Richard Tibbott | Ричард ТибботDestination developer & ChairmanCushman & Wakefield InternationalAdvisory services          ...
MYTH # 1                                            MOSCOW URBAN FORUMWE COULD DEVELOP THIS QUICKER THAN IN THE CITYЗДЕСЬ ...
KINGS CROSS ST PANCRAS STATION DEVELOPMENT BY ARGENT                              MOSCOW URBAN FORUMPost Industrial land c...
KINGS CROSS ST PANCRAS STATION PLANNING TIMELINE 2000 - 2007                     MOSCOW URBAN FORUMDo remember its going t...
SALFORD QUAYS 1984 – 2012      MOSCOW URBAN FORUM                            CUSHMAN & WAKEFIELD
SALFORD QUAYS OLD INDUSTRIAL DAYS AND DECLINE      MOSCOW URBAN FORUM1936                                  1981           ...
SALFORD QUAYS PLANNING AND FIRST STEPS             MOSCOW URBAN FORUM1985                                     1991        ...
SALFORD QUAYS PHASES             MOSCOW URBAN FORUM1999                   2005                              CUSHMAN & WAKE...
SALFORD QUAYS 2005 AND ONWARDS      MOSCOW URBAN FORUM                                 CUSHMAN & WAKEFIELD
SALFORD QUAYS 2005 AND ONWARDS      MOSCOW URBAN FORUM                                 CUSHMAN & WAKEFIELD
SALFORD QUAYS 2010      MOSCOW URBAN FORUM                     CUSHMAN & WAKEFIELD
SALFORD QUAYS 2012      MOSCOW URBAN FORUM                     CUSHMAN & WAKEFIELD
MYTH # 2                                           MOSCOW URBAN FORUMONLY INDEPENDENT PRIVATE DEVELOPERS CAN DO GREATТОЛЬК...
LONDON OLYMPIC PARK - NOVEMBER 2008                 MOSCOW URBAN FORUM200+ BUSINESSES RELOCATED FROM INDUSTRIAL AREA      ...
COMPLETED MARCH 2012                        MOSCOW URBAN FORUM6 MONTHS EARLY & $750 MLN UNDER BUDGET                      ...
MYTH # 3                                            MOSCOW URBAN FORUMNORMAL DEVELOPMENT FINANCE CAN DELIVER SUCCESSРЕГЕНЕ...
<INSERT SERVICE LINE /                                                                                       DEPT NAME>The...
MYTH # 4                                           MOSCOW URBAN FORUMPRIVATE SECTOR CAN PAY FOR THE INFRASTRUCTUREЧАСТНЫЙ ...
DON’T EXPECT THE PRIVATE SECTOR TO SORT OUT INFRASTRUCTURE                       MOSCOW URBAN FORUMCardiff Bay 1988 – 2002:...
MYTH # 5                                           MOSCOW URBAN FORUMYOU CAN LEAVE MANAGEMENT OF PUBLIC DOMAIN TILL LATERУ...
DO HAVE A REALISTIC PLAN FOR PUBLIC DOMAIN      MOSCOW URBAN FORUM                                             CUSHMAN & W...
MYTH # 6                                             MOSCOW URBAN FORUMWE CAN STICK TO OUR PLAN, IT’S STRONG ENOUGH TO SUS...
TIMING IS CRUCIAL                                  MOSCOW URBAN FORUM15 years of boom in the UK real estate sectorBrindley...
CARLSBERG (COPENHAGEN) FALL AFTER 2008 — NO POINT IN HURRYING                       MOSCOW URBAN FORUMCarlsberg – 2008 str...
MYTH # 7                                            MOSCOW URBAN FORUMTHE CITY GOVERNMENT CAN MAKE ALL THIS HAPPEN ON IT’S...
Development Corporations with strategy, planning and infrastructure funding      MOSCOW URBAN FORUMrole are key for succes...
MYTH # 8                                          MOSCOW URBAN FORUMIDEALLY YOU WANT MASSIVE TRANSFORMATIONAL PROJECTSДЛЯ ...
MOSCOW URBAN FORUMWHALES MILLENNIUM OPERA HOUSE — $350 mln 2000                                                CUSHMAN & W...
