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Майк Роулинсон "Создание удобной транспортной системы для жителей Москвы"
- 1. Mobile City: How to make public transport attractive Delivering a legible transport system for the people of Moscow Mike Rawlinson, Design Director @city_id #MUF2014
- 2. ___ Wayfinding for Moscow 2013 Wayfinding for Moscow, 2014 Client: MDOT City ID and Billings Jackson Design are currently collaborating on a new city-wide wayfinding system for Moscow. Transit modes in system Walking Cycling Metro Bus Trolly Bus Tram Rail Taxi Ferry
- 3. The American International University Petersham Common Petersham Meadows The Vineyard School Bingham Hotel The Petersham Hotel Richmond Gate Hotel The Richmond Hill Hotel Royal Star and Garter Homes The Petersham Hotel Richmond Gate Hotel The Richmond Hill Hotel Royal Star and Garter Homes House R I C H M O N D H I L L E A S T T W I C K E N H A M Terrace Gardens Hollyhock Café Terrace Field Richmond Gate The American International University Bingham HotelPoppyPoppy Buccleugh Gardens View Riverdale Gardens MENADE R I V E R T H A M E S H RICHMON RICHMONDHILL F R I A R S S T I L E R O A D PETERSHAMROAD PETERSHAM R 5 minute walk 10 minute walk CapitalRingThamesPath 10 minute walk World Rugby Museum Rugby Football Union Offices Twickenham Stadium Marriot Hotel World Rugby Museum Rugby Football Union Offices Twickenham Stadium Marriot Hotel C H E R T S E Y R O A D RUGBYROAD K N E L L E R R O A D T W I C K E N H A M St. Martin’s Lane St. Martin’s Place St. Martin’s Street Savoy Place Scotland Place Spring Gardens Suffolk Place Suffolk Street Trafalgar Square Victoria Embankment Villiers Street Warwick House Street Watergate Walk Waterloo Place Whitcomb Street Whitehall Court Whitehall Gardens Whitehall Place Landmark finder B2 Admiralty Arch C4 Benjamin Franklin House C2 Canadian High Commission D4 Charing Cross Hotel E3 ENO at the London Coliseum A3 Horse Guards Parade A3 Household Cavalry Museum D1 National Gallery E2 National Portrait Gallery C2 Nelson’s Column C4 New Players Theatre C4 Nigeria High Commission C4 Playhouse Theatre C6 R.S. Hispaniola Best practice Legible London 2004 onwards
- 4. Pedestrian access Pedestrian access Access to Roosevelt Island West Channel East Channel East River Newtown Creek DutchKills Anable Basin East Promenade Southwest Promenade East River Esplanade Dutch Kills Playground Ravenswood Playground Octagon Park Southpoint Park St.Catherine’s Park Spirit Playground Rainey Park Twenty-Four Sycamores Park Murray Playground Hunter’s Point Community Park Thomas P. Noonan, Jr. Playground Lou Lodati Playground Manhattan Park Lawn Rivercross Lawn Blackwell Park Southtown Common FDR Four Freedoms Park Queensbridge Baby Park Andrews Grove Old Hickory Park Dutch Kills Green Vernon Mall Playground Thirty Five Roosevelt Island Bridge Queensboro Bridge Queensboro Bridge Long Island City LIRR Hunterspoint Av LIRR Roosevelt Island Tramway Roosevelt Island Tramway Hunter College Roosevelt Island Tramway Hunters Point South Service to Manhattan Brooklyn Pulaski Bridge Queensboro Bridge Queens East River Greenway Pedestrian and bike access Pedestrian and bike access Pedestrian and bike access Pedestrian and bike access Waterfront Greenway Roosevelt Island Promenade Roosevelt Island Promenade Manhattan Waterfront Greenway Broadway 36 Av 39 Av 36 St Steinway St Hunters Point Av Vernon Blvd- Jackson Av Queensboro Plaza 40 