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In a fast changing world consumer motivations are unchanged
Human motivations are primal
We all want to feel connected
Feel nurturing
Feel Creative
These needs were around long before social media Social Networks Human evolution
Often its difficult to fully understand your customers’ needs
But when you understand motivations you can change behavior
MotiveQuest explores motivations
Major MotiveQuest Clients We help solve business problems with insights into customer motivations.
We have found that Social networks are a good place to research these motivations
We use clever algorithms on social networks to reveal motivational drivers
And many other ways of exploring what they mean
Communications Measurement Understanding Brand Insights Tracking Consumer Trends COREEXPERTISE Communications Strategy Econometrics Motivational  Segmentation Positioning Development Campaign Impact Innovation Opportunities Traditional Tracking  Studies Marketing Metrics Modeling  Trend Research Segmentation Studies Ethnographies Focus Groups Quantitative Research Focus Groups TRADITIONAL ALTERNATIVES Across a range of different questions
 Do you want to discover what motivates your customers? Tom O’Brien, CMO tobrien@motivequest.com Website:	www.motivequest.com Twitter:	@motivequest

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