MOSCOW URBAN FORUMCARDIFF BAY TUBE, 1992 – $600K                                 CUSHMAN & WAKEFIELD
MYTH # 9                                         MOSCOW URBAN FORUMA SPECIALIST STRATEGY IS WHAT WE NEED HERE!МЫ ДОЛЖНЫ СО...
SALFORD MEDIA CITY / BBC 5000 jobs      MOSCOW URBAN FORUMA HAPPY ACCIDENT — NOT A PLAN!                                  ...
MYTH # 10                                               MOSCOW URBAN FORUMWHAT WE NEED TO DO FIRST IS PICK A GREAT ARCHITE...
GLASGOW SCIENCE CENTER                                                   MOSCOW URBAN FORUMDon’t expect miracles from the ...
MOSCOW URBAN FORUMBUT WHEN YOU GET IT RIGHT — IT’S WORTH ALL THE TROUBLEЕСЛИ ВСЕ СДЕЛАТЬ ПРАВИЛЬНО — ОНО ТОГО СТОИТ       ...
GUNWHARF QUAYS, PORTSMOUTH ENGLAND                                               MOSCOW URBAN FORUMFormer Military Base no...
AKER BRUGGE, OSLO                                               MOSCOW URBAN FORUMFormer Coal Quays – summer and winter de...
GRANVILLE ISLAND,VANCOUVER                                                        MOSCOW URBAN FORUMFrom industry to world...
KEY LESSON LEARNED                                                        MOSCOW URBAN FORUM• YOU CAN’T REACH AGREEMENT WI...
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Ричард Тибботт. Сессия: «Промышленные зоны в постиндустриальном городе»

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Ричард Тибботт. Сессия: «Промышленные зоны в постиндустриальном городе»

  1. 1. Richard Tibbott | Ричард ТибботDestination developer & ChairmanCushman & Wakefield InternationalAdvisory services Dec 5th 2012TOP 10 MYTHS ABOUT POST-INDUSTRIAL REGENERATIONОСНОВНЫЕ МИФЫ О РЕГЕНЕРАЦИИ ИНДУСТРИАЛЬНЫХ ЗОН
  2. 2. MYTH # 1 MOSCOW URBAN FORUMWE COULD DEVELOP THIS QUICKER THAN IN THE CITYЗДЕСЬ ВСЕ ПОЛУЧИТСЯ БЫСТРЕЕ, ЧЕМ В ГОРОДСКОЙ СРЕДЕ CUSHMAN & WAKEFIELD
  3. 3. KINGS CROSS ST PANCRAS STATION DEVELOPMENT BY ARGENT MOSCOW URBAN FORUMPost Industrial land comes in many forms – ex military land, old industries,ports, railway land, often in the middle of major cities CUSHMAN & WAKEFIELD
  4. 4. KINGS CROSS ST PANCRAS STATION PLANNING TIMELINE 2000 - 2007 MOSCOW URBAN FORUMDo remember its going to take a long time … Its not like normal real estatedevelopment CUSHMAN & WAKEFIELD
  5. 5. SALFORD QUAYS 1984 – 2012 MOSCOW URBAN FORUM CUSHMAN & WAKEFIELD
  6. 6. SALFORD QUAYS OLD INDUSTRIAL DAYS AND DECLINE MOSCOW URBAN FORUM1936 1981 CUSHMAN & WAKEFIELD
  7. 7. SALFORD QUAYS PLANNING AND FIRST STEPS MOSCOW URBAN FORUM1985 1991 CUSHMAN & WAKEFIELD
