Table4 olivero

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This document explains why we choose to make 5 posters on sustainable olive farming in Spain.

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Table4 olivero

  1. 1. mountain.TRIP mountain sustainability: Transforming Research Into PracticePRACTITIONERS’ CONSULTATION WORKSHOP, 9 NOVEMBER 2010Summary of the working group sessions on: Sustainable olive farming in Spain 2009‐2011 | FP7 | Coordination and Support Action Knowledge Transfer and uptake of EU research results
  2. 2. Presentation of results1.How useful is the content and does it respond to the information needs of  the targeted group of practitioners?Main findings:•A – Highlight economic benefit of sustainable practices and impact of unsustainable practices•B – provide data/ statistics illustrating general trends•C – important to have concrete content: examples, addresses… = food for discussion•D ‐ several layers of info for several types of actors
  3. 3. Presentation of results2.How  well do the communication goals address the communication  problems? Are they ambitious enough, feasible, relevant?Main findings:•A – shall we have additional target groups – Policy makers (EU, Nat, Reg/Loc level?) – Wider public, consumers•B ‐ need to understand the drivers of farm practices (economy; social, policy) – These need to be influenced as well
  4. 4. Presentation of results5.How  effective and adequate are the chosen dissemination channels?Main findings:•A – Map information multipliers (actors and their role)  – Advisory services: need to assess their competence, penetration and  independence•B ‐ Using multi‐channel approach:  – Irrigation providers, hunting associations, LAGs,  – Markets, bars, churches, festival, hospital…
  5. 5. 5. How well does the proposed format correspond to the target  group’s preferences?Main findings:• A ‐ moving exhibition appreciated for advisory services and  wider public• B – advertising the exhibition through newspapers• C – Flyers alone are useless (or almost). Good to have them to  complement the exhibition. People are free to take them if  they wish to do so
  6. 6. 5. Suggestions for other products?Main findings:• A – TV programme on Sunday• B – workshop / regular lectures presented by trusted  person  (local person)

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