LEP Exhibition – Awareness Survey

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As part of the exhibition of the draft Mosman LEP and draft DCPs in October and November 2009 a number of publications were prepared and distributed.

Data is available on much of the consultation methods utilised throughout this period, however not the level of awareness of some of the publications.

A short survey was prepared to evaluate that awareness.

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LEP Exhibition – Awareness Survey

  1. 1. LEP EXHIBITION – AWARENESS SURVEY
  2. 2. Introduction As part of the exhibition of the draft MLEP2008 and draft DCPs in October and November 2009 a number of publications were prepared and distributed. Data is available on much of the consultation methods utilised throughout this period, however not the level of awareness of some of the publications. A short survey was prepared to evaluate that awareness.
  3. 3. Methodology Hard copy surveys: Sent to one random street number in all Mosman streets; and to all people who made a submission – TOTAL 423 RESPONSES 104 (24%) On line surveys: Link sent in e newsletters for Planning; Library and Environment - TOTAL 878 (274 emails opened) RESPONSES 19
  4. 4. Mosman News 50% remember receiving this special edition of the Mosman News Of those people that remember receiving it, 85% said that they read it 74% think that the Mosman News is an effective way to for Council to communicate with people.
  5. 5. Display Advertisement Only 25% remember seeing this advertisement in the Mosman Daily. (appeared in 15 October 2009 edition)
  6. 6. ‘ What’s On’ 45% noticed an LEP notice in the ‘What’s On’ column 69% said they read about Council activities in ‘What’s On’ 48% said they read the ‘What’s On’ every fortnight
  7. 7. Exhibition Displays Of the people that visited either Council or the Library during the exhibition period 57% said they saw the exhibition 92% of those people said they then read the display boards
  8. 8. Public comment 51% said they were aware that the draft LEP was on exhibition for public comment. They found out about the exhibition via: Mosman Daily 38% Electronically 21% website, email, Twitter Social networks 17% Word of mouth, friends, Parks Assoc Newsletter 11% Council letter 9% Visit to Council 4%
  9. 9. Communication methods <ul><li>Information </li></ul><ul><li>Letter </li></ul><ul><li>Ad in Mosman Daily </li></ul><ul><li>Email </li></ul><ul><li>Publications/ </li></ul><ul><li>letterbox drops </li></ul><ul><li>5. website </li></ul>Preference was given for the following ‘top 5’ methods to be used <ul><li>Consultation </li></ul><ul><li>Email </li></ul><ul><li>Letter </li></ul><ul><li>Surveys </li></ul><ul><li>Meetings </li></ul><ul><li>website </li></ul>
  10. 10. Demographic Profile Survey: Typical Profile Mosman: Typical profile Females:54% Males:46% Survey result 61-75 year olds 57% 43% 41% 9.7%
  11. 11. Conclusions Mosman News is a worthwhile publication to inform across the whole community. A feature display advertisement does not provide additional recognition. ‘ What’s On’ has recognition in the community and serves Council well in informing the community about our activities. We can’t rely on people visiting our venues to find out about what’s happening. A combination of a wide variety of media is necessary to reach different demographic groups in the community. Different communication methods should be used depending on whether the purpose is to inform the community or asking for responses through consultation .

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