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HRTM Tourism and Culture Sectors


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Document written by Sabri MOURD, PhD and engineer in Mechanical Sciences and specialist in innovation, R&D and Advanced Technologies. Dr. Mourad has also a master degree in Business Administration and another master degree in project management.
Dr. Sabri MOURAD is Technology Director at Albany International (technical textile specialist) and Associated Professor at the University of Haute Alsace and the Virtual University SVU. He teaches Master Students the management of innovation, the management of emerging technologies and the management of R&D.
This document describes the last emerging technologies in Tourism and Culture sectors and the future trends in these areas.
Document élaboré par Sabri Mourad, Docteur ingénieur en mécanique et spécialiste de l'innovation, de la recherche et développement et des technologies avancées. Dr. Mourad a également un master en administration des entreprises et un autre en management de projet.
Dr. Sabri MOURD est Directeur de Technologies à Albany International (spécialiste de textiles technique) et Professeur associés à l’Université de Haute Alsace et l’Université Virtuelle SVU. Il forme les étudiants niveau Master sur les Techniques de l’innovation et de la gestion des technologies avancées.

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HRTM Tourism and Culture Sectors

  1. 1. DeckblattFocus on fine solutions‫العالية‬ ‫التقانات‬ ‫إدارة‬‫وتحدياتها‬ ‫البازغة‬High & EmergingTechs MgtByDr. Sabri MOURADmourasab@yahoo.frLecture 3
  2. 2. Definition of a Tourist• Tourists are people who "travel to and stay inplaces outside their usual environment formore than twenty-four (24) hours and notmore than one consecutive year for leisure,business and other purposes not related tothe exercise of an activity remunerated fromwithin the place visited.(UNWTO, 1995)
  3. 3. Definition OttawaConference (1991)International Tourism:• Travelers– Visitors (included in statistics)– Other Travelers• Two types of Visitors:– Tourist (Overnight Visitor)– Same-day Visitor
  4. 4. A more easy definition:A tourist is a temporary leisured person whovoluntarily visits a place away from home forthe purpose of experiencing a change• Time: Temporary• Choice: Voluntarily• Destination: Place away from Home• Motivation: Experience
  5. 5. Maslow’s needs and motivationsMaslow states that there is a hierarchy in humanneeds. When a lower need is fulfilled, than a personis motivated to pursue a higher need.From low to high he distinguishes the followingneeds:• Physiological: Food, Drink …• Safety: Security (Health)• Belonging: Love (Togetherness, Roots)• Esteem: Status (Recognition)• Self-Actualization: Be yourself (Self-discovery)• Enhancement 1: To Know and Understand: Knowledge (Culture)• Enhancement 2: Aesthetics: Beauty (Scenery)Tourism is almost perceived as an enhancement, It needs to be perfect
  6. 6. Technologies in Tourism sectorTourism sectors, some general informationThere were 1035 million tourists in the world in 2012 (913 in 2008 and 935 in2010)Asia 233 million (204 million in 2010)Africa 53 million (49 million in 2010)Middle East 52 million (60 million in 2010)Europe 534 million (471 million in 2010)Americas 163 million (151 million in 2010)In 2012, the tourism industry generates 1075 USD $ million (935 million in 2009).An additional US$ 219 billion was recorded in receipts from internationalpassenger transport, bringing total exports generated by internationaltourism in 2012 to US$ 1.3 trillion.
  7. 7. Technologies in Tourism sector
  8. 8. Technologies in Tourism sector
  9. 9. Technologies in Tourism sectorTourism sectors, some general information. Top 10 destinations in millionsFranceUSAChinaSpainItalyUKTurkeyGermanyMalaysiaMexico
  10. 10. Technologies in Tourism sectorTourism sectors, some general information. Top 10 revenues in Billions US$USASpainFranceChinaItalyGermanyUKAustraliaHong KongThailand2012128565450413836323130
  11. 11. Technologies in Tourism sectorTourism sectors, some general informationTourism sector is very dynamic and a major source of jobs (more than 70 millionjobs worldwide)Most of companies working in tourism are SMEs or personal affairsTourism is a major motor of investment in infrastructureTourism is characterized by the use of low qualified people but it uses a lot oftechnologiesTourism is a tool of Revitalization of poor or non-industrialized regions
