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Mou Seo Presentation


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Moovin On Up SEO presentation

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Mou Seo Presentation

  1. 1. Online Marketing Presentation
  2. 2. Moovin On Up Background <ul><li>MOU became a limited company in 2006 </li></ul><ul><li>Graham Lyons - over 10 years online experience </li></ul><ul><li>Michael Hanna - SEO expert, with a Masters with distinction in Multimedia and SEO </li></ul><ul><li>SEO Manager – Kevin Gallagher </li></ul><ul><li>The combination of expertise and hard work has seen MOU grow to 14 full time staff members </li></ul><ul><li>MOU have taken on a second office with a further capacity of 14 to allow for further growth </li></ul>
  3. 3. Our SEO Results
  4. 4. Online Marketing Overview Failure to send visitors to the right pages
  5. 5. Usability The Facts <ul><li>42 million online shoppers in the UK* </li></ul><ul><li>71% growth in e-tail sales in the last two years~ </li></ul><ul><li>50.1% of online shoppers who place items in their shopping carts don’t buy** </li></ul><ul><li>0.36% growth in satisfaction with online shopping in the last two years^ </li></ul><ul><li>* Internet World Stats, Usage and Population statistics, June 2008 ~ IMRG Industry Report, 2009 **Core Metrics, “Core Metrics Benchmark Industry Report”, March 2009 </li></ul>
  6. 6. Usability <ul><li>10 Reasons why People Will Leave Your Website </li></ul><ul><li>Not Sending Them To The correct Pages. </li></ul><ul><li>Not creating a Useful Homepage </li></ul><ul><li>Not Helping your customers Navigate </li></ul><ul><li>Insufficient search function </li></ul><ul><li>Not displaying product categories clearly </li></ul>
  7. 7. Usability <ul><li>10 Reasons why People Will Leave Your Website </li></ul><ul><li>Not Offering Great product descriptions </li></ul><ul><li>Forcing a Customer to Register </li></ul><ul><li>Making It Difficult To Buy </li></ul><ul><li>Failure to reassure the customer </li></ul><ul><li>Failing to Test </li></ul>
  8. 9. Search Engine Optimisation <ul><li>Keyphrase Analysis </li></ul><ul><li>Onsite SEO </li></ul><ul><li>Link Building </li></ul><ul><li>Article Submissions </li></ul><ul><li>Press Releases </li></ul>
  9. 10. Search Engine Optimisation Keyphrase Analysis
  10. 11. Search Engine Optimisation <ul><li>Website diagnosis – site spideribility </li></ul><ul><li>Including proper robots.txt and sitemap.xml </li></ul><ul><li>CSS and coding checks </li></ul><ul><li>Inclusion of analytical software to track success of the strategy </li></ul>Onsite SEO
  11. 12. Search Engine Optimisation <ul><li>Creating the best Meta Tags </li></ul><ul><li>Quality of content and information </li></ul><ul><li>Site navigation and structure </li></ul><ul><li>Keyphrase density and placement </li></ul><ul><li>Proper use of <h1> tags etc </li></ul><ul><li>Image optimisation </li></ul>Onsite SEO Consultation
  12. 13. Offsite SEO Link Building
  13. 14. Article Submission Offsite SEO
  14. 15. Press Releases Offsite SEO
  15. 16. Social Marketing
  16. 17. Social Marketing <ul><li>Use your blog to become an online authority in your industry </li></ul><ul><li>Utilise social media such as </li></ul><ul><li>‘ Twitter’ etc via your blog content </li></ul><ul><li>Add social bookmarking buttons to your website to make it easier for users to review your site </li></ul>
  17. 18. Google Shopping
  18. 19. Benefits of Using Google shopping.
  19. 20. Google Shopping <ul><li>Benefits of Using Google shopping: </li></ul><ul><li>Bypass organic listings and see your products displayed at the top of page </li></ul><ul><li>Display important information like price and reviews </li></ul><ul><li>Automatically upload your entire product lists </li></ul><ul><li>Increased exposure in the search engines </li></ul><ul><li>Increased traffic and sales </li></ul>
  20. 21. End of Presentation So Let’s Get Ready to Moove On Up… Questions?