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Cours #9 L'Internet des objets

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Dans ce cours, nous revenons sur une révolution en marche, un marché en devenir : l'Internet des objets (le web 3.0). Selon General Electrics, l'Internet des objets devrait représenter 50% du PIB mondial en 2025

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Cours #9 L'Internet des objets

  1. 1. L’INTERNETDESOBJETS(LEWEB3.0?) Cours #9 : Communiquer sur les médias sociaux LEA 2014 Paris 3 1
  2. 2. QU’AVEZVOUSRETENUDUDERNIERCOURS? Quelssontlesacteursdel’Internet? Quellessontlesdifférentesfamillesdemétiersdesagencesweb? Qu’estcequ’unréférenceur ? Qu’estcequ’uncommunitymanger? Donnertroismétiersdelafamilledes«créatifs»des«techniques» etdes«webmarketeux»? 2
  3. 3. LESCOURS #1Semainedu29septembre:Histoiredelatélécommunicationetdesmédias #2Semainedu6octobre:Communication2.0 #3Semainedu13octobre:Réseauxsociauxetbusinessmodel #4Semainedu20octobre:Lesblogs,lesforumsetwikis #5Semainedu3novembre:L'écosystèmeGoogle #6Semainedu10novembre:L’écosystèmeFacebook #7Semainedu24novembre:L’écosystèmeTwitter #8Semainedu1erdécembre:Lesmétiersdel’Internet #9Semainedu8décembre:L’internetdesobjets #10Semainedu15décembre:E-reputationetpersonalbranding Semainedu5janvier:Evaluation
  4. 4. L’INTERNETDESOBJETS 4
  5. 5. UNETECHNOLOGIEDÉJÀPRÉSENTEETSILENCIEUSE…
  6. 6. DÉFINITION L’Internet des objets représentent l'extension d'Internet à des choses et à des lieux du monde physique. Il est considéré comme la troisième évolution de l'Internet, baptisée Web 3.0 qui fait suite à l'èreduWebSocial. Onparled’objetsconnectéspourdéfinirdestypes d’objetsauxquels l’ajout d’une connexion Internet a permis d’apporter une valeur supplémentaire en terme de fonctionnalité, d’information, d’interactionavecl’environnementoud’usage.
  7. 7. HISTORIQUE
  8. 8. DENOMBREUXTERMES L’Internetdesobjets Lacommunicationmachine-to-machine(M2M) L’informatiqueubiquitaire L’informatiqueembarquée L’informatiqueomniprésente Servicesintelligents Le M2M est présent PARTOUT
  9. 9. MOMENTSCLÉS 1999: Auto-ID Center (système d’identification RFID) 2004: Première apparition du terme M2M Apartirde2005: Développement de la 3G 2007: L’introduction du Kindle comme premier objet connecté de grande consommation
  10. 10. LESTENDANCESCLÉS Laminiaturisationdesterminaux plus petits, plus puissants et plus autonomes L’accessibilité: baisse des coûts due à la loi de Moore Latechnologiesansfilpermisparledéveloppementdesréseauxcellulaires etwifi
  11. 11. UNEADOPTIONTRÈSRAPIDEÀPRÉVOIR Unefoisquelesinfrastructuressontenplace,l’adoptiond’une technologieesttrèsrapide:
  12. 12. UNPOTENTIELEXTRAVAGANT Ericssonprévoitplusde50milliardsd’équipementsconnectésd’ici 2020. GeneralElectricestimequed’ici2025,leM2Mpourraitreprésenter 82Trilliardsdedollars,soitlamoitiéduPIBmondial
  13. 13. POURQUOICETENGOUEMENTSOUDAIN? Unphénomènequin’estpasnouveau:69%desAméricains suiventleursanté… …maislaplupartlefontmanuellementoudansleurtête Lachutedesprixdescapteursetledéveloppementducloud changentladonne Les outils de tracking demandent moins d’efforts et apportent plus de valeur
  14. 14. L’ECOSYSTEMEDUM2M
