Lux Oligopoly In Bangladesh

5,258 views

Published on

brief history of market with LUX- doing oligopolistic in Bangladesh Beauty Soap industry later on

Published in: Business, Travel
1 Comment
1 Like
Statistics
Notes
No Downloads
Views
Total views
5,258
On SlideShare
0
From Embeds
0
Number of Embeds
15
Actions
Shares
0
Downloads
159
Comments
1
Likes
1
Embeds 0
No embeds

No notes for slide

Lux Oligopoly In Bangladesh

  1. 1. Analyzing Bangladesh Scenario, Identify Soap Market belongs to Which Market Structure and Why?<br />
  2. 2. Definition of Market<br />It is an arrangement that allows buyers and sellers to exchange goods, services, and information.<br />Markets vary in size, range, geographic scale, location, types and variety of human communities, as well as the types of goods and services traded.<br />
  3. 3. Market structure<br />
  4. 4. Determinants of Market Structures<br />
  5. 5.
  6. 6. Brief history of LUX in Bangladesh<br /><ul><li>LUX was first launched in UK in 1899, and in USA 1916 by Lever Brothers
  7. 7. LUX was manufactured in Bangladesh in 1964 by Lever Brothers Pakistan
  8. 8. Unilever-Bangladesh holds 60.75% share and Govt. of Peoples Republic of Bangladesh holds 39.35% of share</li></li></ul><li>Market Structure of LUX In Bangladesh<br /><ul><li> Perfect example of a oligopoly market structure
  9. 9. Market share is less than 50%
  10. 10. Enjoying decadal leadership in beauty soap industry</li></ul>Market Competitors<br />Few local brands like meril, keya, tibbet, lilly, cosco, lifebuoy, aromatic<br />
  11. 11.
  12. 12. Oligopoly – As LUX Resembles… <br />Small number of firms<br />Interdependence<br />Barriers to entry<br />Limit pricing<br />Non-price competition<br /> Advertising<br /> Quality variation<br /> Branding<br />
  13. 13. Thank You <br />

×