  8. 8. SALFORD QUAYS PHASES MOSCOW URBAN FORUM1999 2005 CUSHMAN & WAKEFIELD
  9. 9. SALFORD QUAYS 2005 AND ONWARDS MOSCOW URBAN FORUM CUSHMAN & WAKEFIELD
  10. 10. SALFORD QUAYS 2005 AND ONWARDS MOSCOW URBAN FORUM CUSHMAN & WAKEFIELD
  11. 11. SALFORD QUAYS 2010 MOSCOW URBAN FORUM CUSHMAN & WAKEFIELD
  12. 12. SALFORD QUAYS 2012 MOSCOW URBAN FORUM CUSHMAN & WAKEFIELD
  13. 13. MYTH # 2 MOSCOW URBAN FORUMONLY INDEPENDENT PRIVATE DEVELOPERS CAN DO GREATТОЛЬКО ЧАСТНЫЕ ДЕВЕЛОПЕРЫ МОГУТ СОЗДАВАТЬКАЧЕСТВЕННЫЕ ПРОЕКТЫ CUSHMAN & WAKEFIELD
  14. 14. LONDON OLYMPIC PARK - NOVEMBER 2008 MOSCOW URBAN FORUM200+ BUSINESSES RELOCATED FROM INDUSTRIAL AREA CUSHMAN & WAKEFIELD
  15. 15. COMPLETED MARCH 2012 MOSCOW URBAN FORUM6 MONTHS EARLY & $750 MLN UNDER BUDGET CUSHMAN & WAKEFIELD
  16. 16. MYTH # 3 MOSCOW URBAN FORUMNORMAL DEVELOPMENT FINANCE CAN DELIVER SUCCESSРЕГЕНЕРАЦИЮ МОЖНО ФИНАНСИРОВАТЬ КАК ОБЫЧНЫЙДЕВЕЛОПМЕНТ CUSHMAN & WAKEFIELD
  17. 17. <INSERT SERVICE LINE / DEPT NAME>There is fundamental mis-match between theory of the destination versus (3 LINES MAXIMUM)the reality of short term funding of the developer Destination Development Conventional Property DevelopmentvalueSite($) Break Even 5 Years time CUSHMAN & WAKEFIELD 17
  18. 18. MYTH # 4 MOSCOW URBAN FORUMPRIVATE SECTOR CAN PAY FOR THE INFRASTRUCTUREЧАСТНЫЙ СЕКТОР ПРОФИНАНСИРУЕТ ИНФРАСТРУКТУРУ CUSHMAN & WAKEFIELD
  19. 19. DON’T EXPECT THE PRIVATE SECTOR TO SORT OUT INFRASTRUCTURE MOSCOW URBAN FORUMCardiff Bay 1988 – 2002: Starting with Infrastructure Investment in motor CUSHMAN & WAKEFIELDway tunnel and the barrage $450million and $2.5billion investment resulting
  20. 20. MYTH # 5 MOSCOW URBAN FORUMYOU CAN LEAVE MANAGEMENT OF PUBLIC DOMAIN TILL LATERУСТРОЙСТВО ОБЩЕСТВЕННЫХ ПРОСТРАНСТВ МОЖНООСТАВИТЬ НА ПОТОМ CUSHMAN & WAKEFIELD
  21. 21. DO HAVE A REALISTIC PLAN FOR PUBLIC DOMAIN MOSCOW URBAN FORUM CUSHMAN & WAKEFIELD
  22. 22. MYTH # 6 MOSCOW URBAN FORUMWE CAN STICK TO OUR PLAN, IT’S STRONG ENOUGH TO SUSTAINECONOMIC CYCLEMЫ БУДЕМ ДЕЙСТВОВАТЬ СТРОГО ПО ПЛАНУ, ОН ВЫДЕРЖИТЛЮБЫЕ ЭКОНОМИЧЕСКИЕ КОЛЕБАНИЯ CUSHMAN & WAKEFIELD
  23. 23. TIMING IS CRUCIAL MOSCOW URBAN FORUM15 years of boom in the UK real estate sectorBrindley Place Central Birmingham CUSHMAN & WAKEFIELD
  24. 24. CARLSBERG (COPENHAGEN) FALL AFTER 2008 — NO POINT IN HURRYING MOSCOW URBAN FORUMCarlsberg – 2008 strategy for 32 Ha halted whilst the investment economy sorts itself out –no point in hurrying when can get the planning right!Unique use of their heritage and brand reputation and the Carlsberg Heritage Visitor centreto keep up progress in the development. CUSHMAN & WAKEFIELD
