How about MRM?          Building Real Media Relations                VPRA annual spring meeting   [The VPRA is a federatio...
CRM, .....the key concept of building  valuable client relations,  efficiently and effectively...
CRM Definition“CRM is the business strategy that aims  to understand, anticipate, manage  and personalize the needs of an ...
CRM Definition“CRM is the business strategy that aims  to understand, anticipate, manage  and personalize the needs of an ...
MRM Definition“MRM is the business strategy that aims  to understand, anticipate, manage  and personalize the needs of an ...
MRM Definition“MRM is the business strategy that aims  to understand, anticipate, manage  and personalize the needs of an ...
MRM Definition“MRM is the business strategy that aims  to understand, anticipate, manage  and personalize the needs of an ...
MRM Definition“MRM is the business strategy that aims  to understand, anticipate, manage  and personalize the needs of an ...
The state of practice?!   An impression from dailycontacts with a large number of communication professionals         (cor...
How are “media contact treasures” organised?           “Local and personal”
How are “media contact treasures” organised?        “More local and more personal”
How are “media contact treasures” organised?           “Very personal”
How are “media contact treasures” organised?             “Very local”
How are “media contact treasures” organised?          “Digital and shared!”
How are “media contact treasures” organised?          “Digital but badly shared....”
How are “media contact treasures” organised?          “Digital but very mobile”
How are “media contact treasures” organised?          “Digital and on the road”
How are “media contact treasures” organised?          “As personal as possible”
How are“media contact treasures” organised?
How are“media contact treasures” organised?        Let s learn form CRM practice                   and build              ...
Key issues MRM• Share data (contact information, notes, actions) with  colleagues• Make data accessible everywhere, anytim...
Media contact data: mixing the right recipe                   External                    Contact                  Informa...
Media contact data: mixing the right recipe                   External     Internal       Contact     Contact      Informa...
Internal data are created (and lost) every day!
Tools• Standard Software• Tailor Made solutions• Media Industry Solutions
ToolsStandard Software     Outlook       Excel       Word        Etc., or off the shelve  CRM solutions
ToolsStandard Software                     Tailor Made     Outlook                      Solutions       Excel       Word  ...
Tools                       Dedicated                     Media IndustryStandard Software                       Solutions ...
The sum that makes MRM!                                   External                  Internal          Contact             ...
The sum that makes MRM!                                   External                  Internal          Contact             ...
MRM, it’s a choice!        VisionData                    PeopleTools                 Procedures        Knowledge
Happy relation building     with MRM! Thank you for your attention   Bert van Loon | Mostly Media       bert@mostlymedia.nl
Upcoming SlideShare
Loading in …5
×

Media relations management

718 views

Published on

A short keynote on how to improve the results of communication, by setting up media relations management the same way CRM is used in sales organisations.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
718
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Media relations management

  1. 1. How about MRM? Building Real Media Relations VPRA annual spring meeting [The VPRA is a federation of established public relations andcommunications firms (including independent consultants) which are active in public relations, (corporate) communications, information provision and/or public affairs. ] Keynote by: Bert van Loon | Mostly Media
  2. 2. CRM, .....the key concept of building valuable client relations, efficiently and effectively...
  3. 3. CRM Definition“CRM is the business strategy that aims to understand, anticipate, manage and personalize the needs of an organizations current and potential customers“
  4. 4. CRM Definition“CRM is the business strategy that aims to understand, anticipate, manage and personalize the needs of an organizations current and potential customers“
  5. 5. MRM Definition“MRM is the business strategy that aims to understand, anticipate, manage and personalize the needs of an organizations current and potential media contacts / journalists“
  6. 6. MRM Definition“MRM is the business strategy that aims to understand, anticipate, manage and personalize the needs of an organizations current and potential media contacts / journalists“ So, ...let’s consider journalists as if they are / will be long term clients “of the house”…
  7. 7. MRM Definition“MRM is the business strategy that aims to understand, anticipate, manage and personalize the needs of an organizations current and potential media contacts / journalists“
  8. 8. MRM Definition“MRM is the business strategy that aims to understand, anticipate, manage and personalize the needs of an organizations current and potential media contacts / journalists“ Plenty of technology solutions to support CRM strategies: •Long term •Shared information •Etc.
  9. 9. The state of practice?! An impression from dailycontacts with a large number of communication professionals (corporate and agencies)
  10. 10. How are “media contact treasures” organised? “Local and personal”
  11. 11. How are “media contact treasures” organised? “More local and more personal”
  12. 12. How are “media contact treasures” organised? “Very personal”
  13. 13. How are “media contact treasures” organised? “Very local”
  14. 14. How are “media contact treasures” organised? “Digital and shared!”
  15. 15. How are “media contact treasures” organised? “Digital but badly shared....”
  16. 16. How are “media contact treasures” organised? “Digital but very mobile”
  17. 17. How are “media contact treasures” organised? “Digital and on the road”
  18. 18. How are “media contact treasures” organised? “As personal as possible”
  19. 19. How are“media contact treasures” organised?
  20. 20. How are“media contact treasures” organised? Let s learn form CRM practice and build long lasting, sustainable, increasingly valuable Media Relations
  21. 21. Key issues MRM• Share data (contact information, notes, actions) with colleagues• Make data accessible everywhere, anytime• Combine external data and internal data• Update data• Integrate MRM data and work flow• Create unified modus operandi within team
  22. 22. Media contact data: mixing the right recipe External Contact Information (Various Providers)
  23. 23. Media contact data: mixing the right recipe External Internal Contact Contact Information Information (Various Providers)
  24. 24. Internal data are created (and lost) every day!
  25. 25. Tools• Standard Software• Tailor Made solutions• Media Industry Solutions
  26. 26. ToolsStandard Software Outlook Excel Word Etc., or off the shelve CRM solutions
  27. 27. ToolsStandard Software Tailor Made Outlook Solutions Excel Word Etc., or off the shelve CRM solutions
  28. 28. Tools Dedicated Media IndustryStandard Software Solutions Tailor Made Outlook Solutions Excel MediAtlas Word Cision Etc., Meltwater or off the shelve Vocus CRM solutions (SaaS + Data)
  29. 29. The sum that makes MRM! External Internal Contact Contact Information Information (Various Providers) DedicatedStandard Software Media Industry Tailor Made Outlook Solutions Solutions Excel MediAtlas Word Cision Etc., Meltwater or off the shelve Vocus CRM solutions (SaaS + Data)
  30. 30. The sum that makes MRM! External Internal Contact + Contact Information Information (Various Providers) KnowledgeStandard Software Outlook Dedicated Media Industry Tailor Made People Solutions Solutions Excel Word MediAtlas Cision Procedures Etc., Meltwater or off the shelve Vocus CRM solutions (SaaS + Data)
  31. 31. MRM, it’s a choice! VisionData PeopleTools Procedures Knowledge
  32. 32. Happy relation building with MRM! Thank you for your attention Bert van Loon | Mostly Media bert@mostlymedia.nl

×