St-Lowery St 33 St Rawson St Court Sq-23 St 21 St 30 Av 21 St Queensbridge Roosevelt Island Queens Plaza Long Island City Library Blackwell House Brooklyn Grange Rooftop Farm Standard Motor Products Building Center Building Materials for the Arts Flux Factory St. Patrick’s Roman Catholic Church Roosevelt Island Library Renwick Smallpox Hospital New York Architectural Terra Cotta Works New York Irish Center St. Mary’s Roman Catholic Church Queensbridge Library Dorsky Gallery Curatorial Programs Court Square Library New York Power Authority Power Plant Clocktower Plaza jetBlue sign See Exhibition Space 2 Gotham Center Kaufman Astoria Studios Long Island City YMCA Falchi Building Coler-Goldwater Speciality Hospital Goldwater Campus Rockefeller University Manhattan Avenue Street End Park LaGuardia Community College TransCanada Power Plant Silvercup Studios Long Island Gantry Pepsi-Cola Sign New York- Presbyterian Hospital New York State Supreme Court Queens County Citicorp Building One Court Square Thalia Spanish Theatre LaGuardia Performing Arts Center Fisher Landau Center for Art Chocolate Factory Theater Museum of the Moving Image UA Kaufman Astoria Cinemas Noguchi Museum MoMA PS1 SculptureCenter Long Island City Art Center Secret Theatre Queensbridge Park Gantry Plaza State Park Center Boulevard Vernon Boulevard Jackson Avenue 36 Avenue Greenpoint Avenue Broadway Queens Plaza Queens Boulevard Steinway Street Hunters Point South Park 22Street 24Street CrescentSt PurvesSt DutchKillsStQueensSt OrchardSt WestSt Hunter Street 42 Road 47 Avenue 47 Avenue 40Street 43Street 44Street 45Street 46Street 39Place 38Street 37Street 36Street 35Street 34Street 33Street 32Place 31Place 31Street 30Place 48 Avenue 50 Avenue 30Street 29Street 27Street 28Street 48 Avenue Hunters Point Avenue Hunters Point Avenue 2Street 51 Avenue 50 Avenue 51 Avenue Ash Street 54 Avenue 53 Avenue DavisCourtPearsonPlaceAustellPlace 27Street 5St 47 Avenue 47 Road 46 Road 45 Avenue 45 Road 46 Avenue 50 Avenue CenterBlvd 44 Drive 45 Avenue 13Street 12Street 10Street 9Street 44 Road 44 Avenue 43 Road 43 Avenue Queens Plaza North 23Street 24Street 22Street CrescentStreet 27Street 11Street 10Street 9Street 12Street 13Street 36Street 37Street 38Street 41 Avenue 40 Avenue 40 Avenue 39 Avenue 38 Avenue 37 Avenue 29Street 32Street 33Street 34Street 28Street CrescentStreet 23Street 11Street 12Street 13Street 14Street 10Street 9Street 37 Avenue 38 Avenue 33 Road 33 Avenue 29Street 30Street 32Street 28Street 33Street 34Street 35Street 36Street NewtownAvenue 31 Drive 31 Road ve 35 Avenue E 69 Street E 68 Street E 67 Street E 65 Street E 66 Street E 64 Street E 63 Street E 62 Street E 61 Street E 59 Street E 58 Street E 56 Street E 55 Street E 54 Street E 53 Street E 52 Street York Avenu FDR Drive E 72 Street York Avenue 2Avenue 1Avenue 3Avenue E 57 Street 21Street 23Street VernonBoulevard 31Street 21Street Greenpoint Avenue 39Street 36 Avenue Broadway Vernon Boulevard VernonBoulevard21Street 11Street VernonBoulevard Jackson Avenue Skillm an Avenue Skillman Avenue Borden Avenue Borden Avenue 49 Avenue Long Island Expressway 30 Avenue 31 Avenue 31 Avenue QueensBoulevard Thomson Avenue 34 Avenue 36 Avenue Queens Boulevard HoneywellStreet 39Street VanDamStreet Broadway 34 Avenue SteinwayStreet SteinwaySt Skillman Avenue Northern Boulevard 43 Avenue Main Street 44 Drive 40 Road 34 Avenue 31Street Hunters Point Sunnyside Yards Dutch Kills Ravenswood Astoria