Report on Good knight brand in Tirupati Market

1. PROJECT REPORT ON MARKET SHARE OF
GOOD KNIGHT IN TIRUPATHI
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SUBMITTED TO:
MR.BHANU KIRAN SIR
MARKETING MANAGEMENT FACULTY
SUBMITTED BY:
P.MOUNIKA
T.SUDHARSHAN
(TEAM MEMBER)
1ST PGDM

2. CONTENTS
1) Objective
2) Distributors List
3) Retail Giants
4) Retail Outlet List
5) Calculation of Total Sales
6) Market Share Calculation
7) Findings
8) Conclusion
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3. OBJECTIVE
Main objective behind doing this
project is to know the volume of sales particularly in GOOD
KNIGHT Brand (both coil and refills) and Market share of it in
Tirupathi town.
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PLAYERS IN MARKET:-
All out
Good Knight
Jet
Tortoise

4. DISTRIBUTORS LIST
 Ramana Agencies : 9849152166
 Vishnu Agencies : 9885061366
 Ramya Agencies : 9885061366
STOCKIST:
 Shiva Gowrie (Near Annamaiah Circle)
RETAIL GIANTS
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1) More (Khadhi Colony)
2) Pasuparthy (T.K Street)
3) Buy N save (Bhavani Nagar)

5. RETAILT OUT-LETS LIST
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 Bhargavi Stores
 Sai Stores
 Durga Provisions
 Kalpana Provisions
 Sudha General stores
 Sabson Stores
 Janatha Medicals
 Kumar stores
 Sasi Provisions
 Sai ram General Stores

6. RETAIL GIANTS SALES VOLUME
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 More Super market:
Per Month Sales = 40,000/-
Per Annum Sales = 40,000/- * 12 months =4, 80,000/-
 Pasuparthy Super market:
Per Month Sales = 2, 00,000/-
Per Annum Sales = 2, 00,000/- * 12 months =24, 00,000/-
 Buy N Save:
Per Month Sales = 25,000/-
Per Annum Sales = 25,000/- * 12 months =3, 00,000/-
Total Sales of 3 Retail giants i.e.
4, 80,000 + 24, 00,000 + 3, 00,000 = 31, 80,000/-
Nearly there are 35 Retail Giants are there in tirupathi.so,
sales will be
31, 80,000*35=11, 13,00,000/-

7. RETAIL OUTLET SALES VOLUME
1) Janatha Medicals:
Per Month sales = 5,760/-
Per Annum Sales = 5,760*12 = 69,120/-
2) Bhargavi stores:
Per Month sales = 2,500/-
Per Annum Sales = 2,500*12 = 30,000/-
3) Sai Stores:
Per Month sales = 1,000/-
Per Annum Sales = 1,000*12 = 12,000/-
4) Durga Provisions:
Per Month sales = 1,300/-
Per Annum Sales = 1,300*12 = 15,600/-
5) Kalpana stores:
Per Month sales = 1,120 /-
Per Annum Sales = 1,120*12 = 13,440/-
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8. 6) Sudha Stores:
Per Month sales = 5,000/-
Per Annum Sales = 5,000*12 = 60,000/-
7) Sabson Stores:
Per Month sales = 22,000/-
Per Annum Sales = 22,000*12 = 2, 64,000/-
8) Kumar Stores:
Per Month sales = 4,000/-
Per Annum Sales = 4,000*12 = 48,000/-
9) Sasi Stores:
Per Month sales = 5,000/-
Per Annum Sales = 5,000*12 = 60,000/-
10) Sai Ram Stores:
Per Month sales = 10,000/-
Per Annum Sales = 10,000*12 = 1, 20,000/-
Total Sales of 10 Retail Outlets = 6, 92,160/-
Nearly there are 500 Retail Outlets are there in Tirupathi.so
so, overall sales will be
6, 92,160/- * 500 = 34, 60, 80,000/-
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9. MARKET SHARE CALCULATION
The Total sales of both Retail giants and Retail Outlets for
Good Knight is (11, 13, 00,000 + 34, 60, 80,000)
= 45, 73, 80,000/-
The Total sales of both Retail giants and Retail Outlets for
All out(Rivalry product) is (6,51,00,000 + 29,24,40,000)
= 35,75,40,000/-
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MARKET SHARE FORMULA =
TOTAL REVENUE/SALES OF GOOD KNIGHT (LEADING)
TOTAL REVENUE/SALES OF ALLOUT (RIVALRY)
= 45, 73, 80,000/-
35, 75, 40,000/-
= 1.27% of Market share
Therefore Market share = 1.27%

10. FINDINGS
This Brand is available in coils, refills, paper
with low smoke etc., In case of Small retails the sales of coils
are more when compared to refills. But in case of retail giants
Sales of refills are high than coils. They told that this product
get sales in throughout the year i.e., there is no seasonal
sales for this product.
Every shop where I went, they told that most
of the customers prefer Good Knight more than All-out.
When I went to More, Pasuparthy Super
Market the owners explained me about the sales of both
brands.
When I went to Sabson stores the shop
owner told that if they sell Good knight both refills and coils
worth 20,000/- they will get 1,500/- margin on it.
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11. CONCLUSION
Finally after this survey I came to
know that the market share of this particular brand has
1.27% of market share in tirupathi.And customers prefers
quality and look at the brand of the product .
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