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STUDIO W
Connecting advertisers with quality
audiences and content across the
digital media landscape.
2
Overview
 Studio W is comprised of four distinct websites:
 WOWIO, WEvolt, DrunkDuck! & PopGalaxy
 Over 3 million page ...
4
Overview
 Ebooks & Ecomics site
 PDF format for Kindles, iPads, Nooks, smartphones, and
other neutral devices
 Rich edi...
Stats
 100,000+ Registered Users
 Library of 5,000 titles with 235,000 titles coming in
November 2010
 Over 4 minutes +...
SPONSOR PAGES INTRODUCTION MESSAGE CLOSING
Each ebook is “wrapped”
with three sponsor pages,
designed to work in
concert t...
Web Site Takeover
8
Consumer Panel Registration
Trial Purchases
New Account Sign-up
Research Panel Registration
Business-2-Business Product Le...
10
Overview
• For creators. By creators.
• Artist Jason Badower (Heroes, True Blood)
• Rich opportunities for editorial & con...
Stats
• Averaging 380,000 unique visits / month
since launching on July 1, 2010
• Traffic has been increasing, on pace to
...
13
Overview
 One of the largest web comics hosting
communities on the Internet.
 Opportunities for authentic audience
conne...
Stats
 Between 10-15 MM page views / Month
 Averages 80,000 visits / Day
 Over 100,000 registered users
 Over 24,000 c...
16
Overview
 Digital video unit of Studio W
 Integrated video opportunities across Studio
W sites: Drunk Duck!, WeVolt, WOW...
18
ZAP Studios
 Responsible for the creative, custom execution of any
campaigns across Studio W sites.
 Zachary Asher Penni...
Contact
Studio W
3545 Motor Ave.
Los Angeles, CA 90034
Alicia Stout
astout@wowio.com
206.930.8512
20
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Wowio Overview Of Capabilities

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Wowio Overview Of Capabilities

  1. 1. 1
  2. 2. STUDIO W Connecting advertisers with quality audiences and content across the digital media landscape. 2
  3. 3. Overview  Studio W is comprised of four distinct websites:  WOWIO, WEvolt, DrunkDuck! & PopGalaxy  Over 3 million page views per week across family of sites  Strong opportunities for IAB advertising, editorial, video & original content 3 3
  4. 4. 4
  5. 5. Overview  Ebooks & Ecomics site  PDF format for Kindles, iPads, Nooks, smartphones, and other neutral devices  Rich editorial & content integration opportunities  Target Audience: 18-34  Brand showcasing and advertising opportunities available 5
  6. 6. Stats  100,000+ Registered Users  Library of 5,000 titles with 235,000 titles coming in November 2010  Over 4 minutes + average time on site  Average of 7 page views per visit  Current “Book of the Month” : 5,912 downloads 6
  7. 7. SPONSOR PAGES INTRODUCTION MESSAGE CLOSING Each ebook is “wrapped” with three sponsor pages, designed to work in concert to build brand identity and cultivate a compelling consumer relationship. The introduction page, establishes the sponsor’s brand and identifies the sponsor company as the “gift giver” of the ebook to the reader. The second page, or message page, is where the sponsor presents a unique message to the reader. Multiple message pages rotate on a per book, per reader basis. The closing page, reinforces the sponsor as the “gift giver” and provides a call-to- action for the reader to learn more about the sponsor. 7
  8. 8. Web Site Takeover 8
  9. 9. Consumer Panel Registration Trial Purchases New Account Sign-up Research Panel Registration Business-2-Business Product Learning Loyalty Rewards Program Ebook Promotional Uses 9
  10. 10. 10
  11. 11. Overview • For creators. By creators. • Artist Jason Badower (Heroes, True Blood) • Rich opportunities for editorial & content integration • Target Audience 18-34  Brand showcasing and advertising opportunities available 11
  12. 12. Stats • Averaging 380,000 unique visits / month since launching on July 1, 2010 • Traffic has been increasing, on pace to deliver 400,000 uniques by end of October 12
  13. 13. 13
  14. 14. Overview  One of the largest web comics hosting communities on the Internet.  Opportunities for authentic audience connection & community integration  Target Audience: 18-34  Brand showcasing and advertising opportunities available 14
  15. 15. Stats  Between 10-15 MM page views / Month  Averages 80,000 visits / Day  Over 100,000 registered users  Over 24,000 comics to find, follow & enjoy! 15
  16. 16. 16
  17. 17. Overview  Digital video unit of Studio W  Integrated video opportunities across Studio W sites: Drunk Duck!, WeVolt, WOWIO  Dedicated PopGalaxy site launching 1/1/11  Target Audience 18-34  Brand showcasing and advertising opportunities available 17
  18. 18. 18
  19. 19. ZAP Studios  Responsible for the creative, custom execution of any campaigns across Studio W sites.  Zachary Asher Pennington (ZAP) has produced creative packaging for films such as X Men, Iron Man and more. 19
  20. 20. Contact Studio W 3545 Motor Ave. Los Angeles, CA 90034 Alicia Stout astout@wowio.com 206.930.8512 20

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