Lead Generation for the Blogosphere
Do You Know Where Most Online Readers are Looking on Your Page? By Aaron Moskowitz, CEO of Capchure LLC Today’s web audien...
Did You Know? <ul><li>Recently Compiled Blogosphere Stats </li></ul><ul><li>133,000,000   – number of blogs indexed by Tec...
Currently bloggers accept commissions that average .50 to $6.00 per thousand impressions from advertising networks.  Imagi...
What Does all of This Mean? What used to cost $10-$250 per lead (or .05-$30.00 per click within non-performance based netw...
Advertiser Process <ul><li>Advertiser Signs Up For Account </li></ul><ul><li>New Campaign </li></ul><ul><li>Name Group </l...
Publisher Process <ul><li>Publisher Signs Up For Account </li></ul><ul><li>Add Paypal Account </li></ul><ul><li>Create Sit...
Our Mission   <ul><li>High Value and Transparency for Advertisers   </li></ul><ul><li>Lead Generation for Reference Leadin...
How Does it Work? 1 2 3 Keyword is highlighted on page with double underlines. Reader places cursor over the highlighted t...
All customers receive their own custom dashboard tracking of analytics related to their campaigns.  The dashboard includes...
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Capchure Presentation 2 11 10

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Capchure is lead generation for the blogosphere!

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Capchure Presentation 2 11 10

  1. 1. Lead Generation for the Blogosphere
  2. 2. Do You Know Where Most Online Readers are Looking on Your Page? By Aaron Moskowitz, CEO of Capchure LLC Today’s web audience only pays attention to the middle body sections of content within blogs and news articles. So why are you placing your ads in the margins? As the content goes beyond the first paragraph, most readers have already gone back to check their email. But that’s ok for advertisers using the Capchure Advertising Network. These advertisers have placed a micro lead generation form within the branded keywords of the content (the reason that the reader landed on the page to begin with). Please, Please, Please, click here! We have cool pictures and a product that you most likely don’t need . Please look way out here and click on our cool banner! Buy the best ring tones ever!
  3. 3. Did You Know? <ul><li>Recently Compiled Blogosphere Stats </li></ul><ul><li>133,000,000 – number of blogs indexed by Technorati since 2002 </li></ul><ul><li>346,000,000 – number of people globally who read blogs (comScore March 2008) </li></ul><ul><li>900,000 – average number of blog posts in a 24 hour period </li></ul><ul><li>77% - percentage of active Internet users who read blogs </li></ul><ul><li>81 - number of languages represented in the blogosphere </li></ul><ul><li>59% – percentage of bloggers who have been blogging for at least 2 years </li></ul><ul><li>How Are These Blogs Monetizing? </li></ul>
  4. 4. Currently bloggers accept commissions that average .50 to $6.00 per thousand impressions from advertising networks. Imagine an environment where the competition is only charging six dollars per thousand impressions, and you are bidding for leads generated in a similar format to most pay-per-click and impression based campaigns. 1,000 Clicks = $6.00
  5. 5. What Does all of This Mean? What used to cost $10-$250 per lead (or .05-$30.00 per click within non-performance based networks) can be offered by popular Bloggers for .38-$2.72. And email marketing converts more than a third of all market conversions. This is more than 10 times the conversion rates stemming from from Facebook and 80 times the conversion rate of Twitter communications.
  6. 6. Advertiser Process <ul><li>Advertiser Signs Up For Account </li></ul><ul><li>New Campaign </li></ul><ul><li>Name Group </li></ul><ul><li>Name Campaign </li></ul><ul><li>Create Advertisement </li></ul><ul><li>Choose Keywords </li></ul><ul><li>Choose Publications </li></ul>
  7. 7. Publisher Process <ul><li>Publisher Signs Up For Account </li></ul><ul><li>Add Paypal Account </li></ul><ul><li>Create Site </li></ul><ul><li>Choose Category </li></ul><ul><li>Copy Embed Code and Place in Publication </li></ul><ul><li>Start Making Money </li></ul>
  8. 8. Our Mission <ul><li>High Value and Transparency for Advertisers </li></ul><ul><li>Lead Generation for Reference Leading Bloggers </li></ul>
  9. 9. How Does it Work? 1 2 3 Keyword is highlighted on page with double underlines. Reader places cursor over the highlighted term Form appears above keyword offering a call to action, two yes/no questions and email/phone submit field.
  10. 10. All customers receive their own custom dashboard tracking of analytics related to their campaigns. The dashboard includes number of impressions and number of impressions enacted upon.

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