  15. 15. UNENVIRONNEMENTTECHNOLOGIQUECOMPLEXE LesuccèsduM2Mdépenddelacapacitédesacteursde différentesindustriesàfairecommuniquerleursobjetsentre eux besoin de standards communs entre ces différents acteurs
  16. 16. TROISTYPESD’ACTEURS Collecte de données (RFID, capteurs…) Transport des données. Baisse des coûts continue Analyse de l’information. Elément de différenciation produit
  17. 17. LESCOLLECTEURSDEDONNÉES:POINTSCLÉS Terminauxadaptésàleurenvironnement(taille, design…) Capacitéàtransmettredesdonnées(ex. réductiondestaillesd’antennedetéléphones mobiles) Multiplesstandardsàgérer(GSM,UMTS, Bluetooth…) Mesuresdesanté(fréquencesradio,chaleur dégagée…) Duréedeviedelabatterie Utilisation de l’intelligence contextuelle: Google Now
  18. 18. LEFUTURDUM2M
  19. 19. L’APPARITIONDENOUVEAUXSERVICES Service de location à la AirBnB Prix de l’assurance basé sur le nombre de kms parcours (Snapshot) Prix du parking basé sur la durée réelle Réparation selon créneaux disponibles sur Google Calendar La CloudCar: la voiture devient une API accessible par un grand nombre de services Optimisation du réseau d’électricité Mesures des indicateurs de santé pour de meilleurs diagnostics et désengorger les hôpitaux
  20. 20. LESVILLESCONNECTÉES Lapopulationdesvillesdevraitpasserde3,5mdsà6,2mds entre2010et2050 LePIBparhabitantvacroîtrede50%dansles15prochaines années Impact sur la consommation d’énergie, les transports, les parkings, la sécurité etc.
  21. 21. LAMAISONCONNECTÉE Plusdeconfort Plusdesécurité Meilleuregestiondel’énergie (productionénergétique) La maison s’adapte à ses habitants
  22. 22. LASANTÉCONNECTÉE Populationvieillissante Augmentationdesmaladieschroniques(diabète…) Besoin de monitorer et d’optimiser les dépenses de santé Dansleshôpitaux: meilleure gestion des stocks meilleur suivi des patients (capteurs) MoinsdevisiteschezlemédecinInterventionsàdistance Solutionpossiblepourlespayssous-développés Questions de confidentialité sur les dossiers médicaux
  23. 23. LESDÉFISÀRELEVER 23
  24. 24. LESCHALLENGES Lewebtelqueconçuaujourd’huisembleinadaptéauM2M.Besoin desentreprisesd’optimiserlaquantitéd’informationsdontelles disposent. Trouverlabonnecombinaisonentrelesdifférentsréseauxsansfil: NFC,4G,wifi.Al’imagedesdébutsdumobile,ilyaunbesoinde standardisation. 24
  25. 25. UNBUSINESSMODELÀTROUVER Ventedeterminaux Ventedeservices Ventedestockage(Amazonwebservices) Lesopérateursdoiventévoluer: d’unemaximisationde l’ARPUverslamultiplicationdesactesàpetitemarge deconnectivityprovideràdatamanager(i.e.analysedubigdata)
  26. 26. CONCLUSION
  27. 27. CONCLUSION Laprochaineétapeduweb? Unmarchéencroissanceexponentielle Uneextensiondunumériqueauxobjets Unbusinessmodelàtrouver 27
  28. 28. LECONCOURSDESTART-UP 28
  29. 29. LESRÈGLES: 1)Vousavez10minutespourinventer 1serviceouproduit connecté. 2)Ilfaudraleprésenteretm’expliquervotrestratégiede communication(Businessmodel,voscibles, vosactionspendant1 anetc.) Vos moyens : - 20 000€ pour la mise en place de la stratégie de communication. - 1 personne à temps plein. 30
  30. 30. CRÉATIONDECONTENUS 31
  31. 31. VOSARTICLES 32
  32. 32. MERCIPOURVOTREATTENTION LEA – Paris 3 Alexandre Moussier @mouss 33
  33. 33. REMERCIEMENTS BenjaminLabarthePioletJulienMendozapourleursnombreuses contributions. 34

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