Olympus STYLUS TOUGH-8010 and STYLUS TOUGH-6200- David Novak (TheGadgetGUYcolumn.com)
Olympus STYLUS TOUGH-8010 and STYLUS TOUGH-6020
David Novak (The GadgetGUY) is a syndicated columnist who reviews and features the latest in
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This just in from Olympus:
Olympus Stylus Tough cameras already are world-renowned for being shockproof, waterproof,
crushproof and freeze-proof powerhouses. Now, the images they capture are virtually “delete-proof”
because the new STYLUS TOUGH-8010 and STYLUS TOUGH-6020 deliver amazing images thanks
to new technologies, including 14 megapixels, High-Definition (HD) video and powerful 5x wide-
angle optical zoom lenses. These cameras not only endure more than any other cameras, they also
capture images as vivid as the adventures you live.
“Because life’s an adventure you need a camera that’s tough enough to make the trip with you,” said
Nadine Clark, product manager, Olympus Imaging America Inc. “When you’re on the move, AF
Tracking keeps the subject in focus, in-camera creative features give artistic freedom and sharp HD
video ensures that your adventures will be more memorable than ever before.”
HD Videos and HDMI Control for a Home Theater Experience
Both new Stylus Tough cameras shoot gorgeous 720p HD videos using a one-touch button, so you’ll
always capture the scene. Playback also is a breeze. Gone are the days of friends and family huddling
around a camera’s LCD to see the pictures you just snapped. Now, you’ll be the hit of the party or any
family function when you proudly display your brilliant images and videos on any high-definition
television (HDTV). Simply connect the camera to an HDTV with an HDMI™ cable, which can be
purchased separately at any consumer electronics store. With HDMI Control, you can use your
HDTV’s remote to control playback functions and navigate the camera’s menus from the comfort of
your favorite couch.
AF Tracking for Domestic and Wild Life
Whether you’ve got a surfer or skier in your sites, AF Tracking technology locks your subject in focus.
It continuously adjusts focus and brightness whether you or your subject is moving, and is perfect for
unpredictable situations such as photographing young children. Additionally, the new “Pet Mode” was
specifically designed for animal lovers.
Express Your Inner Artist with Magic Filter
In-camera creative features debuted on Olympus E-System cameras last year. Similar technology,
called Magic Filter, has been developed for the new Stylus Tough cameras. The Magic Filter enables
the user to enhance and customize images as they’re being captured. This translates into more fun and
flexibility as customization is no longer limited to using expensive and time-consuming computer
The new Magic Filter includes:
• Pop Art – Enhance and saturate colors to create vivid, high-impact pictures that express the joyful,
lighthearted feeling of the Pop Art style of the 1960s;
• Pin Hole – Reduce the peripheral brightness of an image as though it were shot through a pin hole,
connecting the viewer intimately with the subject at the center;
• Fish-Eye – Emulate the wide angle of a fish-eye lens by taking extremely wide, hemispherical images
and magnifying the center of the frame; and
• Drawing – Turn your image into a sketch outline for children to color.
Nothing Can Shock These Tough Cameras
The STYLUS TOUGH-8010 can withstand a 6.6-foot drop and the STYLUS TOUGH-6020 can
survive a 5-foot drop thanks to the Stylus Tough series’ shock-absorbing technology, which minimizes
the impact on the lens and circuitry. The STYLUS TOUGH-8010 can also withstand 220 pounds of
crushing pressure. Throw it into your bag and go; don’t worry about it being handled badly during the
Stylus Tough cameras perform as well under water as they do on land because their lightweight,
stainless steel and aluminum exteriors are matched with interior rubber gaskets and O-rings to seal out
the elements. The STYLUS TOUGH-8010 can dive to 33 feet under water, while the STYLUS
TOUGH-6020 can be submerged to 16 feet under water. The inclusion of four preset underwater scene
modes make these cameras perfect for taking photos while scuba diving, snorkeling or simply having
worry-free fun in the pool. They can also capture HD movies with audio even under water – perfect for
schools of fish or kids jumping into the water. The cameras feature a water-repellent lens coating to
prevent water droplets from forming on the lens, enabling you to get crystal-clear shots no matter how
wet the shooting environment.
14 Megapixels at 14 Degrees Fahrenheit
Whether you’re cruising the Alaskan ice highway in a snowmobile or building a snowman in your
backyard, both new Stylus Tough cameras can still perform when the temperature dips well below
freezing (14 degrees Fahrenheit; -10 degrees Celsius) and offer a 14-megapixel image sensor to enable
consumers to achieve consistently sharp and vivid images when producing large-format prints or
cropping/enlarging a portion of an image. Stylus Tough cameras continue to enable you to capture great
high-resolution images in freezing situations where most traditional cameras would fail.
Wide-Angle Optical Zoom Captures It All
Both new Stylus Tough cameras feature a 5x wide-angle optical zoom (28-140mm equivalent in 35mm
photography) so that even more of the subject makes it into each shot – perfect for underwater
photography or capturing the group around the ski lodge’s fireplace. The lens does not protrude from
either of the camera’s bodies, protecting them from harsh conditions.
Fight the Blur with Dual Image Stabilization
Dual Image Stabilization combines two technologies – mechanical Sensor-Shift Image Stabilization
and Digital Image Stabilization – to provide one powerful anti-blur solution for capturing great images
whether the photographer or the subject is moving. Olympus’ mechanical Sensor-Shift Image
Stabilization keeps images sharp by adjusting the internal image sensor to compensate for camera
movement, even in low-light conditions when shutter speeds are slower. Additionally, Digital Image
Stabilization captures the action with high ISO sensitivity and fast shutter speeds that prevent blurry
images often caused by a moving subject.