Roosevelt Island Sunnyside Greenpoint LongIsland City Manhattan Queens B C D E FGreenpoint, Williamsburg Dumbo, Financial District Williamsburg Brooklyn East34Street Midtown Brooklyn Grange Rooftop Farm/ Standard Motor Products Building G5 Center Building/Materials for the Arts F5 Chocolate Factory Theater B7 Citicorp Building One Court Square D6 Clocktower Plaza F5 Coler-Goldwater Speciality Hospital Goldwater Campus B4 Court Square Library D6 Dorsky Gallery Curatorial Programs C6 Fisher Landau Center for Art F4 Flux Factory F5 Hunter College A1 IDC NY Sign E7 Kaufman Astoria Studios H4 LaGuardia Community College E7 LaGuardia Performing Arts Center F7 36 Avenue G4 Broadway H3 Greenpoint Avenue H8 Jackson Avenue D7 Queens Boulevard G7 Queens Plaza E5 Steinway Street H4 Vernon Boulevard C6 Astoria Health Playground F1 Athens Square H1 Blackwell Park C3 Dutch Kills Green E6 Dutch Kills Playground F3 FDR Four Freedoms Park A5 Gantry Plaza State Park B6 Hunter’s Point Community Park B7 Hunters Point South Park A7 John Jay Park C1 Lou Lodati Playground H6 Manhattan Avenue Street End Park B8 Murray Playground C6 Octagon Park D1 Old Hickory Park C7 Playground Thirty Five H4 Queensbridge Baby Park D5 21 St C7 21 St-Queensbridge D4 33 St-Rawson St F6 36 Av G4 36 Street G5 39 Av F5 40 St-Lowery St H7 68 St-Hunter College A1 Broadway G2 Court Sq-23 St D6 Hunters Point Av C7 Hunters Point South (Ferry) A7 Hunterspoint Av (LIRR) D7 Long Island City (LIRR) B7 Queens Plaza F6 Queensboro Plaza E5 Roosevelt Island C3 Visitor destinations Retail areas Parks and plazas Public transit Roosevelt Island Tramway B4 Steinway St H4 Vernon Blvd-Jackson Av C7 Queensbridge Park C4 Rainey Park E1 Ravenswood Playground F2 Southpoint Park B5 Spirit Playground E3 St. Catherine’s Park B2 Thomas P. Noonan, Jr. Playground H7 Twenty-Four Sycamores Park B3 Rockefeller University B2 Roosevelt Island Library C3 Roosevelt Island Tramway B3 SculptureCenter E6 Silvercup Studios D5 Socrates Sculpture Park E1 Thalia Spanish Theatre H8 TransCanada Power Plant D3 UA Kaufman Astoria Studios H4 Long Island City Art Center Secret Theatre D6 Long Island City Library E3 Long Island Gantry B7 MoMA PS1 D6 Museum of the Moving Image H4 New York Architectural Terra Cotta Works C4 New York Irish Center C7 New York Power Authority Power Plant C5 New York-Presbyterian Hospital B2 New York State Supreme Court Queens County D6 Noguchi Museum E1 Pepsi-Cola Sign B6 Queensboro Bridge E5 Queensbridge Library D4 Calvary Cemetery CentralPark FlushingMeadows- CoronaPark Midtown A G H 22 33 44 55 66 77 88 M101 M102 M103 M34 M34A M34M34A M15 M15 M101 M102 M103 5 Av 6 Av 7 Av 8 Av 9 Av 5 Av 9 Av Lexington Av 1 Av 3 Av 3 Av3 Av 2 Av2 Av 1 Av1 Av Central Park W Madison Av Madison Av York Av Broadway Broadway 2 Av 1 Av Av A Av C Av D Bowery W49St W50St E57St W18St W14St E42St E8St E9St E23St 7 Av Sth 21 St Vernon Blvd Vernon Blvd 4 Av EHoustonSt E10St E14St East River East River East Channel West Channel Hunters Point South East 34 St India Street LIRR Hell’s Kitchen 25 St Marginal St 43 St Metro- North Uptown Chelsea West Village East Village Kips Bay Murray Hill Roosevelt Island Greenwich Village Times Square Garment District Noho Flatiron District Union Square Central Park Long Island City PATH PATH PATH PATH 15 min. M34A M34A M34 M101M102 Best practice WalkNYC 2011 onwards
- 6. ___ Wayfinding for Moscow 2013 The current situation Without love, care nor dignity.
