2. Lasso marketing is designed for the 21st Century. Instead of making up stories and pounding them into people’s heads; we believe you should first figure out what people are passionate about – and then connect to those passions in credible, authentic and compelling ways
3. IN THE OLD DAYS (Pre web 2.0) Marketing was about push $$$ Story Product Rational PEOPLE Emotional PRODUCT
4. TODAY (The new networked world) Paid media dollars are becoming less effective $$$ Story Product Rational PEOPLE Emotional PRODUCT
5. PASSION IS THE NEW CURRENCY Lasso an idea – join a movement I Passion Lasso Product Rational PEOPLE Emotional PRODUCT
16. Major MotiveQuest Clients We help our customers execute their marketing strategies by lassoing customer passion.
17. PASSION FOCUSED CAR FOCUSED INSULAR EVANGELISTIC Movements grow in different ways.What kind of movement will you be?
18. Do you want to better understand your customers passions? Tom O’Brien, CMO tobrien@motivequest.com Website: www.motivequest.com Twitter: @motivequest