Hit Them with Your Best Shot: Tap Control
The Stylus Tough series cameras can be controlled with a simple tap on their top, back or sides, which
is made possible thanks to their internal 3D accelerometer that detects the direction of the force on the
camera’s body. In adverse climates Tap Control ensures fast adjustment of settings even if you are
wearing gloves that make pressing traditional buttons nearly impossible.
Can’t Hide with Face Detection!
Portrait and group shots make family reunions live beyond the short event, and with Face Detection
you’ll capture even the shyest relatives. The STYLUS TOUGH-8010 and STYLUS TOUGH-6020 both
detect up to 12 faces within the frame and automatically focus and optimize exposure to capture sharp,
brilliant portraits and group shots. Thanks to the unrivaled durability of the Stylus Tough series
cameras, you’ll capture amazing photos even if your next family reunion is at a national park, a water
park or a ski slope!
Tough Cameras, Not Tough to Use
Skating at night? You won’t be the last one on the ice thanks to Intelligent Auto Mode. It automatically
identifies what you are shooting (i.e., Portrait, Night + Portrait, Landscape, Macro and Sports) and
adjusts the camera’s settings to capture the best quality results. First-time users can jump into this quick
and hassle-free feature that does the thinking for them and produces incredible images.
Broaden Your Horizons with In-Camera Panorama
You take your Stylus Tough camera to places where you want to capture as much of the scene as you
can. In-Camera Panorama mode makes it easy by capturing three images and stitching them together to
create one amazing panoramic picture. Simply press the shutter button and slowly pan across a
panoramic scene. The second and third images will be captured automatically and stitched together
with the first image – resulting in one seamless panorama-size picture. To create the ultimate
panoramic picture, consumers can use the OLYMPUS [ib] software to stitch up to 10 images together.
Great panorama proof that you conquered the mountain summit.
Advanced HyperCrystalTM III LCD
HyperCrystal III displays twice as bright as previous LCDs so that you can see the details more clearly,
even in direct sunlight. The technology is offered in a 2.7-inch LCD on both the STYLUS TOUGH-
8010 and STYLUS TOUGH-6020.
An LED Illuminator on the Stylus Tough cameras works like a mini-flashlight on the front of the
camera to enhance focus and exposure for macro shooting – great for underwater close-ups where light
is scarce. The LED illuminator also works in conjunction with Bright Capture to help illuminate your
subject when taking low-light portraits.
TruePic™ III Image Processor
Olympus developed its exclusive TruePic III image processor for the demanding performance of digital
SLR (single lens reflex) cameras. Olympus’ enhanced TruePic III Image Processor produces crystal-
clear photos using all the pixel information for each image to deliver superior picture quality with more
accurate colors, true-to-life flesh tones and faster processing speeds. TruePic III also captures crisp,
clear images at high ISO settings, which are traditionally associated with increasing image noise or
producing grainy photos.
Smart Charging for Active Lifestyles
The two new cameras offer internal USB charging for extreme portability and durability. Using the
camera’s USB cord, the camera plugs directly into a computer’s USB port to charge the battery. It
minimizes the need to open the battery compartment door, and helps ensure the watertight gaskets
maintain your camera’s durability. An optional AV adapter is also available.
OLYMPUS [ib] Software and In-Camera Manual
All Spring 2010 digital compact cameras, including the Stylus Tough series, will offer the new
OLYMPUS [ib] integrated photo browsing and organizing software. The new software includes
photography workflow, browsing, editing and unique photo organizing functions.
You can organize your photos by person with automatic face recognition technology, by place with a
GPS base mapping function or by event; all information will be tagged in each photo’s data. You can
easily view photos on an HDTV or on the camera’s LCD with the Photo Surfing or Slideshow
functions. The name [ib] stands for image bridging, image browsing and image brightening. The new
software will be available for Windows operating systems only.
The STYLUS TOUGH-8010 and STYLUS TOUGH-6020 will come equipped with the instruction
manual saved on the camera’s new internal memory. This translates into easily referencing instructions
while shooting on the go. The internal memory also enables in-camera image playback in an organized
fashion. Eliminating a paper or CD-Rom instruction manual is part of Olympus’ ongoing
environmental commitment to conserve natural resources and reduce its carbon footprint.
Olympus’ new Spring 2010 digital compact cameras offer SD capability for up to 32 gigabytes of
Underwater Housing for Extreme Dive Adventures
When the action moves from snorkeling to diving, take your Olympus digital camera with you. The PT-
048 underwater case has been specially customized for the STYLUS TOUGH-8010 and STYLUS
TOUGH-6020 cameras and is waterproof down to a depth of 40 meters (approximately 130 feet). This
case is perfect for capturing fascinating underwater photography. Our housings provide complete
control of photo functions, such as zoom and flash modes.
The STYLUS TOUGH-8010 and STYLUS TOUGH-6020 will be available in February 2010. They
include: wrist strap, camera WIN/Mac USB cable, audio/video cable, Li-Ion rechargeable battery,
manual, warranty card and OLYMPUS [ib] software on the camera.
STYLUS TOUGH-8010 Estimated Street Price: $399.99 (U.S.)
STYLUS TOUGH-6020 Estimated Street Price: $299.99 (U.S.)