  25. 25. MYTH # 7 MOSCOW URBAN FORUMTHE CITY GOVERNMENT CAN MAKE ALL THIS HAPPEN ON IT’S OWNГОРОД МОЖЕТ СПРАВИТЬСЯ С ПРОЕКТОМ САМОСТОЯТЕЛЬНО CUSHMAN & WAKEFIELD
  26. 26. Development Corporations with strategy, planning and infrastructure funding MOSCOW URBAN FORUMrole are key for success CUSHMAN & WAKEFIELD
  27. 27. MYTH # 8 MOSCOW URBAN FORUMIDEALLY YOU WANT MASSIVE TRANSFORMATIONAL PROJECTSДЛЯ УСПЕХА НУЖНЫ МАСШТАБНЫЕ ЗНАКОВЫЕ ПРОЕКТЫ CUSHMAN & WAKEFIELD
  28. 28. MOSCOW URBAN FORUMWHALES MILLENNIUM OPERA HOUSE — $350 mln 2000 CUSHMAN & WAKEFIELD
  29. 29. MOSCOW URBAN FORUMCARDIFF BAY TUBE, 1992 – $600K CUSHMAN & WAKEFIELD
  30. 30. MYTH # 9 MOSCOW URBAN FORUMA SPECIALIST STRATEGY IS WHAT WE NEED HERE!МЫ ДОЛЖНЫ СОЗДАТЬ ТЕМАТИЧЕСКИЙ ДЕВЕЛОПМЕНТ CUSHMAN & WAKEFIELD
  31. 31. SALFORD MEDIA CITY / BBC 5000 jobs MOSCOW URBAN FORUMA HAPPY ACCIDENT — NOT A PLAN! CUSHMAN & WAKEFIELD
  32. 32. MYTH # 10 MOSCOW URBAN FORUMWHAT WE NEED TO DO FIRST IS PICK A GREAT ARCHITECTПЕРВЫМ ДЕЛОМ НАМ НУЖЕН ЗВЕЗДНЫЙ АРХИТЕКТОР CUSHMAN & WAKEFIELD
  33. 33. GLASGOW SCIENCE CENTER MOSCOW URBAN FORUMDon’t expect miracles from the architect – they need a commerciallyrealistic brief. CUSHMAN & WAKEFIELD
  34. 34. MOSCOW URBAN FORUMBUT WHEN YOU GET IT RIGHT — IT’S WORTH ALL THE TROUBLEЕСЛИ ВСЕ СДЕЛАТЬ ПРАВИЛЬНО — ОНО ТОГО СТОИТ CUSHMAN & WAKEFIELD
  35. 35. GUNWHARF QUAYS, PORTSMOUTH ENGLAND MOSCOW URBAN FORUMFormer Military Base now Mixed use destination – Leisure, Retail, heritage,tourism, residential CUSHMAN & WAKEFIELD
  36. 36. AKER BRUGGE, OSLO MOSCOW URBAN FORUMFormer Coal Quays – summer and winter destination strategy CUSHMAN & WAKEFIELD
  37. 37. GRANVILLE ISLAND,VANCOUVER MOSCOW URBAN FORUMFrom industry to world class waterfront destination using recycled buildings& community energy CUSHMAN & WAKEFIELD
  38. 38. KEY LESSON LEARNED MOSCOW URBAN FORUM• YOU CAN’T REACH AGREEMENT WITH EVERYONE: ALIGN INCENTIVES NOT INTERESTS• SMALLER SHARE OF BIGGER PIE WORTH MORE THAN A LARGE SHARE OF A SMALL PIE• REGENERATION PROJECTS TAKE LONGER THAN DEVELOPMENT FINANCE• FOCUS PUBLIC INTERVENTION ON INFRASTRUCTURE FIRST• CREATE CONDITIONS FOR SUCCESS, DON’T TRY TO PICK WINNERS• ASSET MANAGEMENT IS CRUCIAL TO URBAN REGENERATION• CREATE A DESTINATION WHERE YOU CAN COME, GROW, AND STAY• REACH OUT TO LOCALS BEFORE YOU’VE MADE UP YOUR MIND  CUSHMAN & WAKEFIELD

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