Q3 Blogger Call Stacey Harmon Presentation

850 views

Published on

Deck of presentation by Stacey Harmon at Realtor.com Quarterly National Blogger Call, Sep. 29, 2010

Published in: Real Estate
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
850
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
7
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • I’d like to introduce myself, I’m Stacey HarmonPrincipal of Harmon Enterprises, a consultancy that focuses on digital marketing strategies for the real estate industry.Coming to you from Orange County CaliforniaParticipated in 10 bar camps, planned 2. Excited to be here today and talking to you about a common issue I hear all the time when training agents. How do I connect with clients on FB when my friends are posting pictures of me in Vegas? I can’t use FB for business development because it’s way too personal. They are afraid to open it up to business contacts. Don’t want other Realtors to see what they are doing.It’s possilbe. And FB just made it easier.
  • Q3 Blogger Call Stacey Harmon Presentation

    1. 1. Facebook for Real Estate Business Development<br />Realtor.com Quarterly Bloggers Call<br />Stacey Harmon, Founder<br />www.pixelcoaching.com<br />@staceyharmon<br />September 29, 2010<br />
    2. 2. Hello! I am…<br />@staceyharmon<br />
    3. 3. Facebook Foundations<br />
    4. 4.
    5. 5. The News Feed<br />
    6. 6. Profile<br />Page<br />
    7. 7. www.pixelcoaching.com<br />www.pixelcoaching.com<br />
    8. 8. Profile Strategies<br />
    9. 9. Friend <br />Strategy<br />Goal: <br />Set a solid business foundation. <br />Then, socialize with intent.<br />
    10. 10. Free 21 PointProfile Optimization Checklist<br />www.pixelcoaching.com<br />@staceyharmon<br />
    11. 11. Friend <br />Strategy<br />Connect with your sphere<br />Listen and react to your connections<br />Activity Based Marketing: Post informative business updates, on occasion, with a twist.<br />“Come visit me at my new listing I’m holding open on broker preview from 1-4”<br />vs: “What a gorgeous day to hold broker preview for my new listing. Who wants to bring me a latte and enjoy the view?” (and include a photo)<br />
    12. 12. Page Strategies<br />
    13. 13. Goal: Engagement<br />CONTENT<br />COMMITTMENT<br />= Community<br />
    14. 14.
    15. 15.
    16. 16.
    17. 17. Page Points<br />Brilliant for SEO<br />Select Carefully – Strategy Can’t Be Change<br />Business Type<br />Page Name<br />URL<br />Are you in violation?<br />Facebook’s Terms of Service<br />NAR Trademark Violations<br />Do you have the time?<br />What is Your Promotion Strategy?<br />
    18. 18.
    19. 19. Thank You!<br />Free Download:21 Point Profile Optimization Checklist<br />www.pixelcoaching.com/facebookchecklist<br />Stacey Harmon<br />@staceyharmon<br />www.PixelCoaching.com<br />

    ×