Social Media & Online Marketing

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Social Media & Online Marketing session given by MSTFAHSIN in Markative Workshop. SCCI'12

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Social Media & Online Marketing

  1. 1. Instructed on: 17- Feb -2012 | Session: #05   Mostafa Hussien Topic Code: MRV-01-2012 All Copy Rights Saved to the 7th Students’ Conference on Communication and Information Based in the Faculty of Computers and Information Cairo University – Egypt 2011/2012 www.scci-cu.com
  2. 2. 1.6 million people passthrough Times Square each day.with 276,000 of themactually working there.
  3. 3. SOCIA Social Media is about the people! Not aboutL your business. Provide for the people and theM people will provide for you.E Matt Goulart, webstarcontent.comDIA
  4. 4. SO The Power of Social MediaCIALM In October 2011, Social Networking reachedEDI 1.2 billion users. 82.4% of the world’s online population.A
  5. 5. SOCIALME Is the number of users on FacebookDIA
  6. 6. SOCIA If Facebook Were A Country, ItL Would Be The 3rd Most PopulatedM after China and India.EDIA
  7. 7. Social Media in Egypt
  8. 8. SOC6IA5L4 Series 13 Series 2M2 Series 3E Currently, there are 9,544,400 Facebook users in Egypt, grew by1 more than 991,140 in the last 6 months which makes it #20 inD0 the ranking of all Facebook statistics by country.I Category 1 Category 2 Category 3 Category 4A
  9. 9. SO 60%C 50%I 40%A The most popular 30%L online activities 20% among Egyptian 10%M Internet users are: 0%EDIA
  10. 10. SOC TOP 5 brands in EgyptIA Vodafone EgyptL Coca-Cola Egypt Pepsi MasrM Nokia EgyptE Etisalat Misr (community)D 0 400,000 800,000 1,200,000IA
  11. 11. Developing Facebook Marketing Plan • Targeting your Audience. • Identifying your marketing Goals. • Crafting your message.• Applying some Facebook marketing resources.
  12. 12. Developing Facebook Marketing Plan • Targeting your Audience. • Identifying your marketing Goals. • Crafting your message.• Applying some Facebook marketing resources.
  13. 13. Define your Audience
  14. 14. Define your Audience• Who are they ?• How they want to be spoken to ?• What is the message they want to receive ?
  15. 15. Developing Facebook Marketing Plan • Targeting your Audience. • Identifying your marketing Goals. • Crafting your message.• Applying some Facebook marketing resources.
  16. 16. Marketing Goals• Building your brand awareness.• Driving your sales.• Forming a community of people who share your values. (video)• Listening to feedback about your brand.
  17. 17. Developing Facebook Marketing Plan • Targeting your Audience. • Identifying your marketing Goals. • Crafting your message.• Applying some Facebook marketing resources.
  18. 18. SOCIA To utilize Social Media tools effectively and properly,L you must absolutely generate spontaneous communications in direct response to what others areM saying or to what is happening in that moment. BeE yourself. Be conversational. Be engaged.D Aliza Sherman, Co-Founder of ConversifyIA
  19. 19. Developing Facebook Marketing Plan • Targeting your Audience. • Identifying your marketing Goals. • Crafting your message.• Applying some Facebook marketing tactics.
  20. 20. Applying some Facebook marketing tactics• Presence.• Advertising.• Applications.• Contests.• Events.
  21. 21. Seven Reasons Why Your Business Needs a Facebook Page• Get More Attention from Search Engines.• Enter the Social Network Community.• Target a Global Digital Audience.• Attract Unlimited New Clients.• Run a Promotion Just for Your Fans.• Host a Fabulous Event.• Promote a Worthy Cause.
  22. 22. Seven Business Etiquette Tips for Facebook• Don’t Forget Birthday Greetings.• Keep It Clean.• Dress Your Page Up with Applications.• Respect the Wall.• Be Careful When Talking to Strangers.• Don’t Be Afraid to Ignore a Fan.• Maintain Your Privacy.
  23. 23. SOCIA You can’t buy attention anymore. Having a hugeL budget doesn’t mean anything in Social Media…The old paradigm was pay to play. Now you get back whatM you authentically put in. You’ve got to be willing to playE to play.D Alex Bogusky, Co-Chairman of CP&BIA
  24. 24. REFERENCEs

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