  12. 12. Technologies in Tourism sectorTechnologies trend in tourism sector-High technologies to maintain the quality of the environment which is anattractive factor for tourists- High technologies to develop the tourism activity and to facilitate the tourism-Web technologies and Internet- Revival of cultural heritage (RCH)- Customer reservation systems (CRS)- Global distribution system (GDS)- Geographic information system (GIS)- Mobile and communication systems- E-learning- Human language technologies (HLT)- Global positioning system (GPS)- Automated Kiosks
  13. 13. Future impact of Tourism technologies on Syrian economyLevel of acceptance of the Syrian EconomyImpactonSyrianTourismV limitedLimitedMediumHighV. HighV Low Low Medium High V HighInternetMobileE-learningGPSCRSGDSEnvironmentAutomatedkiosksHLTRCHTechnologies in Tourism sector
  14. 14. Technologies in Tourism sectorMobile technology for tourismHolidaymakers are increasingly looking to take advantage of theirsmartphone’s Internet capabilities to help them gather holiday information, findreviews and even book tickets while travelling.The total number of mobile Internet users are expected to reach 350 million by2013 as a result of the increasing rise in smartphone popularity (2,2 billionusers of internet in general).Thanks to smartphones the tourism business’ exposure can dramaticallyincrease:• Website is available to be viewed from any smartphone• Guests can leave comments on Facebook Page via their Facebooksmartphone or iPhone app.• Anyone can read TripAdvisor listing and post a review• Smartphones even work as a GPS and let travelers find companylocation.
  15. 15. Technologies in Tourism sectorNew business will be developed to adapt the websites for smartphones
  16. 16. Technologies in Tourism sectorApplications (apps) are the driving forcebehind increasing the capability oftraveller’s iPhones and other smartphones.Apps are small programs available free orfor a few dollars. iPhone apps are by farmore popular than other smartphones’apps. Skype, Facebook, TripAdvisor andthe major banks are just a few of thehundreds of apps available.
  17. 17. Technologies in culture sectorThe culture industry is all commercial activities related to the culture. It includesall activities to produce, distribute and sell the culture related products
  18. 18. Technologies in culture sectorThe culture industry is an important economic sector which offersHigh number of job offers with almost low qualificationCan offer jobs in isolated areas (like hand arts)Syria which has a great history and culture traditions suffers from the absenceof means to produce and distribute cultural productsIt is clear that the ICT technologies (Internet) will offer the possibility of spreadthe Syrian culture outside and create new jobs related to these activitiesSyria has many handicaps in the culture industry area:- Low number of qualified people in this area- The high urbanization which killed many traditional artisanal activities- Low investment in knowledge management related to culture traditions- Absence of research and development in this area- Misunderstanding of the market needs
  19. 19. Future impact of technologies on culture sector in SyriaLevel of acceptance of the Syrian Industry sectorImpactonSyriancultureindustryV limitedLimitedMediumHighV. HighV Low Low Medium High V HighTechnologies in cultural sectorMobileE-commerceInternetICTSupply ChainEnvironmenttechHLT
  20. 20. Technologies in culture sectorStrong points of Syrian culture sector- Good contribution to man power- Low tech sector- Extensive user of manpower- Syria has a rich cultural history and traditions- Syria Has good basis to establish cultural industry- There is very few legal constraints to produce and sell cultural services- Starting business in cultural area does not require high investment
  21. 21. Technologies in culture sectorWeak points of Syrian culture sector-Lack of qualified people in this sector- Low number of training and teaching capacities adapted to this sector- Urbanization reduces the transmission of skills- Lack of knowledge management in this sector- Lack of intellectual properties protection- Almost absence of qualified people in high techs related to this area