- 7. ___ Wayfinding for Moscow 2013 Wayfinding encompasses all the ways in which people orientate themselves in physical space and navigate from place to place. Key principles: 1. Better than best practice 2. User centred 3. Whole journey 4. All modes and media 5. Unified design language
- 8. ___ Wayfinding for Moscow 2013 Putting people at the heart of the journey experience Moscow is delivering a user-centred approach to designing and planning transport for people moving around the city.
- 9. ___ Wayfinding for Moscow 2013 A unified navigation system – the most comprehensive of its kind anywhere in the world The vision is to build a world-class legible transport network that improves the experience of the city for its citizens and visitors alike. The ‘glue’ to connect the city A transport network communicated through a unified system of connected parts. It involves the design and installation of 1,000’s of elements to join up the network. PLANNING ABOVE GROUND TRANSITION (ENTRY) BELOWGROUND ONBOARD TRANSITION (EXIT) TRANSFER EIXT(ONSTREET) 1 2 12 16.40
- 10. ___ Wayfinding for Moscow 2013 A range of new products The wayfinding elements will be with the user every step of their journey, above ground and below ground. Each and every product will be designed for its specific location providing tailored travel choices to enable people to take their next step with confidence.
- 11. ___ Wayfinding for Moscow 2013 Initial concepts Conceived to combine function with beauty.
- 12. Moscow Sans Four weights: Regular, Medium, Bold, ExtraBold MMMM oooossss ccccoooo wwww Building a unique visual identity A unique visual identity can help connect transport services and aid navigation. Many great cities have their own typeface. Now Moscow has Moscow Sans. Designed by A2 Type with Ilya Ruderman. It will become part of Moscow’s DNA and enduring city identity. ___ Wayfinding for Moscow 2013
- 13. ___ Wayfinding for Moscow 2014 Bespoke pictogram set Drawn from the ‘DNA’ of the city and to reflect the character of the unique urban environment. Designed specifically for Moscow, they deliver the required levels of legibility on all information products within the wayfinding system.
- 14. ___ Wayfinding for Moscow 2013 Mapping system for all modes Heads up mapping, always orientated to the flow of a person’s location and onward journey provides walking time and crucially reveals pedestrian space, not just a road layout. The underground Metro environment is also shown to allow planning and navigation.
- 15. ___ Wayfinding for Moscow 2013 Building illustrations Two and three dimensional representations of clearly visible and known landmark buildings are used as an added layer of information to aid navigation. These beautiful illustrations developed with Ocula bring the personality and reality of the city to the information.
- 16. ___ Wayfinding for Moscow 2014 Typographic standards Minimum type sizes relative to acceptable reading distances meet international standards. Colour Colour and contrast is tested to ensure maximum legibility for visually impaired users.
- 17. ___ Wayfinding for Moscow 2013 A range of new products Inspired by Moscow and its Metro.
- 18. ___ Wayfinding for Moscow 2013 Product design The products have been designed to respect and compliment the varied environments in which they are placed. Their dignified form is a response to the architecture of Moscow’s buildings, public realm and Metro interiors.
