?
How are links enabling a fundamental shift in how we define knowledge?

Published in: Internet
  • Be the first to comment

  • Be the first to like this

Links as Language: A Contextual Approach to Content Creation

  1. 1. Links as Language A Contextual Approach to Content Creation #LinksAsLanguage
  2. 2. David Dylan Thomas Content Strategist, EPAM, Empathy Lab @movie_pundit
  3. 3. ask early, ask often
  4. 4. links are a writing tool, like a metaphor or a comma
  5. 5. Does this really deserve this much coverage? Does this really deserve this much coverage?
  6. 6. the link creates a noun where none exists
  7. 7. I guess i should update my status more often. I guess i should update my status more often.
  8. 8. accelerated payoff
  9. 9. Does this really deserve this much coverage? Does this really deserve this much coverage?
  10. 10. Does this really deserve this much coverage? Does this really deserve this much coverage?
  11. 11. Does this really deserve this much coverage? Does this really deserve this much coverage?
  12. 12. a link is a promise
  13. 13. deliver play undercut
  14. 14. a link is a footnote… …on crack
  15. 15. three ways links have changed the way we read
  16. 16. 1. Expectations
  17. 17. who taught you how to use a hyperlink?
  18. 18. two most useless words to hyperlink
  19. 19. click here
  20. 20. i know I should click. just tell me what will happen when I do.
  21. 21. David Leonhardt said in his recent article for the New York Times that Anthony Marx was trying to change things. David Leonhardt said in his recent article for the New York Times that Anthony Marx was trying to change things. Click here to read that article.
  22. 22. 2. Options
  23. 23. 3. Gameplay
  24. 24. you are not a content creator, you are an interaction designer
  25. 25. this is your content. this is your content on the web.
  26. 26. case study
  27. 27. "The hyperlinks of 1999 were the chief source of interactivity on the web. They were what got me from over here to over there. In 2009, hyperlinks are more than a pointer. Hyperlinks are inclusionary. Their purpose is to point to something else and include it in the given context." -Alex Hillman
  28. 28. http://info.cern.ch/hypertext/WWW/TheProject.html
  29. 29. THIS!!!!!
  30. 30. NOT THIS!!!!!
  31. 31. three types of knowledge via Steve Schwartz
  32. 32. three types of knowledge via Steve Schwartz
  33. 33. “And it seems to me that that webby structure actually is a more accurate reflection of the shape of knowledge: it’s an endless series of connected ideas and facts, limited by interest, not an article that starts here and ends there. In fact, I’d say that Shakespeare himself was a web, and so am I, and so are you.” - David Weinberger
  34. 34. what makes online writing online writing
  35. 35. what’s not happening
  36. 36. the web is a brain
  37. 37. long term potentiation
  38. 38. emergence
  39. 39. ants don’t take orders ants exchange information
  40. 40. pheromone trails links are the pheromones of the web
  41. 41. this is why security and privacy on the web are hard
  42. 42. but if I link away from my site, no one will ever come back
  43. 43. if you link to something valuable, YOU become valuable
  44. 44. LOOK AT THE WHOLE BOARD
  45. 45. we create for the web selfishly we don’t have to
  46. 46. when you give your users choices, you give yourself data
  47. 47. stop publishing web pages
  48. 48. funny, that link worked yesterday
  49. 49. accessibility
  50. 50. new (possibly terrible) idea open hyperlinks
  51. 51. this is your content. this is your content on the web.
  52. 52. David Dylan Thomas @movie_pundit dave@daviddylanthomas.com

×