- 19. 0mm 900mm 1100mm 1m 10m 20m Recommended bottom edge viewing height Convenient close up viewing for wheelchair users 1400mm 1600mm Average child’s eye height Average woman’s eye height ENGAGEMENT 1m 10m 20mORIENTATION REASSURANCE PLANNING ORIENTATION SENSE OF PLACE CONFIDENCE ORIENTATION REASSURANCE LOCATION DIRECTION MAPPING/INFO Recommended centred viewing height Convenient viewing for wheelchair users Short distance (0–3 metres) graphic area 1800mm Recommended top edge viewing height 2100mm 2300mm 2500mm 3000mm 900mm Short distance (0–3 metres) graphic area 2100mm Medium distance reading height – minimum height Minimum character height 1100mm 1400mm 1600mm 1800mm 2300mm Long distance reading height – minimum height 50mm and 150mm At least Close up reading/ timetables (wall mounted) character height between 15 mm and 25 mm 100mm
- 20. ___ Wayfinding for Moscow 2014 Station Signifier Entrance Signifier 1.1 1.2 1.1 Post 1.2.1 Post. 1.2.2 Roof. 1.2.3 Wall 1.2.4 Perpendicular to wall Network Diagram & Local Area Map Station Name Entrance/Exit Sign IN 2. 3. 4.1 2.1 Suspended Box. 2.2 Wall Plate 2.3 Wall Box. 2.4 Wall Architectural 4.1.1 Entrance Door Vinyl. 4.1.2 Exit Door Vinyl 3.1 Wall Plate. 3.2 Wall Box. 3.3 Freestanding Totem Exit Sign – Turnstile Entrance Sign – Turnstile Ticket Desk Sign Entrance/Exit Sign OUT Network Diagram 4.2 5. 6. 7.1 7.2 4.2.1 Entrance Door Vinyl. 4.2.2 Exit Door Vinyl 5.1 Wall Plate. 5.2 Wall Box 5.3 Freestanding Wall Totem. 5.4 Freestanding Totem 6.1 Wall Plate. 6.2 Wall Box. 6.3 Glass Vinyl 7.1.1 Wall Plate. 7.1.2 Wall Box 7.1.3 Glass Vinyl 7.1.4 Turnstile Vinyl 7.2.1 Wall Plate. 7.2.2 Wall Box. 7.2.3 Glass Vinyl 7.2.4 Turnstile Vinyl Direction Sign – Exit from escalator Direction Sign – Entrance to escalator8.1 8.2 8.1 Suspended Box 8.2 Suspended Box Local Area Map Route Diagram Splitter Network Diagram SOS Route Diagram Direction Sign Direction Sign Direction Sign & Station Plan 9. 10. 11. 12. 13.1 14. 18. 9.1 Suspended Box. 9.2 Wall Plate. 9.3 Wall Box. 9.4 Freestanding Totem 10.1 Suspended Box. 10.2 Wall Plate. 10.3 Wall Box 11.1 Wall Plate. 11.2 Wall Box 11.3 Freestanding Wall Totem. 11.4 Freestanding Totem 12.1 Wall Plate. 12.2 Wall Box 13.1.1 Wall Plate. 13.1.2 Wall Box 13.1.3 Freestanding Totem Direction Sign & Local Area Map13.2 13.2.1 Wall Plate. 13.2.2 Wall Box 13.2.3 Freestanding Totem 14.1 Suspended Box. 14.2 Wall/Beam Plate 14.3 Wall/Beam Box Box form same as 6, 8, 9, 10, 14 Form same as 5, 11 Box form same as 2, 8, 9, 10, 14 Form same as 3, 11 Box form same as 2, 6, 8.1, 9, 10, 14 Box form same as 2, 6, 8.2, 9, 10, 14 Box form same as 2, 6, 8, 10, 14 Form same as 3, 5 Box form same as 2, 6, 8, 9, 14 Box form same as 2, 6, 8, 9, 10 L=Left R=Right F=Forwards Proposed signs Transit area Transit area Ticket hall Platform/track 2 Platform/track 1 Platform /track 1 Platform /track 2 North escalators South escalators West escalators East escalators East escalators Ticket hall Ticket hall Entrance Entrance Entrance Exit Exit Transfer to/from Lubyanka/Kuznetsky Most Both signs to tell you where you are, but also point towards exit numbers Exit 3.3 1.1 3.3 3.3 3.3 3.3 3.3 1.1 1.1 1.1 1.1 3.3 1.1 3.3 1.1 1.1 6.2 6.2 6.2 5.2 5.2 5.2 8.1 8.2 8.1 8.18.1 8.1 8.1 2.1 2.2 2.1 2.1 2.2 2.1 2.4 2.3 2.3 2.3 2.3 2.3 2.3 2.3 8.2 8.2 8.2 8.28.2 8.2 8.2 8.28.2 8.2 8.2 9.1 9.1 9.19.19.1 9.19.1 9.1 11.4 11.4 11.4 14.3 LR 14.3 14.3 14.3 LRF 14.2F 14.2F14.2NE 14.2NE 14.3 14.3 14.3 13.2.1L 13.2.1L 13.1.1LR 13.1.1LR 13.1.1R 13.2.1F 13.2.1F 13.2.1F 13.2.1F 13.2.1LR 13.1.1F 13.2.1R 13.2.1L 13.1.1LR 13.1.1F 13.1.1R 10.1F 13.1.1LR 10. KUZNETSKY MOST – LUBYANKA CLUSTER KUZNETSKY MOST LUBYANKA Planning The location of each product is being carefully planned and positioned in the environments in which they are placed.
- 21. ___ Wayfinding for Moscow 2014 Product materials and performance The products are fabricated from high-quality, durable materials which contrast and complement each other according to a variety of functions.
- 22. ___ Wayfinding for Moscow 2014 A range of new products Each one created to enable the user to take the next steps in their journey with confidence.
- 31. ___ Wayfinding for Moscow 2014 Третье транспортное кольцо Third Ring Садовое кольцо Garden Ring С ев ер North Парк Горького Park Gorkovo Кремль Kremlin Зоопарк Zoo Министерство иностранных дел Ministry of Foreign Affairs Гостиница «Украина» Hotel Ukraine Белый дом White House 35 мин mins 25 мин mins 15 мин mins Музей Н.В. Гоголя Gogol Museum Зоопарк Zoo Дом-музей Шаляпина Shalyapin House Museum Жилой дом на Кудринской Kudrinskaya Sq Building Музей Востока State Museum of Oriental Art Московская консерватория Moscow Conservatory Церковь Вознесения Господня Church of the Grand Ascension Cинагога на Б. Бронной Bronnaya Synagogue
- 32. ___ Wayfinding for Moscow 2014 Extending the quality of the Metro to all modes The quality of Moscow’s Metro stations is unparalleled and the same design ethos needs to extend to all forms of surface transport.
- 33. 169 669 184 117 747 613 79 232 620 247 615 64 209 731 63 63к Вы здесь You are here РАЙОН ВЫХИНО-ЖУЛЕБИНО RAYON VYKHINO-ZHULEBINO РАЙОН КУЗЬМИНКИ RAYON KUZMINKI РАЙОН ЛЮБЛИНО RAYON LYUBLINO РАЙОН ВЕШНЯКИ RAYON VESHNYAKI РАЙОН НОВОКОСИНО RAYON NOVOKOSINO РАЙОН НОВОКОСИНО RAYON KOSINO-UKHTOMSKY РАЙОН НОВОГИРЕЕВО RAYON NOVOGIREYEVO РАЙОН ИВАНОВСКОЕ RAYON IVANOVSKOYE Рязанский проспект Ryazansky prospekt улица Хлобыстова ulitsa Khlobisto улица Красный Казанец ulitsa Krasniy Kaza ный Казанец ulitsa Krasniy Kazanets ВешняковскаяулицаVeshnyakovskayaulitsa СормовскаяулицаSormovskayaulitsa С2 Ю6 Ю3 Ю5Ю4 С1С4 С3 Ю2 Ю1 Выхино Vykhino7 ВешняковскаяулицаVeshnyakovskayaulitsa Вы здесь You are here 5 минут пешком 5 Min Walk 5 минут пешком 5 Min Walk РАЙОН ВЫХИНО-ЖУЛ RAYON VYKHINO-ZHULEB Выхино вокзал Vykhino Station Государственный университет управления State University of Management Связной Svyaznoy ПЛОЩАДЬ АМИРАЛКАРА КАБРАЛА PLOSCHAD AMIRALKARA KABRALA Детский сад #867 Kindergarden #867 Детский сад #1287 Kindergarden #1287 Детский сад #1115 Kindergarden #1115 Детский сад #2402 Kindergarden #2402 Детский сад #1413 Kindergarden #1413 Детский сад #931 Kindergarden #931 Детский сад #1494 Kindergarden #1494 ___ Wayfinding for Moscow 2014 Planning for viable alternatives to the car To create a truly interconnected transport system the goal must be to make the transport network legible – a network that is easy to understand and intuitive to use.
- 34. Making public transport more attractive 1. Put people first – the designer is not the hero 2. Holistic approach – co-plan, co-design, co-deliver 3. Vision and values – aim to be better than best practice 4. Of the city for the city – a unique expression 5. Seamless – extendable but with flexibility 6. Build design resources – ensure legacy 7. Invest once and wisely – quality delivers a ROI
- 35. mike.rawlinson@city-id.com +44 (0)117 917 7000 www.city-id.com twitter: @city_id